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July 12, 2011

Deciphering TaylorMade's 2011 Open Championship logo

Posted at 6:12 AM by David Dusek | Categories: 2011 British Open, TaylorMade

SANDWICH, England — Since 2003, TaylorMade has been creating unique, symbol-filled logos to put on the commemorative golf bags, hats and accessories that celebrate major championships.

This week at the Open Championship, you’ll see this image on the bags of Justin Rose, Sergio Garcia and Retief Goosen:


Here's a key to the logo’s hidden meanings:

1. The "LP" at the bottom of the logo is inside a stethoscope (notice the ear pieces extending into the side of the tower in the logo's center). This is a reference to the man who designed Royal St. George's, Dr. Laidlaw Purves. Royal St. George's was the first course designed by Purves, who was a surgeon originally from Edinburgh, Scotland.

2. The tower depicted in the center of the logo represents St. Clement's Church in Sandwich. According to the R&A, Purves was in town with his brother to survey the spot where the Roman emperor Claudius had landed in A.D. 43. He climbed the church’s tower and, upon seeing the land, said, “By George, what a place for a golf course!”

3. The weathervane at the top of the logo represents the strong winds that players have to contend with at Open venues. The "V" and the "6" symbolize Harry Vardon, the Englishman who is still the only player in history to win the Open Championship six times.

See-Try-Buy: Learn more about TaylorMade clubs, and schedule your fitting with GolfTEC or Golfsmith.

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