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Category: Custom Fitting

March 05, 2013

Cleveland’s Wedge Fitting system boasts adjustability

Posted at 12:39 PM by Robert Sauerhaft

Cleveland 588 RTX Wedge. Credit: Snap36

Cleveland’s updated custom-fitting carts and fitting “displays” come stocked with interchangeable wedge heads and shafts. The carts include a choice of three head styles (588 RTX, 588 RTX CB or 588 Forged) in an assortment of lofts, bounce or lie angles. Specifically, the 588 RTX (46° to 60° lofts) comes in high bounce, standard or low bounce options, plus 2° upright, standard, or 2° flat lies. There’s also a selection of nine wedge shafts so you can dial in a desired flight and feel.

The company’s fitting displays (a pared down version of the carts) include four wedge heads -- 588 RTX (56°), 588 RTX CB (56°), 588 RTX Low Bounce (56°), and 
588 RTX CB (50°) -- and five wedge shafts. A complementary fitting app includes product specs and info, recommended fitting processes, custom shaft and grip options, and a searchable database of pitching wedge lofts (all brands) from the past five years to help choose proper wedge lofts to match your irons.

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April 11, 2012

Callaway udesign: With new customization engine, you can pimp your driver

Posted at 7:59 AM by David Dusek

If you wanted to buy a Model T from Henry Ford, he'd sell it to you in any color you wanted, as long as it was black. In recent years, golf companies have started offering white drivers, as well as clubs with bright orange, red and green trim, but Callaway's new udesign personalization and customization engine is a quantum leap forward.

Golfers can now go to and create a customized Callaway RAZR Fit driver, choosing from one of four lofts and eight colors.


But the personalization doesn’t stop there. Using udesign, you'll also be able to choose from more than 100 customized shaft options, in lengths ranging from 2 inches longer than standard to 2 inches shorter than standard. You can pick any of the 24 different grips currently available and have up to eight wraps of tape added underneath the grip.

According to Callaway, there are more than 70,000 possible clubs combinations.The image below shows the website's interface.

In a release, Jeff Colton, Callaway's senior vice president of global brand and products, said, "The opportunity to design your very own driver in the colors of your favorite team, alma mater or whatever you happen to feel looks best has never been offered on a mass scale. Our research and instincts show that this level of personalization and customization is what golfers want, and we’re excited to be the first brand in golf to offer it.”

Phil Mickelson, in Callaway's PGA Tour van last week at Augusta National, held a RAZR Fit designed in blue in honor of his beloved San Diego Chargers.


According to Callaway, Alvaro Quiros requested a RAZR Fit in every color so that he can match his driver with his apparel.

While the standard RAZR Fit driver retails for $399, customized RAZR Fit drivers will cost $50 more, with certain customized shaft and grip options pushing the price even higher. Orders created in udesign will begin shipping May 1.

See-Try-Buy: Learn more about Callaway/Odyssey clubs and schedule your fitting with GolfTEC or Golfsmith.

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June 22, 2011

New Callaway Performance Center opens in South Carolina

Posted at 2:45 PM by David Dusek

Vacationers and residents of the Low Country can now have access to a new, state-of-the-art fitting facility at the Barefoot Resort & Golf Club in North Myrtle Beach, S.C. A new Callaway Performance Center just opened there, allowing golfers in the area to get fit for woods, irons, wedges and putters using the same technology available to the pros.

Here are some of the details, made available in a release:

Callaway Performance Centers utilize the patented "Callaway Performance Analysis System" (CPAS), which is used to custom fit the very best players in the game including major championship winners Phil Mickelson and Ernie Els. The CPAS System employs two high-speed cameras and ball-flight simulators, while a computer monitor displays an analysis of each golfer's launch conditions-ball speed, launch angle and spin rates. In addition, the system measures the path angle and the golfer'S angle of attack to the ball, utilizing 3D imagery and precision software designed by Callaway's world renowned Research & Development department.

