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June 10, 2012

Decoded: TaylorMade's symbol-filled 2012 U.S. Open logo

Posted at 9:39 PM by David Dusek | Categories: 2012 U.S. Open, TaylorMade

At each major championship, TaylorMade designs a new, symbol-filled logo to put on its staff players' bags, hats and accessories. Here's what the company's designers created for this year's U.S. Open.

2012-TaylorMade-US-Open-Logo_600

The "OFF THE AIR" and microphone, along with the "JF" and "55" at the top of the logo, all refer to Jack Fleck's upset of Ben Hogan at the 1955 U.S. Open at Olympic. NBC televised the tournament but signed off with Hogan, the four-time champion, in the clubhouse. While NBC switched to other programming, assuming Hogan had won, Fleck birdied the final hole and won an 18-hole playoff the next day.

The gold medal in the center of the logo pays homage to Olympic's status as the oldest athletic club in the United States. It was founded in 1861, and several of its members have competed in the Olympic Games.

In the background of the logo you can see the red cables and beams of the iconic Golden Gate Bridge, which is now 75 years old and visible from several locations on the course. 

"Daly City" references the club's actual location, straddling the borders of the city of San Francisco and Daly City, Calif.

The four stars represent the four previous U.S. Opens that have been contested at the Olympic Club -- 1955, 1966, 1987 and 1998.

Finally, the "5" in pinstripes is for Joe DiMaggio. The Yankees' Hall of Fame center fielder and former Olympic Club member was born 25 miles north of this year's U.S. Open site in Martinez, Calif.

Related Gallery: Unique details from pros' bags

See-Try-Buy: Learn more about TaylorMade gear and schedule your fitting with GolfTEC or Golfsmith.

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