shop blog

Category: Adidas

March 07, 2014

Adidas to outfit USA Golf Team in Olympics

Posted at 5:08 PM by Michael Chwasky
Courtesy of Adidas

In anticipation of the upcoming Olympic Games in Brazil in '16 Adidas Golf has announced an agreement with USA Golf Federation (the governming body for the US Olympic golf team) to be the official outfitter for the men's and women's teams. Adidas Golf will also develop a line of USA GOLF team apparel for the masses some time later this year.

“We’re thrilled to partner with adidas Golf,” said Andy Levinson, Executive Director of USA GOLF. “The history of the adidas brand and the heritage of the game will come together as our country’s best athletes take center stage in their pursuit of gold while helping grow the game on a global level. We are also pleased to partner with adidas on the development of a USA GOLF-branded line of apparel for the public that will become available later this year.”

Members of the USA GOLF Team will be outfitted from head to toe including shoes, polos, outerwear and pants. Look for consumer availability soon. 

For more news that golfers everywhere are talking about, follow @si_golf on Twitter, like us on Facebook, and subscribe to our YouTube video channel.

March 03, 2014

First Look: Adidas pure 360 footwear

Posted at 2:17 PM by Michael Chwasky

Adidas Golf has released the latest iteration of "adipure" shoes with the new pure 360 footwear collection ($250). Aimed at providing players with the ultimate in stability and comfort the pure 360 shoes feature a number of technologies including an innovative poured polyurethane sole for extreme cushioning. Increased stability is provided by the combination of an external heel cage and a new last that's wider in the forefoot than past models. Adidas' proprietary puremotion technology, which includes their thinnest and softest leather to date, allows for natural movement during the swing (and while walking) while a new cleat pattern with the addition of a midfoot cleat provides enhanced grip. 

The pure 360 is avaialble in the following color combos: black/running white/samba blue, running white/silver metallic/slime, tan brown/white/dark solar blue and running white, running white/metallic silver. 

(Photo: Courtesy of Adidas)

CLICK HERE for Equipment news, photos, ClubTest reviews, custom clubs, more

For more news that golfers everywhere are talking about, follow @si_golf on Twitter, like us on Facebook, and subscribe to our YouTube video channel.

May 10, 2013

Cool New Looks from Puma, Adidas and Ashworth

Posted at 11:43 AM by Jessica Marksbury

Sunny Ponte Vedra, Fla. is the pefect venue to showcase the latest spring and summer looks from Puma, Adidas and Ashworth. First up: check out Rickie Fowler's Thursday-Sunday looks for the Players Championship:


Photo courtesy of Puma Golf

Adidas Golf ambassadors Dustin Johnson, Sergio Garcia and Jason Day will be sporting the brand's new color-block designs in shades of gray, blue and pink. Unlike the Masters, we won't see the same shirt on each player every day. Instead, they'll rotate the designs Thursday-Saturday. On Sunday, all three players will don the pink shirt not only in honor of Mother's Day, but to help raise awareness for breast cancer. 

2F17D2FF-CD51-4F37-B672-9E921EFD0BDBPhoto courtesy of Adidas Golf

Of course, every shade of pink needs a shoe to match, and thankfully, Adidas has that covered with a limited edition Adizero Tour "Pink Out" shoe for Sunday's round:

Adizero players pink


Photo courtesy of Adidas Golf

Ashworth ambassadors Sean O'Hair, Stewart Cink and Justin Rose will also rotate their outfits all week until Sunday, when they too will unite in matching pink splendor:

WO13APR0002 Media Scrip#748

   Photo courtesy of Ashworth Golf

Like what you see? Start shopping! The Rickie Fowler's Puma styles are all available for purchase at; Adidas at; and Ashworth at

January 19, 2013

FootJoy Introduces 'M:Project' Footwear

Posted at 5:54 PM by Jessica Marksbury

FootjoyIt looks like 2013 is already shaping up to be the year of the lightweight golf shoe. On the heels of Adidas Golf's Adizero Tour launch (the company's lightest shoe ever at 10.6 ounces), FootJoy announced not only a new, lightweight shoe, but also an entirely new footwear family. The M:Project ("minimal construction equals maximum feel") line promises to deliver lightweight flexibility with minimal construction.

