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June 16, 2010

Hidden meaning in TaylorMade's 2010 U.S. Open logo

Posted at 4:00 PM by David Dusek | Categories: 2010 U.S. Open, TaylorMade

TaylorMade has been designing unique logos to adorn the bags and hats of staff players who compete in major championships for years. Here are the secret meanings of the company's 2010 U.S. Open logo:

TaylorMade US Open Logo

The '8' in the middle of the logo represents the layout of Pebble Beach Golf Links, which coils over and around the rocky shores of the Pacific Ocean in a path that looks like an eight.

The clam shell at the bottom symbolizes the annual Clam Bake hosted by Bing Crosby that eventually became the PGA Tour's AT&T Pebble Beach National Pro-Am.

The center of the design features the grill from a 1936 Duesenberg, a classic American car. Each year on the third Sunday of August, along the Pebble Beach's 18th fairway, the resort hosts the Concourse d'Elegance, a vintage car and motorcycle competition.

The angel-shaped hood ornament with a flame in the center represents the Lone Cypress Guardian Angel. In 1984, the famous 'Lone Cypress,' a 200-hundred year old tree that sat solemnly atop a rock on the Monterey, caught fire. A woman living nearby noticed the blaze, alerted Pebble Beach Security and the tree, was saved.

Under the car's grill and the angel is a wall—similar to the seawall that runs alongside the 18th fairway and green. It's that made from five stones which represent the five U.S. Opens that Pebble Beach has hosted (1972, 1982, 1992, 2000, 2010).

See-Try-Buy: Learn more about TaylorMade and Adidas equipment, and schedule your fitting with GolfTEC.

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