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May 24, 2011

Adams Golf is quietly having a very solid year

Posted at 11:45 PM by David Dusek | Categories: Adams, Golf Business, Yes!

Irving, Texas – So far, 2011 has been a solid year for Adams Golf.

Based in Plano, Texas, which is less than 20 miles from the TPC Four Seasons where this week's Byron Nelson Championship is being played, Adams purchased Yes! Golf in January for just under $2 million, giving Adams a place in the putter market for the first time.

In mid-April, the company released the new Redline Series of max-game improvement irons.

A few days later, Brandt Snedeker won the Heritage on Hilton Head Island with an Adams Idea Pro a12 Proto G hybrid in his bag. Less than 48 hours later, Adams released the club, which his now available in pro shops.

While the company has been successful launching other types of clubs, Adams still hangs its hat on hybrids. If you peek under the headcovers, you will find at least one Adams hybrid in the bag of Stuart Appleby (Idea Pro Gold, 18°), Rickie Fowler (Idea Pro Black, 18° and 20°), Graeme McDowell (Idea Pro, 17°, 21°), Heath Slocum (Idea Pro Gold, 18°), Rory Sabatini (Super Pro Black, 20°) and Steve Marino (Idea Pro Black, 20°). It's worth noting that none of these players are Adams staff professionals.

Today Adams filmed a new television commercial that will feature Steve "Wally" Walakovitz, the man who builds clubs in the company's tour van. But Jeff Wood, the director of marketing for Adams Golf, said the company's budgets are still humble by tour standards, so don't expect to hear a lot about the acquisition of Yes!. The putter brand will operate as an independent unit in the same way Odyssey is independent a Callaway.

Wood did confirm that there would be numerically fewer putter models available than in years past. If you go to yesgolf.com, you will now see just eight models featured; a few weeks ago there were about 30 on the site.

True, the irons used by Aaron Baddeley and Chad Campbell, two of their PGA Tour players, are custom-made and not available at retail. And yes, another Adams staffer, Tommy "Two Gloves" Gainey, has failed to break through and win his first PGA Tour event.

But think about it this way: Adams Golf, a small company, is still around 23 years after it was founded, and it is quietly growing. If those players can pick up some Ws, or if Champions Tour staffers like Tom Watson, Bernhard Langer and Paul Azinger can keep making noise on the weekends, maybe the small company won't stay small for much longer.

See-Try-Buy: Learn more about Adams clubs, and schedule your fitting with GolfTEC or Golfsmith.

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