Callaway's proprietary OptiFit® System allows golfers to test the manufacturer's equipment in a myriad of shaft and clubhead combinations quickly and efficiently. Never before have everyday golfers been able to employ such high-tech equipment to improve their performance and enjoyment on the golf course. Regardless of skill level, every golfer will benefit from a fitting at the Callaway Performance Center (CPC), where swings can be evaluated with the exact same cutting edge technology used on Callaway Tour Staff Professionals

In addition to the custom fitting experience, the new Callaway Performance Center, Myrtle Beach will offer a number of Callaway's newest products at retail, as well as Odyssey putters and TopFlite golf balls. Visitors to the CPC will be able to shop for clubs, golf balls, apparel, footwear, headwear, bags, gloves, rangefinders, GPS devices and a variety of accessories for men, women and junior golfers.

See-Try-Buy: Learn more about Callaway/Odyssey clubs, and schedule your fitting with GolfTEC or Golfsmith.

February 24, 2011

Many pros create blended sets—maybe you should, too

Posted at 4:39 PM by David Dusek

MARANA, Ariz. — I've been snooping around the golf bags of the game's best players for about three years. As a group, the pros are demanding, exacting and almost always open to anything that can help them play better. With the money that's on the line, why wouldn’t they want any edge they can get?

Before I started to really pay attention to their irons, I assumed that all pros played a uniform set, but that's not the case. Players like Phil Mickelson, Anthony Kim and Stewart Cink mix and match different types of irons to create their sets.

For example, Mickelson uses a Callaway X-Forged 4-iron, but his 5-iron through pitching wedge are prototype Callaway RAZR Muscle Back blades.

Paul-Casey-Nike-Accenture_600 There are two main reasons why lots of pros choose to go with more forgiving cavity back long-irons. First, they're simply easier to hit.

"Sometimes you stand there and you get an awkward lie and you just go, 'I know I'm a great player, but I just can't pull off this shot because the ball is sitting in a divot or a ball mark or whatever," Paul Casey said before the start of the WGC-Accenture Match Play Championship.

The Englishman, who is ranked No. 6 in the world, uses Nike VR Pro Combo long irons and VR Pro Blade mid- and short irons. Until recently, he carried an old Nike Pro Combo OS 2-iron. You can see his irons in the photo on the right.

"If that situation costs you one shot at a tournament, that's one shot too many," he said. "That could be the difference."

Just as they do for weekend players, cavity back long irons offer the pros larger sweet spots and more forgiveness than blades. Awkward shots like Casey described are simply easier to handle with the help of a little technology.

More reasons the pros consider dropping a cavity back iron or two into their bag: those firm, fast greens they face on tour.

Ian-Poulter-Cobra-Accenture_600x600 "I used blades for a long time," Ian Poulter told me in the practice area at the Ritz Carlton Course at Dove Mountain. "But then I just wanted to hit my long irons a little higher, so going from a blade to something with a cavity just made a lot of sense."

Poulter, who is currently ranked No. 12 in the world, uses Cobra Pro CB irons (4-7) and Pro MB irons (8-PW). You can see his irons in the photo at right.

Hitting higher long irons helps stop the ball faster on the firm greens of par 5s and long par 3s. Generally speaking, hybrids and fairway woods don't stop the ball as quickly as irons do.

There has never been a better time to mix and match clubs for amateur players who want to create their own composite set of irons. Lots of manufacturers sell clubs individually, and in many cases, different clubs look very similar to one another in the address position.

Poulter told me the transition within his set has not been a problem, and at address his irons all look the same.

That said, the transition from an oversize iron to a cavity back, or from a cavity back to a blade, can create problems if you try to create a composite set by yourself. Without the help of a good club fitter and a launch monitor, significant distance gaps between your irons can inadvertently be created. To avoid this problem, a good club fitter might adjust your lofts or suggest slightly different shafts to blend two or more types of clubs into an effective set.

"I think it would help amateurs way more than it helps us pros," Casey said.

Assuming you don't practice as often as a tour pro, Casey's advice could well be worth heeding.

See-Try-Buy: Learn more about Cobra and Nike clubs, and schedule your fitting with GolfTEC or Golfsmith.

