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April 04, 2011

TaylorMade's 2011 'Season Opener' Masters Logo Deciphered

Posted at 9:13 AM by David Dusek | Categories: 2011 Masters, TaylorMade

For seveal years, TaylorMade has designed a special logo to put on golf bags and hats worn by the company's staff players. You can see a collection of them on TaylorMade's FaceBook page.

In keeping with tradition, the 2011 Masters logo is themed, Season Opener, and it's filled with sybolic meaning. Here's a look at it, along with a rundown of what each part of the image represents.

TaylorMade-2011-Masters-Logo
The building in the logo doesn't look like the clubhouse at Augusta National, but according to TaylorMade it pays homage to the Georgian-style of architecture that was once very popular in the South.

The "FN" near the top of the building stands for Fruitland Nurseries, which originally was located on property where Augusta National is located. In 1931 the land was purchased for $71,000 and in 1934 the first Masters was played.
 
The shield represents Gary Player. Known as the Black Knight, Player won his first Masters 50 years ago, in 1961. Knights carry shields ... get it?

The two green swaths to the sides of the shield are holly leaves, not fairways. Each hole at Augusta National is named for a tree or plant grown at Fruitland Nurseries—the 18th hole is called Holly. The arrows in the leaves’s veins point up and down to represent Player’s sand save that helped him clinch his '61 win.
 
In the center of the shield is a magnolia flower with "61" that represents Magnolia Lane. There are 61 magnolia trees lining the famous drive which leads from Washington Road to the clubhouse at Augusta National. They were planted before the Civil War.

See-Try-Buy: Learn more about TaylorMade clubs, and schedule your fitting with GolfTEC or Golfsmith.

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