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April 17, 2014

TaylorMade-adidas Names New President and CEO

Posted at 2:09 PM by Michael Chwasky | Categories: TaylorMade

The adidas Group has appointed TaylorMade-adidas Golf CEO Mark King as President of adidas Group North America as of June 1, 2014. The new position wil place King in command of all adidas and Reebok operations in North America. King will continue to oversee TaylorMade-adidas Golf in conjuction with adidas Group CEO Herbert Hainer and will also serve on an advisory board for the company. The new CEO of TaylorMade-adidas Golf will be Ben Sharpe, who is currently exectuve vice president of adidas Golf and Ashworth. 

“Mark King’s appointment underlines our clear commitment to the North American market-place”, says Herbert Hainer, CEO of the adidas Group. "Mark has a proven track record of success and leadership excellence. In turn, TaylorMade-adidas Golf is in best hands with Ben Sharpe who has been part of the successful TaylorMade leadership team since 2006. I am convinced that Ben will lead our golf business into the next era of growth.”

Since King became President of TaylorMade in 1999 the company's business has grown from $349 million to $1.7 billion in 2013. Ben Sharpe, the current executive vice president of adidas golf and ashworth was previously the company's managing director in Europe, where he doubled the size of the business during his six year stint in the position. 

“Ben’s business savvy, vision, charisma and competitive drive make him the right man to lead TaylorMade-adidas Golf into the future,” said King. “My role on the board will allow me to stay connected with the golf business while focusing my efforts on ensuring adidas Group reaches its full potential in North America.”

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