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February 04, 2011

My Fitting: Geoff Ogilvy gets custom fit for a new Titleist 5-wood

Posted at 12:15 PM by David Dusek

Geoff Ogilvy didn't play last week at Torrey Pines. In fact, before his white Porsche 911 GT3 pulled into the parking lot at the Titleist Performance Institute in nearby Oceanside, Calif., on Jan. 25, the Aussie hadn't done more than chip or putt after cutting his finger on some coral in Hawaii before the season-opening Hyundai Tournament of Champions.

After taping up his finger, Ogilvy let me watch (and videotape) his warm-up and custom-fitting session with Titleist reps. The winner of the 2006 U.S. Open wanted to find a new 910F 5-wood to replace his old Cobra fairway wood.

In the video below, Ogilvy explains how adjustable clubs are making it easier to find just the right equipment, and he shares his thoughts on what fairway woods should offer a player.

See-Try-Buy: Learn more about Cleveland, Ping and Titleist clubs, and schedule your fitting with GolfTEC or Golfsmith.

Related: Follow David Dusek on Twitter | Facebook

December 10, 2010

Video: Geoff Ogilvy on custom fitting his Titleist 910D3 driver

Posted at 10:06 AM by David Dusek

The video below, produced by Titleist, features 2006 U.S. Open champion Geoff Ogilvy talking about the custom fitting process he went through to optimize his new Titleist 910D3 driver.

See-Try-Buy: Learn more about Titleist clubs and schedule your fitting with GolfTec.

Related: Follow David Dusek on Twitter | Facebook

July 01, 2010

Titleist Plans Serious Customization at Vokey WedgeWorks

Posted at 5:06 PM by David Dusek

One of the many perks to being a PGA Tour member is having access to the best club fitters and builders every week. Want to try a new shaft in your driver? Done. Like your grips changed after every four events? No problem. A special grind in your wedges with your initials stamped into back of each club? Piece of cake.

For nearly everyone else, getting your hands on Tour-caliber, ultra-customized wedges has been about as easy as scoring a Saturday morning tee time at Cypress Point. For example, the only way to get a Titleist Vokey Design TVD grind wedge was to buy a Limited Edition on Vokey WedgeWorks before they sold out. (Every Limited Edition wedge has, in fact, sold out.)

But starting July 15, Titleist plans to re-launch WedgeWorks and provide every golfer with the chance to get a club that is as personalized as those created for players like Rickie Fowler, Davis Love III and Zach Johnson.

The first wedge to be made available will be the TVD, which features a crescent-shaped grind along the sole and moderate bounce for enhanced versatility. Customers will be able to buy these clubs in four different finishes, with several different shaft options and up to eight hand-stamped letters or numbers on the back. There are 40 different toe-stamp designs to choose from and 20 different colors of paintfill available. After you pick your grip of choice, you even get to choose the shaft band you want.


All of the clubs will be built and assembled by Vokey's team—the same folks who make the tour players' clubs—in Oceanside, Calif.

A WedgeWorks TVD club with no personalization and a standard True Temper Dynamic Gold shaft will cost $150. Having up to four characters stamped on the back of the club and getting your choice of grip will add $25. Eight characters stamped on the club, custom grip and shaftband, and a toe engraving with your choice of paintfill color adds $50. Upgrades and custom-shaft options may also increase the price of your club.

All the wedges will come with large, sharp grooves that amateurs can use until 2024. Wedges with Condition of Competition grooves will be available in September.

See-Try-Buy: Learn more about Titleist equipment, and schedule your fitting with GolfTEC.

Related: Follow David Dusek on Twitter | Facebook

October 23, 2009

Rickie Fowler's Customized Titleist Golf Clubs

Posted at 2:03 PM by David Dusek

After competing in his second Walker Cup this summer, Rickie Fowler, an All-American at Oklahoma State, turned pro and started doing what modern pros do. He's signed a clothing and footwear deal with Puma Golf, established himself on Twitter (RickieFowlerPGA) and earned his first top-10 finish by tying for seventh at the Justin Timberlake Shriners Hospitals for Children Open in Las Vegas.

Fowler also signed an equipment deal this summer with Titleist. As you can see from the photos below, he hasn't wasted any time customizing his clubs and showing his Cowboy pride. Fowler said this week that "Steek" is a nickname from his amateur days.

