Inside TaylorMade's 2012 PGA Championship logo
As you watch the action from Kiawah Island this week, you'll see a unique symbol stamped onto the bags of TaylorMade staff players like Dustin Johnson, Jason Day and Justin Rose. It's a special logo designed by TaylorMade that's filled with secret meanings and created specifically for the 2012 PGA Championship. Here's your guide to decoding it:
The orange and white trim at the top and bottom are the same colors commonly used in wind socks – they are a tribute to the wind that often greatly affects play on the Ocean Course. The"1" at the bottom because this is signifies the first time that a major championship has been contested at Kiawah.
The triangular shape in the background is an arrowhead, an homage to the Kiawah, a Native American hunter-gatherer tribe that inhabited the island and sold it to the English in 1675.
At the logo’s center, a "W" is formed at the top of the teepee, another nod to the island's Native American past.. It stands for “Wanamaker,” the trophy that is given to the winner of the PGA Championship.
A large film reel is centered in the logo because Kiawah's Ocean Course was used during the filming of "The Legend of Bagger Vance" starring Will Smith and Matt Damon in 2000.
The crosshairs at the top of the film reel symbolize the 1991 Ryder Cup matches that have come to be known as, "The War on the Shore."