TaylorMade Opens New Performance Lab Outside Boston
TaylorMade Golf plans to open its sixth Performance Lab in the United States on April 27 at The International, a 36-hole resort and golf facility about 45 minutes outside Boston. TaylorMade's Performance Labs are the company's most high-end custom-fitting facilities.
They're also very high tech. Fitting technicians place 34 reflective markers on specific areas of a customer's body, as well as on the shaft and head of the club, and then capture all the movements of the swing using six high-speed cameras. After inputting that data into a computer, a three-dimensional swing video is created.
Advanced tools like these, once only available to the pros, allow instructors and club fitters to fully understand how the player's golf swing works. From there, the team can make instruction and equipment recommendations.
After going through this swing analysis, TaylorMade can build demo clubs on site. Finished, custom-made equipment can be shipped to your home in about 48 hours.
The other five locations in the United States are at the Four Seasons Resort in North San Diego, the Desert Springs Marriott in Palm Springs, the Hyatt Grand Cypress Resort in Orlando, Olympia Fields Country Club in Chicago and Reynolds Plantation in Greensboro, Ga. TaylorMade also has Performance Labs in South Africa, Spain and Dubai.
For more information, go to tmplabs.com.