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January 15, 2014

First Look: FootJoy's New D.N.A. Golf Shoes

Posted at 5:06 PM by Jessica Marksbury | Categories: FootJoy, Golf Shoes

Footjoy-dna_640
Lauded by players like Webb Simpson and Adam Scott and brimming with technology, FootJoy's new D.N.A. footwear category capitalizes on the best features of the company's popular DryJoys models (D.N.A. actually stands for "DryJoys Next Advancement").

The D.N.A's design philosophy was born from a desire to create the most feature-laden shoe in the company's history. To do that, FootJoy's designers and developers looked to their existing premium products and scrutinized each individual material and component, taking the best from each in order to deliver a shoe that provides the ultimate fit, feel and performance.

Key comfort features include a "3D Foam Collar," which locks the ankle in place to eliminate foot movement, which can help prevent power loss during the swing; and a breathable "SnugFit" foot-conforming tongue. Stability is ensured via the company's rigid yet flexible "NitroThin" outsole, while the shoe's upper is composed of "ChromoSkin," a waterproof, lightweight and breathable full grain leather system that conforms to the foot for a custom fit.

Now available on footjoy.com, the D.N.A. comes in seven color options and retails for $220 ($240 for the BOA Lacing System model).

(Photo: Courtesy of FootJoy)

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