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January 19, 2013

FootJoy Introduces 'M:Project' Footwear

Posted at 5:54 PM by Jessica Marksbury | Categories: Adidas, FootJoy, Footwear

FootjoyIt looks like 2013 is already shaping up to be the year of the lightweight golf shoe. On the heels of Adidas Golf's Adizero Tour launch (the company's lightest shoe ever at 10.6 ounces), FootJoy announced not only a new, lightweight shoe, but also an entirely new footwear family. The M:Project ("minimal construction equals maximum feel") line promises to deliver lightweight flexibility with minimal construction.

The so-called "minimalist movement" in golf footwear stems from the idea that getting a player's feet as close as possible to the ground will improve his or her stability, control and lower-body movement throughout the swing.

All of the models in the M:Project collection feature extra space in the forefoot to let toes spread out and increase grip, a strategically placed toe guard to protect against abrasion, low-profile Softspikes and a two-year waterproof warranty. The ten cleated and spikeless style options range in price from $135-$165. For more information, visit footjoy.com/mproject

Photo courtesy of FootJoy

 

 

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