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Category: Callaway


August 18, 2014

Callaway Apex Muscleback Irons: First Look

Posted at 9:08 AM by Michael Chwasky

Apex-mb-iron-back-2014

Built with significant input from Callaway's Tour Staff, the new Apex Muscleback ($1099) features the traditional look and feel that the best players in the world often prefer with a bit of playability mixed in. Considered to be Callaway's premium forged iron, the Apex Muscleback is "quad forged," from Carbon steel for the ultimate feedback at impact and also features an optimized sole camber that provides greater versatility than a standard muscleback design. Apex-mb-iron-address-2014

The same wide spaced grooves used in the Apex Pro irons provide more consistent spin rates from varying turf conditions, making them easier to control for players who can handle a true blade. 

The Apex Muscleback will be available through custom order on September 12. 

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August 01, 2014

Callaway Big Bertha V Series Driver Spotted at Firestone

Posted at 4:06 PM by Michael Chwasky

Big-bertha-v-series_640A new Callaway driver, the Big Bertha V Series, showed up this week at the WGC-Bridgestone Invitational at Firestone Country Club in Akron, Ohio.

Though company representatives are officially mum on the new design, there's talk that the Big Bertha V Series is a lighter weight driver, similar to the FT OptiForce from a couple of years ago. It's safe to expect the new big stick will likely feature some of Callaway's premium technologies like a forged composite crown, "Hyper Speed" face (like the one used in the Big Bertha Alpha driver), and OptiFit adjustable hosel design. 

Keep an eye out for the Big Bertha V Series in retail shops in the near future. 

(Photo: Fred Vuich/Sports Illustrated)

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July 28, 2014

Tim Clark's winning gear at the Canadian Open

Posted at 10:01 AM by Michael Chwasky
Tim Clark
Credit: Getty Images

 

Tim Clark captured his second career PGA Tour victory at the RBC Canadian Open with a back-nine 30 to edge Jim Furyk by one shot. Here's the equipment he used to get the job done:

DRIVER: Titleist 913 D3 (9.5°) with Accra M4 55 shaft

FAIRWAY WOOD: Titleist 913 Fd (15°) with Fujikura Motore VC7 2 TS shaft, Callaway Big Bertha Steelhead Plus (18°) with Callaway RCH Pro shaft

HYBRID: TaylorMade Rescue (19°) with UST iROD Tour shaft

IRONS: Titleist CB (4-9) with Aerotech i95 shafts

WEDGES: Titleist Vokey Design SM4 (48°, 56°), Titleist Vokey Design SM5 (60°) with True Temper Dynamic Gold S400 shafts

PUTTER: Odyssey 2-Ball Long

BALL: Titleist Pro V1

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July 18, 2014

New Callaway Apex Utility Iron Spotted at Hoylake

Posted at 10:36 AM by Michael Chwasky
Proto UT 1
 

The Open Championship is known for many things, including traditional links layouts, variable weather conditions and long-irons off the tee. When Tiger won at Hoylake in 2006, he dismantled the hard and fast track with long-iron stingers, and while this year's conditions appear to allow for a few more drivers, a ton of players -- including Tiger -- are still banging a variety of long and driving irons off the tee with regularity.

In light of this fact, Callaway has introduced a new Apex Utility iron at this week's Open Championship, and so far seven players are carrying it in their bag, including Gary Woodland, Branden Grace, Ryo Ishikawa, and Thomas Bjorn (Phil Mickelson experimented with it in practice rounds but hasn't gamed it yet).

Though the folks at Callaway aren't disclosing any details at the moment (the official release should be coming soon), it's pretty easy to see the resemblance to the company's existing X Utility Prototype, which features a relieved sole for improved performance from tough lies, a deep CG location for added forgiveness and a thin, forged face for increased ballspeed and enhanced feel. Safe to say the new Apex Utility contains many of the same features along with some improvements. Keep your eye on Callaway staffers this week and you should get a glimpse of one.

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June 02, 2014

Callaway Mack Daddy 2 Tour Grind Wedges combine new groove technology with a traditional look and feel

Posted at 10:52 AM by Michael Chwasky

Mack_daddy_wedges_640

The new Callway Mack Daddy 2 Tour Grind wedge in chrome and non-glare slate finish.

Created by legendary wedge designer Roger Cleveland, the Mack Daddy 2 Tour Grind wedges are forged from soft carbon steel for a traditional look and feel.

