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April 09, 2010

Fred Couples Draws Attention to Ecco's Golf Sneakers at Augusta

Posted at 10:23 PM by David Dusek | Categories: Ecco, Footwear, Fred Couples

AUGUSTA, Ga -- Fred Couples is known as one of the most relaxed, easy-going players in golf. His swing is syrupy and he doesn't walk from hole to hole, he ambles.

But when it comes to his choice of golf shoes recently, he's taking it to a whole new level.

Couples has won three times on the Champions Tour wearing golf shoes that look like something kids on skateboards might wear. They are Golf Street Premiers from Ecco, a Danish company that has been making both classic and modern-looking golf shoes for years.

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So how can Couples go sockless in a pair of sneakers and not slip all over Augusta National? The sole of the Golf Street Premier features a series of pre-molded traction bars made from polyurethane. The bars press into the turf and provide the traction a golfer needs as he swings.

In a release Ecco distributed after Couples win at Cap Cana two weeks ago, Ecco's Jesper Thuen said, "No one has ever designed a shoe like this and Fred's win validates its performance at the game's highest levels. Golf Street is unique in that it grips in all conditions and can be worn throughout the day. The response from Tour players, celebrities and discerning consumers has just been phenomenal."

Freddie clearly likes the performance of the shoe, and the style fits him. The better he does this weekend, the more popular the shoe will likely become.

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