The so-called "minimalist movement" in golf footwear stems from the idea that getting a player's feet as close as possible to the ground will improve his or her stability, control and lower-body movement throughout the swing.

All of the models in the M:Project collection feature extra space in the forefoot to let toes spread out and increase grip, a strategically placed toe guard to protect against abrasion, low-profile Softspikes and a two-year waterproof warranty. The ten cleated and spikeless style options range in price from $135-$165. For more information, visit

Photo courtesy of FootJoy



January 03, 2013

First Look: Adidas launches super lightweight Adizero footwear

Posted at 2:41 PM by Jessica Marksbury

If you thought golf shoes couldn't possibly get any lighter than what's currently on the market, check out the latest offering from Adidas Golf, the Adizero Tour:

Adizero Tour_Q47086_Profile_75dpi
With the lightest model weighing in at a mere 10.6 ounces, the Adizero Tour is 38 percent lighter than the TOUR360 ATV and features a 1.2mm outsole, the thinnest ever for Adidas Golf. So how can such a lightweight shoe deliver Tour-quality comfort and stability?

According to Adidas, the answer lies in the company's new anatomical base and "Sprintframe" outsole, which reduces shoe weight; the "Sprintweb" internal layer, which provides lightweight upper support; and "Sprintskin," a microfiber leather that provides water protection and durability. The men's Adizero Tour will be available in four color combinations for $180 beginning on Jan. 24th. Adidas is also making a women's version of the Adizero Tour in a variety of colors.

RELATED PHOTOS: Adidas's new Adizero Golf Shoes

Photo courtesy of Adidas

July 18, 2012

Garcia, Johnson and Rose's British Open apparel

Posted at 10:14 AM by David Dusek

If you were hoping to see Sergio Garcia once again wear an all-yellow outfit at the Biritish Open as a tribute to the Tour de France, sorry, you're going to be disappointed. Here is what El Nino and Dustin Johnson, two of Adidas Golf's flagship players, will be wearing this week, as well as the Ashworth apparel slated for Justin Rose. 




See-Try-Buy: Learn more about TaylorMade clubs, and schedule your fitting with GolfTEC or Golfsmith.

Photos: See unique details from the pros' bags

Related: Follow David Dusek on Twitter | Facebook | Google+




March 19, 2012

TaylorMade-adidas Golf will pay $70 million for Adams Golf

Posted at 8:20 AM by David Dusek

The parent company of TaylorMade-adidas, the adidas Group, announced on Monday morning that it has agreed to aquire all of the outstanding shares of Adams Golf at $10.80 per share. The total price for the purchase of the Plano, Texas, company will be approximately $70 million.

In a statement, Herbert Hainer, CEO of the adidas Group, said, "This acquisition reflects our commitment to continued growth in the golf category. The proposed combination of Adams Golf and TaylorMade-adidas Golf brings together two highly complementary sets of brands, combining Adams' focus on game-improvement as well as senior and women golfers with TaylorMade-adidas Golf’s focus on the younger and the low-to-mid handicap golfer."

Adams is best known to golfers as one of the leading brands of hybrid golf clubs and hybrid-iron sets designed for higher-handicap golfers.

According to the statement released by TaylorMade, the company plans to keep Adams in its current Texas headquarters.

In the statement, Barney Adams, interim CEO of Adams, said, "This merger provides strong opportunities for our employees, suppliers and partners. The Adams Golf brand will fit nicely into TaylorMade-adidas Golf's stable of brands, and together we will be able to increase our reach and better serve our customers by leveraging a wider set of resources."

