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May 13, 2009

Tiger Woods appears on Nike webcast

Posted at 10:50 AM by David Dusek | Categories: Callaway, Internet, Nike, Ping, TaylorMade, Tiger Woods, Titleist

The economy is tough, and the golf equipment industry is feeling the pinch as much as any other. Pink slips have been handed out at numerous companies — both large and small — and omnipresent discounts are eating away at profit margins and bottom lines.

To more effectively get their message out and connect with golfers, several companies have beefed up their Web presence this season. For example, TaylorMade recently re-designed its Web site, and Titleist continues to provide interviews with players in its Tour blog. However, on Tuesday evening Nike Golf put the trump card on the table, getting Tiger Woods to take part in an hour-long Webcast on the company's site.

Nike Tiger Woods Web CastSitting in Orlando, the world's No. 1 player appeared on the screen while fans in pro shops and clubs from San Francisco, Sacramento, Evanston, Ill., Houston, Dulles, Va., and everywhere in between had a chance to ask him a question.

The questions didn't exactly hold Tiger's feet to the fire. Some of the topics: Tiger's favorite Ryder Cup memories, his course design philosophies, and what it was like to play against Jack Nicklaus in the 2000 PGA Championship. One fan jokingly asked Tiger to comment on his backswing, while another asked, "Are your fist pumps rehearsed?"

"It just happens and it comes out," Woods said after a moment. "I remember the first time I ever beat my Dad was the first time I ever gave a fist pump." He went on to give a shot-for-shot recap of the final three holes of that match at Navy Golf Course in Long Beach, Calif.

Hopefully Nike will make a video of the Webcast available in the coming days, and maybe Callaway will follow suit with Phil Mickelson or Ping with Lorena Ochoa.

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