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Category: Alvaro Quiros


April 11, 2012

Callaway udesign: With new customization engine, you can pimp your driver

Posted at 7:59 AM by David Dusek

If you wanted to buy a Model T from Henry Ford, he'd sell it to you in any color you wanted, as long as it was black. In recent years, golf companies have started offering white drivers, as well as clubs with bright orange, red and green trim, but Callaway's new udesign personalization and customization engine is a quantum leap forward.

Golfers can now go to callawaygolf.com/udesign and create a customized Callaway RAZR Fit driver, choosing from one of four lofts and eight colors.

Callaway-RAZR-Fit-uCustom_640

But the personalization doesn’t stop there. Using udesign, you'll also be able to choose from more than 100 customized shaft options, in lengths ranging from 2 inches longer than standard to 2 inches shorter than standard. You can pick any of the 24 different grips currently available and have up to eight wraps of tape added underneath the grip.

According to Callaway, there are more than 70,000 possible clubs combinations.The image below shows the website's interface.

Callaway-udesign_640
In a release, Jeff Colton, Callaway's senior vice president of global brand and products, said, "The opportunity to design your very own driver in the colors of your favorite team, alma mater or whatever you happen to feel looks best has never been offered on a mass scale. Our research and instincts show that this level of personalization and customization is what golfers want, and we’re excited to be the first brand in golf to offer it.”

Phil Mickelson, in Callaway's PGA Tour van last week at Augusta National, held a RAZR Fit designed in blue in honor of his beloved San Diego Chargers.

Mickelson-uDesign_640

According to Callaway, Alvaro Quiros requested a RAZR Fit in every color so that he can match his driver with his apparel.

While the standard RAZR Fit driver retails for $399, customized RAZR Fit drivers will cost $50 more, with certain customized shaft and grip options pushing the price even higher. Orders created in udesign will begin shipping May 1.

See-Try-Buy: Learn more about Callaway/Odyssey clubs and schedule your fitting with GolfTEC or Golfsmith.

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February 02, 2010

Gear Notes: Michael Sim's Titleist Hybrid, TaylorMade's New Drivers, Ping's Irons and Callaway's New Tour i(z) Ball

Posted at 10:14 AM by David Dusek

Michel-Sim-Torrey-Pines-Titleist_600 Titleist
Michael Sim (right), who in 2009 won the Nationwide Tour money title and Player of the Year award, as well as a battlefield promotion to the PGA Tour, spent some time at the Acushnet Test Facility before the start of last week's Farmers Insurance Open at Torrey Pines.

According to Titleist's Blog, Sim felt that the distance gap between his AP2 9-iron and his pitching wedge was too large, so he sought the help of some Titleist fitters. By switching from a 47° Vokey Design Spin Milled C-C to a club with 48°, the gap shrank from 18 yards to 12 yards.

Sim also told fitters that while his 695CB 2-iron worked well on the sandy, dry courses in his homeland of Australia, PGA Tour courses demanded shots that fly higher and stop quickly. After trying various hybrids, he put a prototype 503i with a Project X 6.5 shaft into his bag and took out the 2-iron.

Sim also asked Titleist reps to look at his putting stroke using the company's high speed cameras at the Scotty Cameron putting studio. "It wasn’t as good as what it was last year when I went in there," he told Titleist. "But we managed to correct that in probably 20 minutes."

Sim finished tied for second at Torrey Pines. Here is a complete list of his clubs:
DRIVER: Titleist 905R (8.5°) with a Mitsubishi Diamana White 83 shaft

FAIRWAY WOOD: Titleist 909F2 (13.5°) with a Mitsubishi Diamana Blue 93 shaft

HYBRID: Titleist 503i with True Temper Project X shafts

IRONS: Titleist AP2 (3-9) with True Temper Project X shafts

WEDGES: Titleist Vokey Design Spin Milled C-C (48°, 54°, 60°) with True Temper Project X shafts

PUTTER: Scotty Cameron for Titleist Newport Squareback
BALL: Titleist Pro V1x

TaylorMade
You've had a chance to read all about TaylorMade's newest drivers, the R9 SuperTri and the Burner SuperFast. Last week at Torrey Pines, PGA Tour pros had their first chance to hit the clubs on the range. The video below, provided by TaylorMade, shows some of their reactions:

Ping
There has been a lot of talk about Ping Eye2 wedges recently, especially after John Daly and Phil Mickelson used the venerable clubs in PGA Tour events. The grooves on the Eye2 wedges would be non-conforming with the USGA's new rules, except they were grandfathered to be legal in perpetuity thanks to a lawsuit Ping won 20 years ago. However, Ping cannot make more Eye2 irons and wedges with the old grooves, but on eBay the clubs are selling like hotcakes.

KJ Choi Ping Irons What was interesting to see at the Farmers Insurance Open was that there were 24 sets of Ping irons in play. Twelve sets were used by Ping staff players, and 12 were used by players NOT on Ping's staff, including K.J. Choi (right) who used a set of the company's new G15 irons. Choi, who is no longer a Nike staff player, also played with a TaylorMade r7 Limited driver.

Callaway
According to the company, Spain’s Alvaro Quiros switched to Callaway's new Tour i(z) ball at last week's European Tour event in Qatar, where he finished second behind Robert Karrlson. Callaway officials pointed out that the switch may have helped the longest hitter in Europe get a touch longer off the tee. Quiros averaged  317 yards per drive at this year's Qatar Masters; at the same event last season, he averaged 314 yards on his way to victory.

See-Try-Buy: Learn more about Callaway, Ping, TaylorMade and Titleist clubs, and schedule your fitting with GolfTec.

Related: Follow David Dusek on Twitter

(Photos: Sim/Lenny Ignelzi/AP Photos; Choi/Sam Greenwood/Getty Images)

November 23, 2009

Bag of the Day: Alvaro Quiros

Posted at 9:15 AM by David Dusek

There are a lot of players who are long off the tee, and then there is Spain's Alvaro Quiros. In 20 European tour events in 2009, he averaged 314 yards per drive. He also hit more than 70% of the greens in regulation, which helped him to win the Qatar Masters in January and climb to No. 46 in the World Golf Rankings.

Alviro-Quiros_600

Here is a list of the clubs in Alvaro Quiros' golf bag:

DRIVER: Callaway FT-5 (9.5°) Grafalloy Blue X shaft
FAIRWAY WOODS: Callaway X Tour (13°), X (15.5°) with Grafalloy Blue X shafts
IRONS: Callaway X Proto (3-PW) with Rifle Lite 8.0 shafts
WEDGES: Callaway X Forged Vintage (51°, 58°) with Rifle Lite 8.0 shafts
PUTTER: Odyssey Black Series i #1
BALL: Callaway Tour ix

Follow David Dusek on Twitter

More Quiros:
Quiros accidentally hits into Tiger's group at Hazeltine

Swing Sequence: Alvaro Quiros

(Photo by Stuart Franklin/Getty Images)




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