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January 26, 2012

Arnold Palmer's clothing line revamped for a new generation

Posted at 9:58 PM by Ryan Reiterman | Categories: 2012 PGA Merchandise Show

MooreORLANDO, Fla. -- Arnie's Army is about to get a bunch of new recruits. At least that's the thinking behind Quagmire Golf's new Arnie Wear line of clothes coming soon to a pro shop near you.

Geoff Tait, co-founder and creative director at Quagmire Golf, oversaw a complete relaunch of Arnold Palmer's clothing line. Tait even went so far as to travel to Palmer's home in Latrobe, Pa., and go through the King's closet.

Inside he found clothes from the 1950s, '60s and '70s that inspired him to create a new line of clothing for a younger generation of golfers, while still designing clothes that would appeal to Palmer's core group of fans.

"They wanted someone new to breathe fresh air into the brand," Tait said. "They want people to be excited about the Arnold Palmer brand."

When he was done looking through the King's closet, Tait came up with a plan. They designed a line of clothes based on the threads Palmer wore during his prime.

The 1950s line features smaller collars, straight-fit pants and shorter sleeves and is meant to be worn on and off the course.

For Palmer's heyday, the 1960s, Tait designed larger collars, bootcut pants and plenty of cardigans, now a Palmer signature.

The 1970s collection has more of a modern fit with subdued colors and mid-length plackets.

There are also three smaller collections -- Timeless, Palmer Performance and Signature. The Timeless collection offers simple styles, like solid polos and plaid shorts, that never go out of fashion.

The Palmer Performance line is designed for keeping a golfer cool under extreme heat, with moisture-wicking, breathable fabrics.

And the Signature line features a shirt from each collection that was remade exactly like what Palmer wore during that particular time. These shirts feature a silhouette of Palmer instead of his trademarked umbrella.

Tait said the idea behind the Signature line was simple -- several shirts he saw in Palmer's closet were so well-made, there was no reason to change much besides the fabrics.

"People still want to wear his stuff," Tait said.

Quagmire recently landed Ryan Moore to wear the Arnie line on the PGA Tour. Tait said Moore was a perfect fit, since he's known to wear classic clothes with a modern twist. It's not uncommon to see Moore making birdies in a cardigan and tie, with a skateboard-style golf shoe.

And, yes, everything in the collection was approved by Palmer himself, Tait said. Looks like the King's still got it.

You can visit the official site at arniewear.com.

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