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Category: Adams


May 06, 2012

Winner's Bag: Rickie Fowler at the Wells Fargo Championship

Posted at 8:17 PM by David Dusek

Rickie-Fowler-Cobra-Iron_640

DRIVER: Cobra AMP (9.5°) with a Mitsubishi Diamana White Board 73X shaft
FAIRWAY WOOD: Ping i20 (15°) with a Mitsubishi Diamana X shaft
HYBRID: Adams Idea Pro Black (20°) with a Matrix OZIK HM2 Hybrid shaft
IRONS: Cobra AMP Pro Prototype Blades (4-9) with True Temper Dynamic Gold Tour Issue shafts
WEDGES: Titleist Vokey Design Spin Milled (48°, 50°, 55°, 59°) with True Temper Dynamic Gold Tour Issue shafts
PUTTER: Scotty Cameron for Titleist Select GoLo
BALL: Titleist Pro V1x

See-Try-Buy: Learn more about CobraAdams and Titleist clubs and schedule your fitting with GolfTEC or Golfsmith.

Related: Follow David Dusek on Twitter | Facebook | Google+

 

April 16, 2012

My Bag: Ryan Moore at the Valero Texas Open

Posted at 11:00 AM by David Dusek

Ryan-Moore-Adams-Equipment_600

DRIVER: Adams Speedline Fast12 LS (7.5°) with a Fujikura Motore Speeder 6.2 X shaft
HYBRIDS: Adams Idea Super XTD (15°, 17°) with Matrix Radix HD8 X shafts; Idea Pro a12 (20°) with a Fujikura Speeder X shaft
IRONS: Adams Idea MB2 (4-PW) with True Temper Dynamic Gold Lite X100 shafts
WEDGES: Titleist Vokey Design SM4 (54°, 60°) with True Temper Dynamic Gold X100 shafts
PUTTER: Odyssey ProType 2 
BALL: Titleist Pro V1 

See-Try-Buy: Learn more about Adams gear and schedule your fitting with GolfTEC or Golfsmith.

(Photo by David Walberg/SI)

March 19, 2012

TaylorMade-adidas Golf will pay $70 million for Adams Golf

Posted at 8:20 AM by David Dusek

The parent company of TaylorMade-adidas, the adidas Group, announced on Monday morning that it has agreed to aquire all of the outstanding shares of Adams Golf at $10.80 per share. The total price for the purchase of the Plano, Texas, company will be approximately $70 million.

In a statement, Herbert Hainer, CEO of the adidas Group, said, "This acquisition reflects our commitment to continued growth in the golf category. The proposed combination of Adams Golf and TaylorMade-adidas Golf brings together two highly complementary sets of brands, combining Adams' focus on game-improvement as well as senior and women golfers with TaylorMade-adidas Golf’s focus on the younger and the low-to-mid handicap golfer."

Adams is best known to golfers as one of the leading brands of hybrid golf clubs and hybrid-iron sets designed for higher-handicap golfers.

According to the statement released by TaylorMade, the company plans to keep Adams in its current Texas headquarters.

In the statement, Barney Adams, interim CEO of Adams, said, "This merger provides strong opportunities for our employees, suppliers and partners. The Adams Golf brand will fit nicely into TaylorMade-adidas Golf's stable of brands, and together we will be able to increase our reach and better serve our customers by leveraging a wider set of resources."

"We are very excited to team up with Adams Golf, whose management team we have respected for many years," commented Mark King, president and CEO of TaylorMade-adidas. "Our mission is to be the best golf company in the world across all geographies, products and customer demographics, and adding Adams Golf is another important step in achieving that goal."

The board of directors of Adams has unanimously approved the transaction, but TaylorMade said the deal is subject to regulatory approval and hopes to have it completed by mid-2012.

See-Try-Buy: Learn more about Adams and TaylorMade gear, and schedule your fitting with GolfTEC or Golfsmith.

Related: Follow David Dusek on Twitter | Facebook | Google+

 

January 24, 2012

Rickie Fowler talks about his switch to Cobra GOLF.com

Posted at 7:43 PM by David Dusek

SAN DIEGO — Rickie Fowler was at Torrey Pines Golf Course on Tuesday to help EA Sports promote the March release of the Tiger Woods PGA Tour '13 video game. Fowler joins Tiger on the game's box this year.

