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January 29, 2010

UST Mamiya Releasing ATTAS Shafts

Posted at 10:46 PM by David Dusek | Categories: 2010 PGA Merchandise Show, Shafts, Stewart Cink, UST Mamiya, Video

ORLANDO, Fla — The next time you have a great sushi meal and want to sound cool as you leave the restaurant, say, "Attas" (pronounced, Ah-Taas). According to Robb Schikner, UST Mamiya's vice president of sales and marketing, it's a form of Japanese slang meaning "thank you."

UST-Mamiya-ATTAS-Golf-Shaft_500
It's also the name of the company's latest premium graphite golf shaft, and it will be arriving in better golf pro shops this season as an after-market upgrade for your driver, fairways woods and hybrid clubs.

Unlike many premium graphite shafts that maintain a specific diameter through the butt section and then slowly taper to a narrower diameter near the tip, the ATTAS continuously tapers along the shafts entire length. The benefit of the continuous taper design is a smoother delivery of power as you swing down to the ball.

"Because we are seeing a lot of benefits to that, we are working on some next generation ProForce products [UST/Mamiya's other popular premium shaft line] that will also have the constant taper design," Schikner said.

It's also not a spin-killing shaft. The ATTAS is designed to promote a moderate ball flight that should appeal to many players. In fact, Stewart Cink put a prototype ATTAS shaft into his 5-wood midway through last season, and had lots of good things to say about it.

The new ATTAS shafts will retail for about $350 at better pro shops and golf specialty stores.

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