"We are very excited to team up with Adams Golf, whose management team we have respected for many years," commented Mark King, president and CEO of TaylorMade-adidas. "Our mission is to be the best golf company in the world across all geographies, products and customer demographics, and adding Adams Golf is another important step in achieving that goal."

The board of directors of Adams has unanimously approved the transaction, but TaylorMade said the deal is subject to regulatory approval and hopes to have it completed by mid-2012.

See-Try-Buy: Learn more about Adams and TaylorMade gear, and schedule your fitting with GolfTEC or Golfsmith.

Related: Follow David Dusek on Twitter | Facebook | Google+


June 14, 2011

Adidas, Nike and Puma 2011 U.S. Open commemorative footwear

Posted at 10:47 PM by David Dusek

Golf manufacturers make all kinds of products commemorating major tournaments, including unique shoes.


1. Adidas Golf’s U.S. Open shoe is a special edition of its Powerband 3.0 golf shoe ($140) in patriotic red, white and blue. Dustin Johnson, Jim Furyk and Kenny Perry are all slated to wear this footwear at Congressional this week.

  NikeLunarControl-USOpen_600x4502. Nike’s limited edition U.S. Open shoe is a version of its new Lunar Control footwear, an extremely lightweight shoe with a “flywire” saddle -- high-tensile fibers embedded in the saddle to stabilize the midfoot ($190). They come with an American-flag embroidered shoe bag. Among those planning to wear them this week: Paul Casey, Lucas Glover, and Charl Schwartzel. (Click here is see a video shot inside Nike's Tour van at the U.S. Open.)


3. Puma Golf will dress Rickie Fowler on Sunday in a limited edition of his trademark orange Cell Fusion golf shoes, with multi-directional spikes or “smart quills” for added grip. Only 500 pairs are to be sold worldwide (200 in the U.S.). Cell Fusion golf shoes typically go for $180. Go to or for information on shoes and giveaways.

By Woody Hochswender, Contributing Writer,

December 13, 2010

My year in golf shoes

Posted at 12:51 PM by Gary Van Sickle

Join me, please, for a look back at My Year in Shoes as I reflect on what I test-drove in 2010…

P1-dawgs_200x160 This year, I decided, "let there be light," and that’s what prompted me to try Dawgs golf shoes. The Dawgs Spirit model is the world’s lightest golf shoe, according to its website, weighing in at less than seven ounces for the men's model. I used the Dawgs Ultralite, which seemed as light as a pair of slippers.

There was a lot I liked about Dawgs. I felt like I was wearing sprinters’ shoes, they were so lightweight. At $50 suggested retail, they’re also ultra-inexpensive. (The even-lighter Spirits are $40.)

At first, I thought the lack of weight might lead to balance problems, as I’m prone to occasional bouts of happy feet during my perfectly smooth -- not -- swing. (In fact, in the '90s I favored Foot-Joy Classics, the handmade leather models, because they were heavy and kept my feet stable, or so I thought.) The Dawgs were no problem, and they were a pleasure to wear. The rubber outsoles are also easy to clean. They have Velcro straps -- no laces -- which is perfect for the lazy man like me who tends to slide his golf shoes on and off without tying or untying the laces. The insides are antimicrobial so you can supposedly play sock-less but I confess, I didn’t try that. The Dawgs are comfortable but seem to offer a little less support than the regular heavyweight shoes. I had no problem going 18 holes with them while riding in a cart, but if I had to walk 18 holes on a hilly track like, say, the Yale Golf Club, I might go with more support.

My favorite category of golf shoes is spikeless, which in my opinion has been overlooked in recent years. I need something to wear on the golf course when I'm reporting at tournaments for Sports Illustrated, but I don't want to trip on clubhouse carpeting or in press centers while wearing plastic spikes. Since I want to travel light and usually take my golf clubs, I don't want to carry two pairs of golf shoes. One spikeless pair of shoes does it all.

