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Category: Adidas

July 08, 2010

Wear in The World: Golf Fashion Under the Midnight Sun

Posted at 4:51 PM by David Dusek

What do you wear when you play golf in the middle of the night? (Assuming you're sober.) We're talking Norway and the northernmost 18-hole course in the world, Tromso Golf Park.

For the two intrepid, Adidas-sponsored souls teeing off at midnight in Norway in recent days, their choices have included an Adidas Performance Knit half-zip sweater—kind of a wind-resistant fleece—and a Climalite Warm half-zip jacket, for layering on cooler days. These super lightweight garments make sense when you are playing under a midnight sun amid snow-capped mountains. You've got to be adaptable and ready to change when you are making the turn at 2 a.m.

Underneath their jackets, the two Americans, Steven Olsen and Chris Dukeminier, wore the Adidas Formotion polo and trousers (Chris), made of CoolMax fabrics with mesh ventilation panels; and a ClimaCool mesh plaid polo with ClimaCool pants (Steve). The trousers have special golf features, like a Velcro glove tab and a back scorecard pocket. You can also watch them play “speed” golf and see their encounters with "troll dolls" and reindeer.

The adventures of these two guys, who are competing for a job as "social media catalyst" at Adidas Golf, are actually turning into an interesting exercise in cinema verite. Next stop: Scotland.

Read more at, a collection of blog posts following Adidas Golf's "Wear in the World" adventure.

June 30, 2010

Adidas 'Wear in the World' Job Interview Begins in Germany

Posted at 3:19 PM by David Dusek

By Woody Hochswender

The latest adventure by Adidas Golf takes two candidates on the road to nine nations as part of  "The Ultimate Job Interview" pitting two carefully selected (and very lucky) candidates, Chris Dukeminier and Steve Olsen, against each other at various great golf venues in places like Norway, Scotland, Dubai, Thailand, Japan, and Canada. At the conclusion of this edition of Adidas' Wear in the World series, one of these guys, who are already Tweeting and Facebooking like mad, will be hired as a "media catalyst" for the company.

This week Dukeminier and Olsen are at the Adidas corporate headquarters in Herzogenaurach, Germany, where Dukeminier has apparently injured himself (playing rugby), according to his Facebook page. They also played in a pro-am tournament and showcased some of the Adidas high-performance golfwear, including Climacool Mesh Plaid Polo shirts and ClimaCool shorts (caddies these days always seem to wear shorts). In case of windy weather they toted along an Adidas' Climalite Warm 3-Stripes Jacket, with a half zip front, and a Performance zippered sweater. For rainwear, they carried Climaproof Wind Soft Shell Jackets.

Next stop is a golf date in Norway. The whirlwind tour ends at Bandon Dune Golf Resort on the Oregon coast.

Read more at, a collection of blog posts following Adidas Golf's "Wear in the World" adventure.

June 11, 2010

TaylorMade releasing limited run U.S. Open golf shoes

Posted at 4:32 PM by David Dusek

Companies will be handing out plenty of schwag to staff players competing at the 2010 U.S. Open at Pebble Beach.

Adidas will be presenting a pair of limited edition Tour360 4.0 golf shoes to players like Sean O’Hair, Kenny Perry, Dustin Johnson, and 2003 U.S. Open winner Jim Furyk. The white shoes with blue and red trim feature an American flag on the rear quarter and the company's THiNTech low-profile technology. You can read more about the shoes here.

TaylorMade Tour360 4.0 US Open

Only 3,500 pairs will be produced, but if you'd like one, mark July 12th on your calendar. That day, 300 pairs will be made available at for $180.

See-Try-Buy: Learn more about TaylorMade and Adidas equipment, and schedule your fitting with GolfTEC.

Related: Follow David Dusek on Twitter | Facebook

February 24, 2010

Adidas Golf to Reward Aces with Free Shoes

Posted at 11:17 AM by David Dusek

By Woody Hochswender

Groupmipowerband shot To mark the introduction of its next-generation Powerband 3.0 shoes at the Waste Management Phoenix Open this week, Adidas Golf is providing fans with an actual reason to shout “in the hole” at the par-3 16th.

The company will give away 10,000 free pairs of Powerbands if either Kenny Perry or Pat Perez—its sponsored professionals—makes an ace on the stadium par 3. Fans must register at the Adidas website in order to be eligible.

The Powerband 3.0, which retails for $140,  incorporates Adidas’s new “thin tech” design, which the company says brings golfers closer to the ground for greater stability and balance.

What are the odds of one of these pros making an ace? Various studies have tried to ascertain the chances of  making a hole in one, from 45,000-to-1 for the typical golfer to about 3,000-to-1 for a PGA Tour professional. Either way, those are long odds, but better than the lottery.

December 03, 2009

Survival Guide for Playing Golf in the Snow

Posted at 11:52 AM by David Dusek

Proving that playing golf in the snow is not just stupid but fun, two intrepid golfers from Adidas—Josh Sullivan and Lindsay Knowlton—journeyed this week to the southernmost golf course in the world, Ushuaia at the tip of Argentina. It flurried, hard, and a large feral dog followed them around, but they managed to bang orange and yellow balls around the course anyhow.