After he was done answering questions about the game, I had a chance to chat with Rickie about his recent equipment changes. Just a day before, Cobra Golf announced that Fowler had officially become a member of the company's tour staff, released several photos of the 23-year-old with his new Cobra gear and showcased a 30-second commercial featuring Fowler hitting a new Cobra AMP driver and crushing oranges.

Fowler has been wearing Puma footwear and apparel for a while, so in March 2010, when Acushnet sold Cobra Golf to Puma, some people, including myself, wondered if Fowler might leave Titleist and strike a deal with Cobra and become a "head to toe" player for a single company.

Fowler sent me, and a few others, the following tweet, in response:

But Fowler's contract with Titleist ended at the end of 2011. While he will still be playing Titleist's Pro V1 X golf ball, a Scotty Cameron putter and Vokey wedges (at least in the foreseeable future), plus an Adams hybrid, the rest of Fowler's gear is all Cobra now. Click here to see a gallery of Fowler's equipment.

Rickie-Fowler-Cobra-6Iron_640

"I really started working on things during the last few weeks of December," he told me. "I think they did a very good job preparing themselves and getting everything ready for testing. They did a very good job with the irons getting them similar and comparable to the ones I was playing before [Titleist 712 MB] so there really wasn't a big transition there. They felt the same, flew the same ... so it was basically like putting a new set of what I already had in the bag."

Fowler says that he hits his new irons about the same distance he hit his Titleists, maybe just a touch farther. "Some of the guys back home at Medalist [Fowler's home course in Hobe Sound, Fla.] were complaining about some of the spots where I was hitting it, but I wouldn't say it was anything mind blowing." 

Fowler says replacing his Titleist 910D3 driver was a little more challenging, but he's comfortable with his new AMP driver.

"Obviously they tried to put together something that was as close to the specs as before," he said. "The shaft, weight, the swing weight ... everything like that. It just took a few drivers to get the right setup with the loft and everything, and I've actually been hitting it really well, so hopefully this week I'll be able to pump a few out there."

Below is a complete list of the clubs currently in Fowler's bag at Torrey Pines and you can click here to see a gallery of Fowler's gear:

DRIVER: Cobra AMP (8.5°) with a Mitsubishi Diamana White Board 73X shaft
FAIRWAY WOOD: Cobra AMP (13°) with a Mitsubishi Diamana 'Ahina 80X shaft
HYBRID: Adams Idea Pro Black (20°) with a Matrix OZIK HM2 Hybrid shaft
IRONS: Cobra AMP Pro Prototype Blades (4-9) with True Temper Dynamic Gold Tour Issue shafts
WEDGE: Titleist Vokey Design Spin Milled (48°, 50°, 55°, 59°) with True Temper Dynamic Gold Tour Issue shafts
PUTTER: Scotty Cameron for Titleist Blackout prototype
BALL: Titleist Pro V1x

See-Try-Buy: Learn more about Cobra, Adams and Titleist clubs and schedule your fitting with GolfTEC or Golfsmith.

Related: Follow David Dusek on Twitter | Facebook | Google+

 

January 15, 2012

Winner's Bag: Johnson Wagner at 2012 Sony Open in Hawaii

Posted at 11:25 PM by David Dusek

Johnson-Wagner-Sony-Open_640

DRIVER: TaylorMade R11S (8°) with an Aldila RIP NV 65 shaft
FAIRWAY WOOD: TaylorMade Burner SuperFast 2.0 (13.5°) with an Aldila NV 75 shaft
HYBRID: Adams Idea Pro a12 Proto G (18°) with a Graphite Design Tour AD UT 85 shaft
IRONS: Titleist 712CB (3-9) with Nippon NS Pro shafts
WEDGES: Titleist Vokey Design Spin Milled (48°, 54°, 60°) with True Temper Dynamic Gold Tour Issue shafts
PUTTER: Scotty Cameron for Titleist Mid Slant prototype
BALL: Titleist Pro V1x

See-Try-Buy: Learn more about AdamsTaylorMade and Titleist clubs and schedule your fitting with GolfTEC or Golfsmith.

