First Look: New Adams Idea hybrid irons
What's the big "idea"? Here, it's to help mid- to high-handicappers consistently produce shots with higher launch and more overall distance. Part of that has to do with its set construction -- a trio of hybrids (4-6) with Carpenter 455 steel faces, a pair of transitional hybrids (7 and 8) that blend hybrids and irons, and cavity-back short irons (9-SW).
Adams also utilizes "Velocity Slots" for more trampoline effect at impact -- Idea irons are the industry's first set to have "slots" in each club. Each hybrid sports a channel in the crown and sole, which Adams says allows 67 percent more face flex than in hybrids without the technology. The Idea short irons have slots in the toe and sole to help ball speeds on toe hits so misses lose less distance.
The new Adams Idea irons are available at retail on October 15.
$699, steel; $799, graphite
(UPDATE: According to Adams, the standard set for the new Idea irons is 3-5 hybrids, 6-7 transitional hybrids, 8-PW short irons.)