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January 29, 2009

Scratch Golf growing by word of mouth

Posted at 9:52 PM by Gary Van Sickle | Categories: PGA Show

Scratchwedge_400 ORLANDO, Fla. -- My favorite unknown golf club maker made it to the PGA Merchandise Show. That would be Scratch Golf, which makes Scratch wedges.

Let’s face it, sand wedges haven’t changed all that much in the last 50 years, other than offering more options in lofts and bounce. However, Scratch wedges are second to none. They’re handmade, hand-ground and custom fit (see ScratchGolf.com). They’re a club of choice on the Nationwide tour, where 30 or so players regularly carry them. Some players liked the wedges so much that they asked Scratch Golf to make a whole set of irons. They’ve got a sweet assortment of blades now, too. A putter is also in the works, by request.

The wedges come in eight different finishes, including satin, antique and copper. You can even get a gold-plated model. (Yo, Donald! You listening?) I tried out a pair in November (no, not the gold-plated ones) and liked them so much that they’re in my bag to stay.

For those of us traditionalists who prefer blades to the fat, thick-top-line, game-improvement irons so popular today, the Scratch irons look anorexic. They’re sleek, beautiful throwbacks. You can even get the irons in a black finish, which is extremely cool. The irons come in three versions, the most popular of which is a slight cavity-back model that is forged but still has good feel.

Scratch is one of those quiet companies that produces great stuff but doesn’t have the marketing dollars to be a big force. A wedge is $149; a set of irons is $1199.

It’s growing by word of mouth. So you’ve been told.

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