Related: Follow David Dusek on Twitter | Facebook | Google+

(Photo by Sam Greenwood/Getty Images)

August 24, 2011

A new Adams Idea a12 hybrid appears at the Barclays

Posted at 9:23 PM by David Dusek

EDISON, N.J. – Adams Golf tour reps made a new, 17° Idea a12 hybrid for James Driscoll on Monday at Plainfield Country Club. Like the Adams Idea Pro a12 and Idea Pro Black hybrids, there is a place in the sole for a weighted screw to be added to lower the club's center of gravity, but gearheads will notice in the photos below that unlike other hybrids, this one features a channel in both the sole and the crown. Adams has only featured channels like these in the Speedline F11 and Speedline LP fairway woods.

Adams-a12Hybrid-Sole

Adams-a12Hybrid-Crown

Adams calls these channels duel velocity slots, and according to Christen Cervantes, an Adams tour rep, they allow a larger area of the face to flex back as the club hits the ball. "That expands the hot spot farther across the face," Cervantes says.

Does the technology actually work? During GOLF Magazine's most recent ClubTest, golfers who tried the Speedline F11 fairway woods said the clubs, "sacrificed little in terms of direction or distance on off-center hits."

Plenty of golfers would like to say that about their hybrids, too. As we learn more about the club, we'll be sure to let you know.

See-Try-Buy: Learn more about Adams clubs, and schedule your fitting with GolfTEC or Golfsmith.

Related: Follow David Dusek on Twitter | Facebook

June 07, 2011

Adams Speedline 9088 UL Driver

Posted at 10:50 AM by David Dusek

The allure of super-lightweight drivers is based on the idea that a lighter club is easier to swing faster, and that increased clubhead speed should translate into more distance off the tee. Think of them as Sugar Ray Leonard drivers instead of George Foreman drivers.

Later this summer Adams Golf plans to enter the market in sub-300 gram drivers with the Speedline 9088 UL.

AdamsSpeedline9088UL_600x600

According to a company source, the Adams 9088 UL’s unique swing weight will separate it from other drivers in its category. The 9088 UL will have a swing weight of D0, which is slightly lower than a typical iron (D2-D4) and significantly lighter than other extremely light drivers. By comparison, Cleveland's 270-gram Launcher UltraLite XL270 has a swing weight of D6 and TaylorMade's Burner SuperFast 2.0 has a swing weight of D9.

AdamsSpeedline9088UL-Face_600x450

AdamsSpeedline9088UL-Back_600x450

The clubmaker hopes that golfers will be able to release the head of the 9088 UL more effectively and reduce slicing because of that lighter swing weight.

Look for the 9088 UL driver to come standard with a Matrix Radix HD shaft and start appearing in pro shops in August, with a draw version of the club coming later in the fall.

See-Try-Buy: Learn more about Adams clubs, and schedule your fitting with GolfTEC or Golfsmith.

Related: Follow David Dusek on Twitter | Facebook

May 24, 2011

Adams Golf is quietly having a very solid year

Posted at 11:45 PM by David Dusek

Irving, Texas – So far, 2011 has been a solid year for Adams Golf.

Based in Plano, Texas, which is less than 20 miles from the TPC Four Seasons where this week's Byron Nelson Championship is being played, Adams purchased Yes! Golf in January for just under $2 million, giving Adams a place in the putter market for the first time.

In mid-April, the company released the new Redline Series of max-game improvement irons.

A few days later, Brandt Snedeker won the Heritage on Hilton Head Island with an Adams Idea Pro a12 Proto G hybrid in his bag. Less than 48 hours later, Adams released the club, which his now available in pro shops.

While the company has been successful launching other types of clubs, Adams still hangs its hat on hybrids. If you peek under the headcovers, you will find at least one Adams hybrid in the bag of Stuart Appleby (Idea Pro Gold, 18°), Rickie Fowler (Idea Pro Black, 18° and 20°), Graeme McDowell (Idea Pro, 17°, 21°), Heath Slocum (Idea Pro Gold, 18°), Rory Sabatini (Super Pro Black, 20°) and Steve Marino (Idea Pro Black, 20°). It's worth noting that none of these players are Adams staff professionals.