Based on extensive work with Callaway Tour pros these additions to the Mack Daddy 2 line feature a slightly straighter leading edge for sharper turf interaction and a higher toe for a more Tour-preferred appearance. Grooves that are approximately 40 percent larger than original Mack Daddy wedges combine with laser-milled microgrooves (for additional surface roughness) to provide more spin and control out of the rough. A new, shallow C-grind sole features less material in the heel and toe areas to make it easier to lay the clubface open for enhanced versatility around the greens.

The Mack Daddy 2 Tour Grind wedge ($119) is available in chrome or non-glare slate finish. For more information visit Callawaygolf.com.

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May 22, 2014

Phil Mickelson's U.S. Open Paycheck Could Be Yours

Posted at 11:27 AM by Michael Chwasky

Today Callaway Golf announced "The Big Big Bertha Payday," promotion in the US and Canada, which gives any golfer that demos a Big Bertha Alpha driver, Big Bertha driver or Big Bertha fairway wood (at participating locations) a chance to win the equivalent of Phil's take home pay from the upcoming U.S. Open at Pinehurst. All you have to do is take the code given to you at your demo session and visit callawaygolf.com/berthapayday to register. If Phil plays well, which he tends to do in the U.S. Open, the payout could be huge, and if he wins, you'd be looking at around $1.5 million. Not bad for simply watching a tournament you're going to watch anyway. 

Here's a look at Phil talking about the Big Big Bertha Payday promotion: 

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May 07, 2014

Inside Look at Callaway's 2014 New York Investor Day

Posted at 10:14 AM by Robert Sauerhaft

Callaway-logo_640
Typically, my meetings with equipment companies are rather product-centric. Tuesday's summit with Callaway, in that regard, was atypical. Led by Chip Brewer, president and CEO, the Callaway senior management team set up shop in a conference room on the fourth floor of the Waldorf-Astoria hotel in New York City. His team presented the company's financial story to 90 or so Wall Street analysts (plus very few of us media folks.) Good timing, too, since Q1 2014 is Callaway's strongest quarter in terms of market share in many years.

Brewer opened the show with a few words about where Callaway's been, the "new Callaway" with a lower cost structure and renewed focus on its core business (hard goods), and highlighted a few accomplishments during the past year. In short, he positioned 2014 as "Year Two of the turnaround" as far as improved profitability and growth.

Next up was Dr. Alan Hocknell, SVP R&D. Doc Hocknell touched on several changes in R&D since Brewer's arrival in 2012. Hint: With the team focused on hard goods, it's able to react more quickly to changes in the market, and now possesses the mindset that it's okay not to be first with a new concept or idea as long as its product leapfrogs what's out there. He also described some product development tools at his disposal including CAD design, simulation modeling, advanced rapid prototyping and sophisticated measuring devices that can determine the amount of backspin on a putt or the edge radius on a groove, for instance. I doubt the analysts enjoyed that portion of the presentation as much as I did.

On to Mark Leposky, SVP Global Operations, who walked us through several updates and enhancements to the company's supply chains since he came on board in April 2012. Harry Arnett, SVP Global Marketing, used his 15 minutes in the sun to inject some levity to the proceedings with a few quick-witted one-liners. Arnett spoke of golf's new "sphere of influence" (in contrast to the game's traditional "pyramid of influence"). He's all in as far as accepting the challenge to change the way golf consumers perceive the Callaway brand. Positioning the company as more accessible, yet authentic, takes time, effort and creativity. His commitment to the social space certainly engages golfers. Clever multi-media experiences around new product launches don't hurt, either.

The assembled masses certainly took note when Brad Holliday, SeVP CFO, hit the stage. The 14-year Callaway veteran went through all the company's financials, which included its 19% ownership stake ($37.8 million investment) in Top Golf, which are newfangled driving range facilities that combine golf, entertainment, and friendly competitions all in one.

A Q&A session included inquiries about the Top Golf investment, the state of the game, earnings, golf balls, distribution channels, and more. All in all, the management team accredited themselves well, and demonstrated that Callaway is back on solid ground, which was not the case just a couple of years ago.

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March 26, 2014

Callaway Edge Set Provides Blended Set of Forgiving Irons and Hybrids

Posted at 2:28 PM by Michael Chwasky
Callaway
Courtesy of Callaway Golf

 

Callaway's new Edge Set ($699/steel, $799/graphite) provides aspiring players with an impressive combination of playability and forgiveness in a modern design. Featuring three hybrids (4, 5, 6) three irons (7, 8, 9), and three wedges (PW, AW, SW), the Edge Set is designed with an optimized progression that bridges distance gaps effectively without missing a beat. The hybrids in the set feature a very low CG location for higher launch angles and extreme forgiveness, while the irons are built with a hollow cavity that makes them just as easy to hit as the hybrids. According to reps from Callaway, the Edge Set is comprised of the most forgiving irons and hybrids the company currently produces. 

