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September 24, 2013

First Look: Callaway brings back famed Apex irons

Posted at 11:53 AM by Michael Chwasky | Categories: Callaway, Irons

Callaway-apex-irons_300The famed Apex (Callaway retained the name when it sold the Ben Hogan Co.) returns with this forged, multi-piece model. Designed as a "distance" iron, the Apex has a carbon steel body to soften feel while a thin, Carpenter 455 steel face insert (most recently in Diablo Forged irons) should increase ball speed and distance.

The 3-5 irons have tungsten sole weights, which shift the effective hitting area lower on the face and make it easier to hit high-launching shots. New, wider grooves are designed to help average Joes produce more spin on shots from the rough for more consistent ball flight and carry distance.

Apex irons will be in stores starting December 6. Set of eight: $1,099, steel.

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(Photo: Manfred Koh)

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