Today Adams filmed a new television commercial that will feature Steve "Wally" Walakovitz, the man who builds clubs in the company's tour van. But Jeff Wood, the director of marketing for Adams Golf, said the company's budgets are still humble by tour standards, so don't expect to hear a lot about the acquisition of Yes!. The putter brand will operate as an independent unit in the same way Odyssey is independent a Callaway.

Wood did confirm that there would be numerically fewer putter models available than in years past. If you go to yesgolf.com, you will now see just eight models featured; a few weeks ago there were about 30 on the site.

True, the irons used by Aaron Baddeley and Chad Campbell, two of their PGA Tour players, are custom-made and not available at retail. And yes, another Adams staffer, Tommy "Two Gloves" Gainey, has failed to break through and win his first PGA Tour event.

But think about it this way: Adams Golf, a small company, is still around 23 years after it was founded, and it is quietly growing. If those players can pick up some Ws, or if Champions Tour staffers like Tom Watson, Bernhard Langer and Paul Azinger can keep making noise on the weekends, maybe the small company won't stay small for much longer.

See-Try-Buy: Learn more about Adams clubs, and schedule your fitting with GolfTEC or Golfsmith.

Related: Follow David Dusek on Twitter | Facebook

April 27, 2011

Adams releases Idea Pro a12 hybrid

Posted at 12:09 PM by David Dusek

Adams-IdeaProa12Hybrid_600x450 Three players at last week's PGA Tour event, the Heritage, had the new Adams Idea Pro a12 hybrids in their bags, including Brandt Snedeker, the eventual winner. Tom Watson and Ryan Moore also currently play the Idea Pro a12.

On May 5, when the clubs begin arriving in pro shops, you can play them too.

With the Idea Pro a12, the Plano, Texas, company continues its trend of producing hybrids with a high toe area, compact head, square face and dark color for reduced glare.

The a12 also features a steel sole plate and a weight screw that rests flush along the bottom of the club. The sole plate helps the a12 work through the turf more effectively, and the added weight helps launch the ball on a higher trajectory.

The Idea Pro a12, which will have a suggested retail price of $299, will be available in lofts between 16 and 26. Players can chose between regular, stiff or x-stiff versions of two stock shafts, an Aldila RIP VS Proto or a Matrix OZIK Altus.

See-Try-Buy: Learn more about Adams clubs, and schedule your fitting with GolfTEC or Golfsmith.

Related: Follow David Dusek on Twitter | Facebook

April 25, 2011

Winner's Bag: Brandt Snedeker at The Heritage

Posted at 9:44 AM by David Dusek

Brandt-Snedeker-Bridgestone-Heritage_600

DRIVER: TaylorMade Burner SuperFast (10.5°) with a Fujikura Morore F1 2.0 shaft
FAIRWAY WOOD: TaylorMade Burner SuperFast (15°) with a Mitsubishi Diamana Blue Board 73 shaft
HYBRID: Adams Pro A12 Proto G (20°) with an NVentix Nunchuk GH 2660 shaft
IRONS: Bridgestone Tourstage GR C-1 (3-PW) with True Temper Dynamic Gold X100 shafts
WEDGES: Bridgestone J38 (54°), Cleveland 588 (60°) with True Temper Dynamic Gold S400 shafts
PUTTER: Odyssey White Hot XG Rossie
BALL: Bridgestone B330-S

See-Try-Buy: Learn more about Adams, Bridgestone, Callaway/Odyssey and TaylorMade clubs, and schedule your fitting with GolfTEC or Golfsmith.

Related: Follow David Dusek on Twitter | Facebook

(Photo by Streeter Lecka/Getty Images)

April 15, 2011

Adams releasing the new Redline iron set

Posted at 2:23 PM by David Dusek

Adams Golf is releasing a new hybrid-iron set, the Redline series, max-game improvement clubs designed specifically for golfers who want to hit the ball farther.

The eight-club Redline sets will be available with either one, two or three hybrid clubs that can replace the 3-, 4- or 5-irons. The heads of the hybrids are slightly oversized and come with longer shafts. Combined with a thin steel face and a sole designed to reduce turf interaction, they should help golfers swing faster and create more ball speed.