Fowler wedges

Fowler woods

Here is a complete list of what Fowler is playing:

DRIVER: Titleist 909D2 (7.5°) with a Diamana White Board 73 X shaft
FAIRWAY WOOD: King Cobra S9-1 Pro (15°) with a Fujikura ZCom Pro 95 shaft
HYBRIDS: Titleist 585H (17°) with UST Proforce V2 100X shaft, Adams Pro Black (20°) with a Matrix Ozik XCON
IRONS: Titleist Forged MB (4-9) with True Temper Dynamic Gold shafts
WEDGES: Titleist Vokey Design (48°, 54°) Spin Milled (59°) with True Temper Dynamic Gold shafts
PUTTER: Scotty Cameron for Titleist Newport prototype
BALL: Titleist's Pro V1x

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September 21, 2009

Yankee Pitcher Joba Chamberlain's TaylorMade Driver Fitting

Posted at 2:54 PM by David Dusek

New York Yankee's pitcher Joba Chamberline brings the heat when he's on the mound, and when he plays golf. Check out this video of his recent TaylorMade driver fitting at New York Golf Center in Manhattan:

Video by Anne Szeker/

July 19, 2009

Stewart Cink's 2009 British Open Winning Clubs

Posted at 4:32 PM by David Dusek

Stewart-Cink-Sun-Brit Stewart Cink, winner of the 2009 British Open, has been using Nike's CCi Forged irons for several seasons. When I spoke to him earlier this season and asked if he was planning to switch to a newer model, Cink explained that finding time to make changes can be challenging.

"After I won in Hartford [June, 2008], I didn't want to change anything up," he said. Then, after the FedEx Cup playoffs in September, when the Nike Victory Red irons were released, Cink was busy testing new golf balls with Nike's Rock Ishii.

"I ended up using a new ball for about five months. I didn't want to use a new ball, and then change irons or my driver, because if you change everything you don't know what's happening," he said. "Or what's giving you the benefit."

Although Cink is now using Nike Victory Red wedges—he used to play the Nike SV wedges—the most significant equipment change he has made this season happened in Texas at the Crowne Plaza Colonial. As reported, having played a Never Compromise Sub 30 M3 belly putter for more than six seasons, Cink switched to a traditional-length Nike prototype putter.

Stewart Cink Putt Close Up Featuring a traditional Anser-style look, and heel-toe weighting, the milled face of the putter has a series of red ribs. The ribs are designed to reduce skidding and help get the ball rolling faster.

Cink's Nike prototype has more cosmetic details than the early Nike prototype putters seen on the PGA Tour (like Paul Casey's). There is a waffle pattern on the heel and toe, similar to the pattern on the back of the Nike Victory Red Half-Cavity irons. There is a sight line on the back flange of Cink's putter, and where Casey's putter has red paint-fill, Cink's is trimmed in black. Finally, on the bottom of Cink's putter there is a reference to The Oven, Nike's club building and testing facility in Ft. Worth, Texas.

I've seen five different versions of Nike's prototype putter with similar cosmetics to Cink's. Although nothing has been officially announced by Nike Golf, with this much detailing—and now two major wins by Cink and Lucas Glover—it would be surprising not to see these putters made available fairly soon. 

Here is a list of the clubs Stewart Cink used to win the 2009 British Open at Turnberry:

DRIVER: Nike SQ Sumo² Tour (9.5°) with UST ProForce AxivCore Tour Red 79 shaft
FAIRWAY WOODS:  Nike SQ 2 (15°) with UST ProForce AxivCore Tour Red 79 shaft
IRONS: Nike Pro Combo OS (2, 4), CCi Forged (5-PW) with True Temper Dynamic Gold X100 shafts
WEDGES:  Victory Red (52˚, 56˚, 60˚)
PUTTER: Nike prototype
BALL:  Nike One Tour D

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(Top photo: Robert Beck/SI; Putter:Jon Super/AP Photos)

April 24, 2009

TaylorMade Opens New Performance Lab Outside Boston

Posted at 6:09 PM by David Dusek

TMPL_4-c_logo TaylorMade Golf plans to open its sixth Performance Lab in the United States on April 27 at The International, a 36-hole resort and golf facility about 45 minutes outside Boston. TaylorMade's Performance Labs are the company's most high-end custom-fitting facilities.

