You are undoubtedly aware that big money is paid to players to flash logos, wear specific items, and look good on the course. The industry term for deciding exactly what shirts go with which pants, and which sweater, is scripting. Each company takes its scripting very seriously because apparel never looks better than when it is being worn by a great player on a beautiful course.

Nike just sent me the script for Tiger Woods' apparel during the 2009 British Open Turnberry. Here it is: