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January 29, 2011

Lamborghini races into golf

Posted at 7:48 PM by Gary Van Sickle | Categories: 2011 PGA Merchandise Show

Lamborghini ORLANDO, Fla.--No matter what business you're in, you don't want to get lapped by your competitors. That's true for Lamborghini, too, which is now in the golf business.

Apparently, Tonino Lamborghini,, is serious about the game. The company has a complete line of golf gear--drivers, irons, wedges, putters, bags and balls. It's an impressive and stylish array of equipment, as you might expect from the makers of a super-luxury car. I didn't have an opportunity to try out Lamborghini, so I can't tell you about the quality of the clubs, but they look good. The irons come in three styles, including a set of thin, satiny old-style blades that look so sharp you could almost give yourself a shave. Their suggested retail price is $1,500. The irons are also available in forged cavity-backs ($800) and cast musclebacks ($500) for different levels of golfers.

The driver, the Spyder one I, is the deep-face style that was in vogue two years ago. Uniquely, one of its versions comes in a big, 460 cc all-orange head. It was striking ($349-$499, depending on which Fujikura shaft). Wonder if Rickie Fowler has seen this thing? It matches some of his outfits.

Lamborghini has three styles of putters, including one wild model that looks like a flattened ashtray with Mercury's wings. A South Korean company makes golf balls for Lamborghini, and there's even a multi-pocketed stand-cart bag that looks huge but is cleverly designed. Even loaded with a full set of clubs, it was feather-light ($179). All the products carry the stylish bull that is the Tonino Lamborghini logo.

For most of us, it's as close as we're going to get to a Lamborghini.

(Photo: David Walberg/SI)

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