The irons in the Redline set have wide soles that allowed Adams engineers to move more weight down and away from the face, making them more forgiving. A polyurethane insert is designed to soften impact and improve feel.

Redline Irons Set_600x400

Look for new Adams Redline iron sets to start arriving in pro shops April 20 for $899 with UST Mamiya ATTAS-T2 graphite shafts and $799 with Redline Performance 85 steel shafts. Those prices will be the same whether you decide to go with one, two or three hybrids.

See-Try-Buy: Learn more about Adams clubs and schedule your fitting with GolfTEC and Golfsmith.

Related: Follow David Dusek on Twitter | Facebook


March 15, 2011

Heath Slocum: My Bag for the Transitions Championship

Posted at 12:04 PM by David Dusek

"My favorite club is the driver—I'm the most accurate with it—so if I had to pick just one, that would be it."—Heath Slocum

Heath-Slocum-Ping--Transitions_600

DRIVER: Ping G15 (9°) with an Aldila RIP 70X shaft
FAIRWAY WOOD: Adams 9032Ti (14.5°) with an Aldila VS Proto 70X shaft
HYBRID: Adams Idea Pro Gold (18°) with an Aldila VS Proto 95X shaft
IRONS: Ping i15 (3-PW) with Ping Z-Z65 shafts
WEDGES: Ping Tour-S (52°), Fourteen MT28V5 (58°)
PUTTER: Ping Redwood Anser 
BALL: Titleist Pro V1x

See-Try-Buy: Learn more about Ping and Adams clubs and schedule your fitting with GolfTEC and Golfsmith.

Related: Follow David Dusek on Twitter | Facebook

(Photo by Kohjiro Kinno/SI)


March 06, 2011

Winner's Bag: Rory Sabbatini at the Honda Classic

Posted at 10:18 PM by David Dusek

Rory-Sabbatini-TaylorMade-Honda_600x450

DRIVER: TaylorMade R11 (10.5°) with a Mitsubishi Fukubi 60 shaft
FAIRWAY WOODS: TaylorMade Burner SuperFast 2.0 (13°), R9 (19°) with Aldila RIP 80 shafts
HYBRID: Adams 9031 Pro Black proto (20°) with an Aldila RIP 105 shaft
IRONS: TaylorMade Tour Preferred Forged MC (4-PW) with KBS Tour shafts
WEDGES: TaylorMade TP with xFT (56°, 60°) with KBS Tour shafts
PUTTER: TaylorMade Ghost 770 Tour prototype
BALL: TaylorMade Penta TP

See-Try-Buy: Learn more about TaylorMade and schedule your fitting with GolfTEC or Golfsmith.

Related: Follow David Dusek on Twitter | Facebook

(Photo by Fred Vuich/SI)

March 04, 2011

This Week in Gear: Adams Idea Pro Black CB1, Mizuno JPX-800

Posted at 5:22 PM by David Dusek

See-Try-Buy: Learn more about ClubTest: Irons, Adams and Mizuno clubs, and schedule your fitting with  GolfTEC or Golfsmith.

Related: Follow David Dusek on Twitter | Facebook

February 20, 2011

Winner's Bag: Aaron Baddeley at Northern Trust Open

Posted at 9:22 PM by David Dusek

Aaron Baddeley Adams Riviera

DRIVER: Adams Speedline Fast 10 (10.5°) with a Mitsubishi Diamana 'ilima 80 shaft
FAIRWAY WOODS: Adams F11 (15°) with a Mitsubishi Diamana 'ilima 80, Insight (18.5°) with a ACCRA SC95 shaft
IRONS: Adams Idea Pro Black Muscle Back (3-PW) with Dynamic Gold Tour Issue shafts
WEDGES: Adams Puguelli (55°), Titleist Vokey Spin Milled (60°) with Dynamic Gold Tour Issue shafts
PUTTER: Scotty Cameron for Titleist Newport
BALL: Titleist Pro V1x

See-Try-Buy: Learn more about Adams and Titleist clubs, and schedule your fitting with  GolfTEC or Golfsmith.

Related: Follow David Dusek on Twitter | Facebook

(Ross D. Franklin/AP Photo)

 




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