Since my current inventory was near the end of its life expectancy — a pair of Etonic GSOK shoes, black and brown saddle, and a pair of Foot-Joy closeouts with an odd dimple-like pattern that I scored really cheap -- I was in need of replacements.

P1-spalding_200x121 First came True Linkswear from a company I hadn’t heard of but has Tour player Ryan Moore as a spokesman. My True Tour shoes ($159 suggested retail) have the look and feel of bowling shoes -- very simple and lightweight, like Dawgs, but with laces. Mine are black with a white saddle design and white laces. The soles have nine rows of raised, square nubs -- kind of a mini-Maginot Line -- and traction bars around the perimeter.

Hey, don’t turn up your nose at spikeless. I've played a lot of spikeless golf in the last decade and it's great. I may have one or two slips a year and when it happens, it's never the shoe; it's because my balance sucked. In that sense, they may help you the same way as Sam Snead. When Snead wasn’t playing well, he used to hit balls barefoot on the range to regain his balance and stop over-swinging. In fact, True's advertising includes a line about being "the closest thing to a barefoot golfing experience."

The True Tour shoes worked great for me. I played cart golf in them and it felt like they have enough support to walk 18, too.

P1-ecco_200x162 The new king of the hill in spikeless, though, is the Ecco Street Premiere. Remember when Fred Couples started wearing those blue spikeless shoes that sort of resembled the old boat shoes? Well, the Street Premiere shoes ($140 suggested retail) have thick, spongy soles that are super-comfortable. I wasn’t able to get my hands on any until the fall because they've been in short supply and I can see why. Since Fred wore them, they’ve become trendy and stylish. Again, the nubs on the bottom supply more than enough traction. If you’re spinning out during your swing, it's not the shoes, it's you.

The best part: you can just wipe your feet and head on into the clubhouse, convenience store or anywhere. These aren't just golf shoes. You can wear them all day, even if you’re just going to the mall. Ecco did a great job in making traditional golf shoes more comfortable and brought that same concept to spikeless shoes. It's a shoe that makes you say, "Wow."

My shoe year ended with my December appearance at the Scottsdale Media Classic, an outing that enables assorted golf writers to compete on a smorgasbord of Phoenix- and Scottsdale-area courses while based at one of the great places to be during any winter month -- the Xona Resort Suites in Scottsdale.

P1-adidas_200x160 I mention this so you’ll understand that the apparent vitriol directed at my snazzy golf shoes was really one part needling, one part fear of the unknown and one part envy. The object of my fellow media types' ridicule were my Adidas Powerband shoes, which I designed all by myself on the website,

The comments included, "Hey, do those come in men's models, too? ... I bet you've got a skirt to match that ... When did the circus come to town, buddy?" There were a few others not fit for print. All meant in good fun ... I think.

My shoes are the colors of the San Diego Chargers -- a white base, a large swirl of electric powder blue, bright yellow trademark adidas stripes, blue shoelaces, yellow lining and a yellow sole-plate. No, there's no Chargers logo but that's only because adidas so far has only NBA teams, a handful of college logos and national flags as choices for customization.

I plead guilty to the charge of wearing brightly-colored shoes (not to mention comfortable and durable ones) but isn't anyone else bored to death by plain old black or white or saddle-shoe golf shoes? If so, you really need to check out, where you can concoct a color scheme of your choice. The golf shoes go for $180 a pair. If nothing else, the site is a great time-wasting addiction. Trust me, you go there and start designing shoes (you don't have to buy anything to play with the design program) and the next thing you know, you've lost half an hour. You can design running shoes and sneakers, too, and those categories have twice as many color options and far-out patterns as the golf shoes.

Then you, too, can trade barbs with your golfing friends. Colorful shoes, I discovered, make for lively conversation. This year, anyway.

