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January 29, 2011

Callaway UPro gets the picture

Posted at 8:08 PM by Gary Van Sickle | Categories: 2011 PGA Merchandise Show, GPS, Range Finders

Upro ORLANDO, Fla.--According to one bit of research, 32 percent of all avid golfers already own some sort of rangefinder device, whether it's GPS based or laser. Rangefinders have been the hottest selling item in an otherwise down golf economy, and the competition is fierce.

Bushnell leads the way in lasers, SkyCaddie has ground-measured GPS that has a new function to pinpoint flag positions and Callaway's UPro MX is an interesting GPS competitor. The UPro MX comes in a slim, small three-ounce body. The UPro is different because it uses actual aerial photography. One of its features is a flyover of each hole, kind of what the TV networks use during their telecasts. It's a great way to get a bird's-eye view of a hole and eliminates the excuse of, gee, I didn't know there was a fairway bunker over that mound. No other GPS product offers that.

Each fairway bunker or hazard on a hole automatically comes with a yardage to the front and back--no extra mouse movement necessary. It is very easy to use, very easy to zoom in on a part of a hole and you just can't get enough of the graphics.

The UPro can keep track of your on-course stats and record the distances and clubs used. The device can store 50 rounds of stats, its website has unlimited storage.

The UPro MX has a suggested retail of $199 for 25,000 courses in basic mode. ProMode, which includes complete photographic hole layouts and video flyovers, is available for a one-time $29.99 fee for 25 course downloads or $59.99 for unlimited downloads.

(Photo: David Walberg/SI)

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