Available with True Temper Speed Step 85 shafts or Edge Hybrid graphite shafts. 

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March 24, 2014

Winner's Bag: Matt Every's Gear at the 2014 Arnold Palmer Invitational

Posted at 10:30 AM by Michael Chwasky

MattEvery
DRIVER:
Callaway Big Bertha (9°) with Fujikura Motore SPD VC 7.0x shaft

FAIRWAY WOODS: X2 Hot Pro (15°) with Aldila Tour Blue 75x shaft, TaylorMade Burner SuperFast (18°) with nVentix Nunchuk shaft

IRONS: Callaway Apex Pro (4-PW) with KBS V-Tour 125 shafts

WEDGES: Callaway Mack Daddy 2 (52° S-grind, 56° S-grind, 60° C-grind)

PUTTER: Odyssey White Hot Pro #9

BALL: Callaway Speed Regime 3

(Photo: John David Mercer-USA Today Sports)

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March 16, 2014

First Look: Callaway X2 Hot Deep Fairway Woods

Posted at 5:39 PM by Coleman McDowell
Callaway
Image courtesy of Callaway

 

Phil Mickelson virtually sealed last year’s British Open with a brilliant pair of 3-wood shots to reach Muirfield’s par-5 17th in two during the final round. He smashed those shots using Callaway’s X Hot 3Deep (13°) 3-wood. Now comes a more complete offering called X2 Hot Deep, which consists of the 2Deep (12.5°), 3Deep (14.5°) and 5Deep (18.5°).

These clubs feature a thinner, lighter Carpenter 455 forged cup face than in the X Hot Deep for faster ball speeds (on shots struck low on the face, in particular). A higher MOI contributes to more overall forgiveness and greater shot-to-shot consistency while a flatter roll radius causes shots to launch higher from fairway lies. Phil Mickelson, in fact, is one of the players sporting the X2 Hot 2Deep on Tour. By comparison, this stick is 20cc larger than the X Hot 3Deep with a higher MOI and a bigger face. They are $230 each.

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March 10, 2014

Winner's Bag: Patrick Reed's Gear at the 2014 WGC-Cadillac Championship

Posted at 10:42 AM by Michael Chwasky

Patrick-reed-doral_640
DRIVER: Callaway Big Bertha Alpha (9°) with a Fuel 75X shaft

FAIRWAY WOOD: Callaway Big Bertha (16°) with a True Temper Dynamic Gold X100 shaft

IRONS: Callaway X Forged (3-4) with True Temper Dynamic Gold X100 shafts; Callaway RAZR X (5-PW) with True Temper Dynamic Gold X100 shafts

WEDGES: Callaway Mack Daddy 2 (50°,56°, 60°) 

PUTTER: Odyssey Metal-X Milled #6

BALL: Callaway Speed Regime 3

(Photo: Chris Condon/Getty Images)

CLICK HERE for Equipment news, photos, ClubTest reviews, custom clubs, more

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January 14, 2014

Phil Switches to New Callaway Big Bertha Alpha Driver

Posted at 10:27 AM by Michael Chwasky

Mickelson-big-bertha-alpha_640

(Phil Mickelson: Ross Kinnaird/Getty Images; Big Bertha Alpha driver: Michael Chini)

Apparently the days of Phil Mickelson playing without a driver could be coming to an end as Lefty is reportedly very excited about the new Callaway Big Bertha Alpha driver he has in his bag. According to various sources Mickelson says he's hitting the new big stick significantly straighter than any driver he's had in the past and close to 25 yards longer than his famed 3-wood. 

“As I look back on 2013, I played some of my best golf and had some huge breakthroughs, but I did most of it without a driver,” Mickelson said. “This year we have the best driver I’ve ever hit that lowers my spin rate like my 3-wood. I drive it longer and straighter with my driver than I did with my 3-wood. It’s a whole different weapon in my arsenal now."

Mickelson will be putting his new weapon in play this week as he kicks off his 2014 season at the Abu Dhabi HSBC Golf Championship. 

