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July 01, 2010

Titleist Plans Serious Customization at Vokey WedgeWorks

Posted at 5:06 PM by David Dusek | Categories: Custom Fitting, Titleist, Wedges

One of the many perks to being a PGA Tour member is having access to the best club fitters and builders every week. Want to try a new shaft in your driver? Done. Like your grips changed after every four events? No problem. A special grind in your wedges with your initials stamped into back of each club? Piece of cake.

For nearly everyone else, getting your hands on Tour-caliber, ultra-customized wedges has been about as easy as scoring a Saturday morning tee time at Cypress Point. For example, the only way to get a Titleist Vokey Design TVD grind wedge was to buy a Limited Edition on Vokey WedgeWorks before they sold out. (Every Limited Edition wedge has, in fact, sold out.)

But starting July 15, Titleist plans to re-launch WedgeWorks and provide every golfer with the chance to get a club that is as personalized as those created for players like Rickie Fowler, Davis Love III and Zach Johnson.

The first wedge to be made available will be the TVD, which features a crescent-shaped grind along the sole and moderate bounce for enhanced versatility. Customers will be able to buy these clubs in four different finishes, with several different shaft options and up to eight hand-stamped letters or numbers on the back. There are 40 different toe-stamp designs to choose from and 20 different colors of paintfill available. After you pick your grip of choice, you even get to choose the shaft band you want.

Wedgeworks

All of the clubs will be built and assembled by Vokey's team—the same folks who make the tour players' clubs—in Oceanside, Calif.

A WedgeWorks TVD club with no personalization and a standard True Temper Dynamic Gold shaft will cost $150. Having up to four characters stamped on the back of the club and getting your choice of grip will add $25. Eight characters stamped on the club, custom grip and shaftband, and a toe engraving with your choice of paintfill color adds $50. Upgrades and custom-shaft options may also increase the price of your club.

All the wedges will come with large, sharp grooves that amateurs can use until 2024. Wedges with Condition of Competition grooves will be available in September.

See-Try-Buy: Learn more about Titleist equipment, and schedule your fitting with GolfTEC.

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