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July 08, 2010

Wear in The World: Golf Fashion Under the Midnight Sun

Posted at 4:51 PM by David Dusek | Categories: Adidas, TaylorMade, Wear in the World

What do you wear when you play golf in the middle of the night? (Assuming you're sober.) We're talking Norway and the northernmost 18-hole course in the world, Tromso Golf Park.

For the two intrepid, Adidas-sponsored souls teeing off at midnight in Norway in recent days, their choices have included an Adidas Performance Knit half-zip sweater—kind of a wind-resistant fleece—and a Climalite Warm half-zip jacket, for layering on cooler days. These super lightweight garments make sense when you are playing under a midnight sun amid snow-capped mountains. You've got to be adaptable and ready to change when you are making the turn at 2 a.m.

Underneath their jackets, the two Americans, Steven Olsen and Chris Dukeminier, wore the Adidas Formotion polo and trousers (Chris), made of CoolMax fabrics with mesh ventilation panels; and a ClimaCool mesh plaid polo with ClimaCool pants (Steve). The trousers have special golf features, like a Velcro glove tab and a back scorecard pocket. You can also watch them play “speed” golf and see their encounters with "troll dolls" and reindeer.

The adventures of these two guys, who are competing for a job as "social media catalyst" at Adidas Golf, are actually turning into an interesting exercise in cinema verite. Next stop: Scotland.

Read more at, a collection of blog posts following Adidas Golf's "Wear in the World" adventure.

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