CLICK HERE for Equipment news, photos, ClubTest reviews, custom clubs, more

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January 13, 2014

Lydia Ko Signs Endorsement Deal With Callaway

Posted at 1:46 PM by Kevin Cunningham

Lydia-ko-cn_640
Callaway announced today that it has signed 16-year-old LPGA phenom Lydia Ko to an endorsement deal. Ko will play all Callaway clubs with an Odyssey putter.

From Callaway's press release:

"Lydia is an exceptional talent and a great addition to our staff," said Nick Raffaele, VP, Sports Marketing, Callaway Golf. "Last year we had several Pros win after successfully transitioning into our products and we're excited to see what Lydia can accomplish on the LPGA with the world's best clubs, balls and putter in the bag."

"Lydia is digitally connected with golf enthusiasts across the world," said Harry Arnett, SVP, Marketing, Callaway Golf. "Her meaningful participation in the fast, interconnected network of golf makes her an exciting fit for our strategic objectives."

Ko is coming off an incredible year that saw her rise to No. 4 in the women's world rankings. By the time Ko announced she was turning pro in October of 2013, she had already racked up four professional wins. Her victory at the ALPG Tour's Women's NSW Open in January of 2012 at the age of 14 made her the youngest golfer to win any professional event. She became the youngest ever to win an LPGA event at the 2012 CN Canadian Women's Open, and successfully defended her title in 2013.

(Photo: Stephen Dunn/Getty Images)

CLICK HERE for Equipment news, photos, ClubTest reviews, custom clubs, more

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January 07, 2014

Callaway signs Stenson, English, Manassero

Posted at 11:30 AM by Michael Chwasky

Henrik-stenson-callaway_640

Henrik Stenson at the 2013 Tour Championship. (Credit: Fred Vuich/Sports Illustrated)

Already boasting an impressive array of staff players, including Phil Mickelson, Gary Woodland, Jim Furyk, and Nicolas Colsaerts, among others, Callaway Golf announced the addition of Henrik Stenson, Harris English and Matteo Manassero for 2014.

Stenson, who had a massive year in 2013 that included winning the Race to Dubai, the Tour Championship and the FedEx Cup, played Callaway irons and fairway woods en route to pocketing over $15 million. His formal agreement with Callaway should see him play an even wider variety of the company's gear going forward.

"After having the best season of my career to date in 2013 using Callaway irons and fairway woods, the option of extending my relationship with Callaway Golf was a very natural progression, and I look forward to continued success in 2014 being back as part of the Callaway family." -- Henrik Stenson

24-year-old Harris English enjoyed a breakout season in 2013 with two Tour wins including the FedEx St. Jude Classic and the OHL Classic at Mayakoba. A former four-time All-American at the University of Georgia, English will play a full bag of Callaway and Odyssey gear this season.

"I've been really happy with the new Callaway clubs. And the team at Callaway has been fantastic. In a short period of time I've been able to take advantage of the resources they have and I'm excited about the start of the 2014 season." -- Harris English

Matteo Manassero, the youngest addition to the Callaway team already has four European Tour wins at the ripe old age of 20, including the '13 BMW Championship. Manassero first made his presence known as a teenage amateur in the '09 Open Championship at Turnberry, where he tied for 13th.

CLICK HERE for Equipment news, photos, ClubTest reviews, custom clubs, more

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December 18, 2013

First Look: Callaway's new Speed Regime golf balls

Posted at 4:44 PM by Kevin Cunningham

Speed-regime-3_640
Callaway unveiled their new line of golf balls for 2014. The balls, which Callaway calls "Speed Regime," come in three versions: the SR 1, SR 2 and SR 3.

The Speed Regime balls are designed to match golfers' swing speeds. The SR 1 is for players with swing speeds 90 mph and below. The SR 2 is made for swing speeds from 90-105 mph, and the SR 3 is for better players with swing speeds in excess of 105 mph.

For the SR 1, Callaway designed a ball that helps players increase lift towards the end of their shots despite slow swing speeds. The SR 3 has a profile design that reduces drag at higher speeds. Golf balls fly fastest immediately after impact, which is the same time that drag forces are strongest on the ball, causing the ball to slow down. In theory, by reducing drag the balls should fly farther. Finally, the SR 2 is balances the technologies for reducing drag and increasing lift found in the other Speed Regime models.

The Speed Regime balls will be available on January 24 at golf retailers nationwide and on CallawayGolf.com.

(Photo: Courtesy of Callaway)

CLICK HERE for Equipment news, photos, ClubTest reviews, custom clubs, more

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