Estimated par, given the conditions: 115.

You can follow their efforts at various extreme spots at (as well as on Twitter and Facebook). It looks like fun. No wait on the tee box, which is always a plus. But a bit tricky chipping in the snow. Groundskeepers had to shovel a path for putting (hey, no fair!).

Adidas Wear In The World - Ushuaia Day 13 from Jeff Dolen on Vimeo.

As far as their wardrobes go, key point: no parkas and no bulky natural fiber garments. Cold weather golf is all about layering. Everything was high-tech and stretchy, from their ClimaWarm thermal compression undergarments to their ClimaWarm Honeycomb jackets and ClimaProof Storm trousers. The only thing missing was an all-terrain 4x4, with a bottle of Hennessy in the glove, to cart them around. — Woody Hochswender

November 25, 2009

Wear in the World: Our Idea of Golf Heaven

Posted at 1:27 PM by David Dusek

After viewing the latest tweets and blogs from a pair of extreme golfers playing at the world’s highest golf course (10,800 feet) in Bolivia, we gotta say we really like the idea of playing a 7 iron off the tee on a 217-yard par three. In the ultra-thin air of the Bolivian Andes, the ball carries an extra 30-40 yards, according to the golfers, Josh Sullivan and Lindsay Knowlton, who are traveling the world for Adidas, testing their equipment in harsh golf environments. This is almost like golfing on the moon. Can we make the La Paz Golf Club our home course? Any place you can hit a 7 iron like that is our idea of golfing heaven.

Meanwhile, it was raining and hailing the morning the two TaylorMade-adidas players went out, but, in case there were any doubt whatsoever concerning their Adidas equipment in such extreme conditions, they had no problem.  Their ClimaProof Provisional rain gear and Tour 360 shoes left both body and spirit undampened. You can see for yourself in this amusing little videos they have posted.

josh and Lindsay will be are continuously blogging about their adventures at  and here on, as well as filing Twitter  and Facebook  updates. — Woody Hochswender

November 19, 2009

Adidas Apparel Goes on Extreme Tour

Posted at 2:14 PM by David Dusek

In what sounds like a dream golf assignment, two near-scratch players are being sent around the world this winter to courses with extremely hot weather to test clothing made by TaylorMade-adidas.

The "Wear in the World" tour, announced with some fanfare at the Adidas Golf headquarters in Carlsbad, Calif., this week, will transport Lindsay Knowlton (3 handicap) and Josh Sullivan (1) to golf courses in Death Valley, the tip of South Africa, the southernmost part of Argentina, equatorial Bolivia, and Alice Springs, Australia—the world's hottest golf course, with temperatures reaching 122 degrees—to see if Adidas' various proprietary fabrics can, well, take the heat.

So much of contemporary golf enterprise is devoted to keeping the player absolutely dry and sweat-free during a round. Apparently Adidas willl go to hell and back to prove it. Adidas makes golf clothes with all kinds of high-technology bells and whistles, including the ClimaCool, ClimaLite and ClimaProof fabrics, which use lightweight, breathable CoolMax fibers to keep players cool and dry. The plan is to use different fabric applications for different micro environments; for instance, at super-dry Furnace Creek, in Death Valley, 214 feet below sea level, the players will don ClimaCool, with its mesh ventilation; at Bolivia's LaPaz Golf Club, altitude 10,800 feet, they will wear ClimaLite and FORMOTION, which includes outerwear with almost no friction or restriction; at Walker Bay in South Africa, they will put on ClimaProof, a highly weather-resistant fabric, because that resort presumably has some wind and moisture. And so on.

In addition to their promotional activities, the players will teach golf to locals, mountain bike on Bolivia's "Death Road," and go cage diving with sharks off the coast of South Africa. In case you're interested (and should they survive), they will be blogging about their adventures at and, as well as filing Twitter and Facebook updates. -- Woody Hochswender, Contributing Style Editor, GOLF Magazine

June 18, 2009

Rain Gear Being Used at 2009 U.S. Open

Posted at 12:25 PM by David Dusek

FARMINGDALE, N.Y. – Modern foul-weather golf apparel has almost as much technology built into it as a driver. Space-age fabrics make waterproof tops and pants breathable while keeping you dry. Here is a look at what many of the golfers at the 2009 U.S. Open will be wearing. (Click on any of the images for a closer look.)

Tiger-Woods-RainGear  Nike Storm Fit Elite Jacket
 Also available in a long sleeve version ($300), this waterproof shell is lightweight and features seams that are completely sealed to keep water out. This top will be worn by Tiger Woods (left), Paul Casey and Stewart Cink.

Ian Poulter Raingear
Dry Joys Tour Rainshirt
With a two-year waterproof warranty, sealed zippers and Velcro adjustable cuffs, this top will be worn by Ian Poulter (right) and Adam Scott.