October 17, 2010

Winner's Bag: Rocco Mediate at the Open

Posted at 8:42 PM by David Dusek

  Rocco Mediate FRYS Open_600x450

DRIVER: Adams Speed Line Fast 10 (8.5°) with a UST Mamiya ACCRA S3 Dymatch 70 shaft
FAIRWAY WOOD: Fourteen SF 206 (15°) with a UST Mamiya Accra S3 Dymatch 80 shafts
HYBRIDS: Adams A7 Idea (17°), Pro Black (20°) with a UST Mamiya Accra S3 Dymatch shafts
IRONS: Titleist AP2 (4-PW) with KBS shafts
WEDGES: Titleist Vokey Design Spin Milled (52°, 58°) with KBS shafts
PUTTER: Scotty Cameron for Titleist Newport 009
BALL: Titleist Pro V1x

See-Try-Buy: Learn more about Titleist and Adams clubs, and schedule your fitting with GolfTEC.

Related: Follow David Dusek on Twitter  | Facebook

(Photo by Robert Laberge/Getty Images)

August 13, 2010

Adidas' Wear in the World job competition hits Bandon Dunes

Posted at 12:03 PM by David Dusek

By Woody Hochswender

Wearintheworld-scoreboard If you have been following Adidas Golf's summerlong "Wear in the World" event, in which two guys compete to win a job with the company in "social media," then you know that this is kind of like "The Apprentice" crossed with "Mad Men" (emphasis on mad).

In recent weeks, the contestants have dressed up as geishas, samurai, and hockey goalies; held putting contests on ice and in public squares; and created ads and product videos about Adidas apparel, including testing their Adidas ClimaProof 3-Way Storm golf jackets while riding jet skis on choppy water (the clothes actually kept them dry).

As well-documented on Twitter and Facebook, the two fortunate fellows, Chris Dukeminier and Steve Olsen, are back in the U.S. playing Bandon Dunes, on the Oregon seacoast, where the caddies wear Adidas apparel. The wind, rain, and fog tend to give their ClimaProof Storm Ultimate jackets and pants a serious workout. Wednesday they played Pacific Dunes and Old Macdonald and today they're on Bandon Trails.

Read more at, a collection of blog posts following Adidas Golf's "Wear in the World" adventure.

August 03, 2010

Camilo Villegas signs deal with TaylorMade

Posted at 3:15 AM by David Dusek

Camilo-Villegas-TaylorMade-FW_600x450 copy Rumors that have been swirling on golf equipment message boards and chat sites can now be put to rest—Camilo Villegas is leaving Cobra Golf and has agreed to become a TaylorMade staff player starting in 2011.

Currently ranked No. 24 in the world, the Colombian has won three PGA Tour events in five years, the most-recent coming in March at the 2010 Honda Classic.

Plenty of equipment junkies noticed that Villegas used a TaylorMade Burner SuperFast 3-wood at the British Open. (Click the image for a better look.) That touched off speculation that Villegas was considering a major equipment change.

Villegas will use TaylorMade golf clubs, and as part of his agreement, he will carry them in a TaylorMade bag and use a TaylorMade ball next season too. He will also begin wearing Adidas golf shoes.

Here is a complete list of the clubs that Villegas used to win the Honda Classic:

DRIVER: Cobra S9-1 (10.5°) with a Matrix TP7 shaft
FAIRWAY WOODS: Cobra Speed LD (15.5°, 18°) with Grafalloy Prolite X shafts
HYBRID: Titleist 909H (24°) with True Temper Project X HC1 shaft
IRONS: Cobra Pro CB (5-PW) with Project X 7.0 shafts
WEDGES: Titleist Vokey Design Spin Milled (54°, 58°, 60°) Project X 7.0 shafts
PUTTER: Scotty Cameron for Titleist Circa 62 No. 6 prototype
BALL: Titleist Pro V1

See-Try-Buy: Learn more about TaylorMade clubs, and schedule your fitting with GolfTEC.

Related: Follow David Dusek on Twitter | Facebook

July 08, 2010

Wear in The World: Golf Fashion Under the Midnight Sun

Posted at 4:51 PM by David Dusek

What do you wear when you play golf in the middle of the night? (Assuming you're sober.) We're talking Norway and the northernmost 18-hole course in the world, Tromso Golf Park.

