TaylorMade's 2010 PGA Championship commemorative logo
SHEBOYGAN, Wis. — As it has for years, TaylorMade has designed a special logo to appear on the golf bags and hats of the company's staff players at the PGA Championship.
The top of the logo features a Scottish Blackface sheep. There are flocks of these sheep in the area, helping to make golfers feel like they are playing an old, traditional links course.
The gusts of wind coming from the sheep represent the breezes that come off Lake Michigan. The blue swirls below the "2010" symbolize the Straits Course's close connection with the lake itself. Eight holes are played directly along the shore and the lake is visible at some point on every hole.
The AA in the center of the logo stands of Anti-Aircraft. From 1949 to 1959, the land where Whistling Straits now sits was Camp Haven, a U.S. Anti-Aircraft training range. Machine guns and heavy artillery where fired over the lake from the base in training exercises, and the soldiers who took part in them wore an AA patch on their uniforms.