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February 03, 2014

First Look: TaylorMade Project (a) golf balls

Posted at 2:11 PM by Michael Chwasky | Categories: Golf Balls, TaylorMade

The Project (a) golf ball from TaylorMade ($31.99/doz) is designed to address the specific needs of amateur players by providing more spin on mid- and short-irons and well as around the green.

The key to the enhanced spin and soft feel of the new model is the cast urethane Soft Tech cover, which is also used in the new TaylorMade Tour Preferred golf balls. Other features of the Project (a) include a REACT Core that increases ball speed and distance and TM's Spin Mantle, which is designed to provide consistent spin on all shots. 

“Having gathered data from many player types including Tour pros, it’s no secret that amateurs need help generating spin and stopping the ball on the green,” said Dean Snell, vice president of golf ball R&D. “Our tests indicate that amateurs miss the pin by an average of 35 yards on a 150 yard approach shot. Playing Project (a) gives amateur golfers a better chance at stopping the ball on the green, creating better scoring opportunities.”

(Photo: Courtesy of TaylorMade)

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