For the two intrepid, Adidas-sponsored souls teeing off at midnight in Norway in recent days, their choices have included an Adidas Performance Knit half-zip sweater—kind of a wind-resistant fleece—and a Climalite Warm half-zip jacket, for layering on cooler days. These super lightweight garments make sense when you are playing under a midnight sun amid snow-capped mountains. You've got to be adaptable and ready to change when you are making the turn at 2 a.m.

Underneath their jackets, the two Americans, Steven Olsen and Chris Dukeminier, wore the Adidas Formotion polo and trousers (Chris), made of CoolMax fabrics with mesh ventilation panels; and a ClimaCool mesh plaid polo with ClimaCool pants (Steve). The trousers have special golf features, like a Velcro glove tab and a back scorecard pocket. You can also watch them play “speed” golf and see their encounters with "troll dolls" and reindeer.

The adventures of these two guys, who are competing for a job as "social media catalyst" at Adidas Golf, are actually turning into an interesting exercise in cinema verite. Next stop: Scotland.

Read more at, a collection of blog posts following Adidas Golf's "Wear in the World" adventure.

June 30, 2010

Adidas 'Wear in the World' Job Interview Begins in Germany

Posted at 3:19 PM by David Dusek

By Woody Hochswender

The latest adventure by Adidas Golf takes two candidates on the road to nine nations as part of  "The Ultimate Job Interview" pitting two carefully selected (and very lucky) candidates, Chris Dukeminier and Steve Olsen, against each other at various great golf venues in places like Norway, Scotland, Dubai, Thailand, Japan, and Canada. At the conclusion of this edition of Adidas' Wear in the World series, one of these guys, who are already Tweeting and Facebooking like mad, will be hired as a "media catalyst" for the company.

This week Dukeminier and Olsen are at the Adidas corporate headquarters in Herzogenaurach, Germany, where Dukeminier has apparently injured himself (playing rugby), according to his Facebook page. They also played in a pro-am tournament and showcased some of the Adidas high-performance golfwear, including Climacool Mesh Plaid Polo shirts and ClimaCool shorts (caddies these days always seem to wear shorts). In case of windy weather they toted along an Adidas' Climalite Warm 3-Stripes Jacket, with a half zip front, and a Performance zippered sweater. For rainwear, they carried Climaproof Wind Soft Shell Jackets.

Next stop is a golf date in Norway. The whirlwind tour ends at Bandon Dune Golf Resort on the Oregon coast.

Read more at, a collection of blog posts following Adidas Golf's "Wear in the World" adventure.

June 11, 2010

TaylorMade releasing limited run U.S. Open golf shoes

Posted at 4:32 PM by David Dusek

Companies will be handing out plenty of schwag to staff players competing at the 2010 U.S. Open at Pebble Beach.

Adidas will be presenting a pair of limited edition Tour360 4.0 golf shoes to players like Sean O’Hair, Kenny Perry, Dustin Johnson, and 2003 U.S. Open winner Jim Furyk. The white shoes with blue and red trim feature an American flag on the rear quarter and the company's THiNTech low-profile technology. You can read more about the shoes here.

TaylorMade Tour360 4.0 US Open

Only 3,500 pairs will be produced, but if you'd like one, mark July 12th on your calendar. That day, 300 pairs will be made available at for $180.

See-Try-Buy: Learn more about TaylorMade and Adidas equipment, and schedule your fitting with GolfTEC.

Related: Follow David Dusek on Twitter | Facebook

Subscribe To Blog Headlines

Related Links

Shop Blog Archives

To view posts from a particular day,
simply select the date below.

April 2014
Sun Mon Tue Wed Thu Fri Sat
1 2 3 4 5
6 7 8 9 10 11 12
13 14 15 16 17 18 19
20 21 22 23 24 25 26
27 28 29 30

<< Previous Months

Popular Tags