shop blog

« Bag of the Day: Sergio Garcia | Back to Main | Bag of the Day: Robert Karlsson »

November 30, 2009

Tiger Woods Endorsements Are Safe After Car Crash

Posted at 5:38 PM by David Dusek | Categories: Endorsements, Golf Business, Tiger Woods

Shortly after the story broke on Friday afternoon that Tiger Woods was involved in a car accident, media outlets starting contacting me and asking how the situation might effect Tiger's endorsement deals.

The 2009 Sports Illustrated Fortunate 50 List reported that Tiger Woods' total earnings were down about $28 million last year, but for the sixth-consecutive time he topped the list by bringing home an estimated $99,737,626. To put that number in perspective, Phil Mickelson came in a distance second with and estimated $52,950,356, while LeBron James is is reported to have made $42,410,581.

As CNNMoney's David Goldman wrote in an excellent article Monday afternoon, Tiger's sponsors are standing by him, and will likely continue to do so. Here's why: Tiger has not been formally charged with anything. Tabloids and pundits are writing that Woods needs to address the rumors that are swirling around the Internet, but legally, Tiger is not required to speak to anyone.

With that in mind, why should companies like Nike, Accenture, AT&T, Tag Heuer, Gillette, and Gatorade even consider changing, or ending, their relationship with the man who is one of the most iconic figures in sports?

Sure, if the circumstances surrounding Woods's car cash change in the coming days or weeks, companies might reconsider their association with Tiger accordingly. But as Florida Highway Patrol Sgt. Kim Montes said in a statement, "Contrary to various media reports, the Florida Highway Patrol has not made any comments regarding the details of the ongoing crash investigation involving Tiger Woods as it relates to medical information, or any other aspect of this investigation."

So don't look for Fortune 500 companies to start changing their marketing plans simply because Tiger Woods is the target de jour of tabloids.

Follow David Dusek on Twitter

Add your comment, speak your mind

Log in to one or more of your social networks. Click on Share to choose how your post will be shared to friends.





Subscribe To Blog Headlines

Related Links

Shop Blog Archives

To view posts from a particular day,
simply select the date below.

August 2014
Sun Mon Tue Wed Thu Fri Sat
1 2
3 4 5 6 7 8 9
10 11 12 13 14 15 16
17 18 19 20 21 22 23
24 25 26 27 28 29 30
31

<< Previous Months


Popular Tags