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June 22, 2011

New Callaway Performance Center opens in South Carolina

Posted at 2:45 PM by David Dusek | Categories: Callaway, Custom Fitting, Odyssey

Vacationers and residents of the Low Country can now have access to a new, state-of-the-art fitting facility at the Barefoot Resort & Golf Club in North Myrtle Beach, S.C. A new Callaway Performance Center just opened there, allowing golfers in the area to get fit for woods, irons, wedges and putters using the same technology available to the pros.

Here are some of the details, made available in a release:

Callaway Performance Centers utilize the patented "Callaway Performance Analysis System" (CPAS), which is used to custom fit the very best players in the game including major championship winners Phil Mickelson and Ernie Els. The CPAS System employs two high-speed cameras and ball-flight simulators, while a computer monitor displays an analysis of each golfer's launch conditions-ball speed, launch angle and spin rates. In addition, the system measures the path angle and the golfer'S angle of attack to the ball, utilizing 3D imagery and precision software designed by Callaway's world renowned Research & Development department.

Callaway's proprietary OptiFit® System allows golfers to test the manufacturer's equipment in a myriad of shaft and clubhead combinations quickly and efficiently. Never before have everyday golfers been able to employ such high-tech equipment to improve their performance and enjoyment on the golf course. Regardless of skill level, every golfer will benefit from a fitting at the Callaway Performance Center (CPC), where swings can be evaluated with the exact same cutting edge technology used on Callaway Tour Staff Professionals

In addition to the custom fitting experience, the new Callaway Performance Center, Myrtle Beach will offer a number of Callaway's newest products at retail, as well as Odyssey putters and TopFlite golf balls. Visitors to the CPC will be able to shop for clubs, golf balls, apparel, footwear, headwear, bags, gloves, rangefinders, GPS devices and a variety of accessories for men, women and junior golfers.

See-Try-Buy: Learn more about Callaway/Odyssey clubs, and schedule your fitting with GolfTEC or Golfsmith.

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