Martin Kaymer Raingear  Adidas ClimaFit Storm 3-Way Convertible Jacket
 This jacket unzips to become a short-sleeved rain top or a vest, making it super
 versatile and ideal for golfers who play when it's chilly and when it's warm. This top
 will be worn by Sergio Garcia, Martin Kaymer (left) and Justin Rose.

Luke Donald Polo Raingear Polo RLX  Elude Waterproof Jacket

Lots of pockets, all of which are sealed, make this hi-tech jacket extremely functional. It's fitted, but features plenty of stretch through the shoulders to allow golfers to swing freely. This is the top Luke Donald (right) wears.

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(Photos: Woods/John Biever/SI
Poulter, Kaymer/Ross Kinnard/Getty Images
Donald/Chris McGrath/Getty Images)

May 08, 2009

Alex Cejka's Players Championship Clubs

Posted at 1:47 PM by David Dusek

Alex Cejka Friday Players After hitting all 14 fairways in the first round of the Players and shooting 66, Alex Cejka blistered TPC Sawgrass again Friday morning. He made six birdies and just one bogey en route to a 67 that required just 23 putts.

Here is a complete list of Cejka's clubs:

DRIVER:                   Callaway FT-5 (8.5°) with Oban 75X Devotion shaft
FAIRWAY WOOD:   Callaway Steelhead Plus 3+ (15°) with Oban 75X Devotion shaft
HYBRID:                  Adams Idea Pro Gold (21°)
IRONS:                    Callaway X-Prototype (3-PW) with True Temper DG X-100 Super light shafts
WEDGES:               Callaway X Forged (52°, 62°) with True Temper S-100 shafts
PUTTER:                 Rife Hybrid Two-Bar
BALL:                     Callaway Tour i

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October 13, 2008

TaylorMade to Acquire Ashworth for $72.8 million

Posted at 3:53 PM by David Dusek

The stock market may be more erratic than Phil Mickelson's putting, but TaylorMade-adidas Golf has decided that the time is right to make a deal. Today the company announced it is buying the Ashworth apparel company for $72.8 million, or $1.90 per share.

Ashworth is known for its classic lines for both men and women, and over the years the company has outfitted players like Fred Couples and Chris DiMarco. Ashworth was recently announced as the official outfitter of the 2009 Solheim Cup team.

Clothing by Adidas tends to focus on technologically advanced fabrics and performance, so the Ashworth brand could give TaylorMade-adidas a potent one-two punch in pro shops and golf specialty stores.

In a media release, Mark King, the president and CEO of TaylorMade-adidas Golf, said: "We are excited to bring Ashworth alongside our industry-leading TaylorMade and adidas Golf brands." According to the release, the deal should be finalized by the end of 2008.

July 17, 2008

Jackets that are British Open tested

Posted at 3:21 PM by David Dusek

SOUTHPORT, ENGLAND -- Don't think of a rain jacket as a fashion statement. As the pros who braved the elements Thursday at Birkdale will attest, good foul weather gear is serious equipment and worth investing in. Here are a few things to think about:

1. Waterproof vs. Water resistant
When you get a waterproof jacket it should keep you dry in a steady rain and not allow any water to leak through. The zippers have flaps or seals that prevent water from seeping inside, and the seams inside the jacket will often be sealed as well. What you might be sacrificing is some breathability.

A water resistant top will usually be more breathable, but if you get caught in a long, steady rain you'll get wet. If you are playing in a light drizzle or a light rain, you'll stay fairly dry. On a hot summer day, a water resistant top will help you avoid feeling like a steamed clam.

2. Warranties
If you are looking to invest in a waterproof jacket, look for one that has a warranty. Many, including the tops listed below, promise to keep you dry with normal use for at least two years.

3. Wind resistance
Waterproof jackets should be windproof too, but many water resistant jackets are windproof these days as well. On a chilly day, having a layer that blocks the wind will make you feel a lot warmer.
Here are four rain tops that will keep you dry and comfortable for years to come:

Weir2_600Adidas ClimaProof Storm Full Zip ($240)
Waterproof, seam sealed, two-way mechanical stretch with four-way stretch inserts, an internal drawcord, and two-year waterproof warranty. Right on Mike Weir (Photo by Adrian Dennis/AFP/Getty Images)


Verplankjacket_600x400DryJoys Rainshirt ($180)
Waterproof, stretch panels, seam sealed, adjustable waterproof cuffs and front zipper, scorecard pocket and two-year waterproof warranty.  Right on Scott Verplank. (Photo by Glyn Kirk/AFP/Getty Images)


Choijacket_600x450 Nike StormFit Elite 1/2 Zip ($250)
Waterproof, Velcro adjustable cuffs, sealed front zipper, limited lifetime guarantee. Right on K.J. Choi (Photo by Glyn Kirk/AFP/Getty Images)


Watsonrlxjacket_600x400Polo RLX Elude Jacket ($395)
Waterproof, seam sealed, full stretch, Vercro adjustable cuffs, two-way front zipper, hidden vents under the arms, back collar and yoke, scorecard pocket. Right on Tom Watson (Photo by Glyn Kirk/AFP/Getty Images)


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