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August 13, 2009

TaylorMade Designs Another 'Da Vinci Code' Inspired Symbolic Logo

Posted at 12:32 PM by David Dusek | Categories: PGA Championship, TaylorMade

TaylorMade-2009PGA-Logo_450x600 CHASKA, Minn. -- To commemorate the 2009 British Open at Turnberry, TaylorMade Golf created a very unique, symbol-filled logo that appeared on the company's pros' hats and bags.

Here at the PGA Championship, TaylorMade is showing off another commemorative logo that is straight out of Dan Brown's "Da Vinci Code" or "Angels & Demons."

The logo at right is on hats and bags of TaylorMade players this week, including Retief Goosen, Kenny Perry, Justin Rose, Sergio Garcia and Sean O'Hair.

The Wanamaker Trophy, shown in yellow, was donated by Rodman Wanamaker in 1916, the first year the tournament was played. Players used to get ownership of the cup for a year after their win, but now are given a replica. The original remains on permanent display at the PGA Historical Center in Port St. Lucie, Fla.

The dream catcher and feathers behind the trophy are a reminder that Hazeltine National Golf Club is located in an area that was once home to Native Americans, including the Dakota (commonly known as the Sioux). According to a TaylorMade release, the name 'Chaska' is derived from a Dakota name often given to a first-born male child.

The red '2' on the top of the trophy symbolizes the second PGA Championship contested at Hazeltine. The first was held in 2002 and won by Rich Beem.

The 'TH' on the left side is for Totton Heffelfinger, a former president of the USGA. He is responsible for the creation of Hazeltine National.

The 'RJ' on the right is for Robert Trent Jones, the man who designed the course. Hazeltine opened in 1962. Before the 1991 U.S. Open Championship, his son Rees Jones lengthened and tweaked the course.

In the base of the Wanamaker trophy is a script 'SH' for Susan Hazeltine. The lake that comes into play on the 402-yard 16th hole was named for her.

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