They're also very high tech. Fitting technicians place 34 reflective markers on specific areas of a customer's body, as well as on the shaft and head of the club, and then capture all the movements of the swing using six high-speed cameras. After inputting that data into a computer, a three-dimensional swing video is created.

Advanced tools like these, once only available to the pros, allow instructors and club fitters to fully understand how the player's golf swing works. From there, the team can make instruction and equipment recommendations.

After going through this swing analysis, TaylorMade can build demo clubs on site. Finished, custom-made equipment can be shipped to your home in about 48 hours.

The other five locations in the United States are at the Four Seasons Resort in North San Diego, the Desert Springs Marriott in Palm Springs, the Hyatt Grand Cypress Resort in Orlando, Olympia Fields Country Club in Chicago and Reynolds Plantation in Greensboro, Ga. TaylorMade also has Performance Labs in South Africa, Spain and Dubai.

For more information, go to

March 24, 2009

New hybrid wins another convert

Posted at 10:19 AM by David Dusek

Todd_hamilton_royal_troon My first experience with a hybrid club didn't work out so well. I bought one in 2004 after Todd Hamilton famously used his all over Royal Troon to win the British Open. After he chipped from the fairway to within a few feet in his playoff with Ernie Els (right), hybrids were all the rage.

But the hybrid I bought to replace my 3-iron wound up being too iron-like. True, it was more forgiving than the 3-iron, but the head was small, and it just didn't instill a lot of confidence when I looked at it from the address position. After about three months, it was gone and the 3-iron was back.

But I recently decided it was time for me to give hybrids another try. After all, even Adam Scott, one of golf's best ball strikers, has yanked a long-iron in favor of a Titleist 909H hybrid. "It's just so easy," he told me recently. "I just feel that getting this hybrid into a par 5 is like chalk and cheese compared to a 2-iron."

I've never carried a 2-iron, but as a 10-handicapper I'm pretty good with my long irons. Still, after seeing GOLF Magazine's recent article about new hybrids and thinking about what Scott said, I figured it was time to give the Swiss Army Knife of golf clubs another try.

So this weekend, before my first round of the season, I once again pulled my 3-iron and dropped in a new 21° hybrid. The results were amazing, and my 3-iron has found a new home in the back of my closet.

Even though I played in a turtleneck, wool vest and wind shirt, my first tee shot with the hybrid flew higher and straighter than the 3-iron would have. From light rough on the next hole, the club muscled a shot effortlessly into the air, and I watched it land softly on the green.

I even used it to chip. The first time I tried, from the fairway, the 21° of loft got the ball into the air with backspin, and it stopped more quickly than I had anticipated. Later, I intentionally hit my hybrid chips a little thin, and the ball rolled beautifully.

Here are a few things to think about if you are in the market for a hybrid:

1. Do you sweep or dig? If you take small divots with your irons, or no divots at all, a fairway wood-style hybrid will probably match your sweeping swing well. If you have a steep angle of attack and take large divots, an iron-style hybrid might be better.

2. Pay attention to the shaft. My first hybrid had a steel shaft that was different from both my irons and my woods. The hybrid I tried this weekend had a graphite shaft that was very similar to the one in my 5-wood. Getting fitted for the right shaft is crucial.

3. Watch the gaps. Ideally, you want consistent gaps between your irons. If you remove an iron in favor of a hybrid, pay close attention to the gap between your highest-lofted fairway wood and the hybrid, as well as the hybrid and your longest iron. A hybrid with the same loft as a 3-iron will likely fly a little farther because the shaft will likely be a little longer. At the very least, get to a launch monitor and learn your precise distances with each club. If an awkward gap is created between your new hybrid and your longest iron, talk to a club fitter about the best solution to the problem.

Padraig Harrington's hybrid tips | Research and buy hybrids in our new Equipment Finder


(Photo by Al Tielemans/SI)

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