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Category: Endorsements

January 17, 2014

Ernie Els' New Adams Clubs For 2014

Posted at 1:53 PM by Kevin Cunningham

Ernie-els-adams-bag_300This offseason, four-time major champion and World Golf Hall of Fame member Ernie Els made a major equipment change, bolting longtime sponsor Callaway for Adams Golf. Els opens his season with the new clubs next week at the European Tour's Commercialbank Qatar Masters.

On Friday, Adams Golf posted a picture of Els' brand-new bag on their Facebook page (photo at right).

Here's a list of the new sticks The Big Easy will be swinging to start the year.


FAIRWAY WOODS: Adams Tight Lies Tour (14.5°, 16°)

HYBRIDS: Adams Idea Super 9031 (20°, 23°)

IRONS: Adams XTD Forged (5-PW)

WEDGES: Adams Puglielli (52°, 60°)

PUTTER: Yes! Sandy-12

(Photo: Adams Golf)

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January 13, 2014

Lydia Ko Signs Endorsement Deal With Callaway

Posted at 1:46 PM by Kevin Cunningham

Callaway announced today that it has signed 16-year-old LPGA phenom Lydia Ko to an endorsement deal. Ko will play all Callaway clubs with an Odyssey putter.

From Callaway's press release:

"Lydia is an exceptional talent and a great addition to our staff," said Nick Raffaele, VP, Sports Marketing, Callaway Golf. "Last year we had several Pros win after successfully transitioning into our products and we're excited to see what Lydia can accomplish on the LPGA with the world's best clubs, balls and putter in the bag."

"Lydia is digitally connected with golf enthusiasts across the world," said Harry Arnett, SVP, Marketing, Callaway Golf. "Her meaningful participation in the fast, interconnected network of golf makes her an exciting fit for our strategic objectives."

Ko is coming off an incredible year that saw her rise to No. 4 in the women's world rankings. By the time Ko announced she was turning pro in October of 2013, she had already racked up four professional wins. Her victory at the ALPG Tour's Women's NSW Open in January of 2012 at the age of 14 made her the youngest golfer to win any professional event. She became the youngest ever to win an LPGA event at the 2012 CN Canadian Women's Open, and successfully defended her title in 2013.

(Photo: Stephen Dunn/Getty Images)

CLICK HERE for Equipment news, photos, ClubTest reviews, custom clubs, more

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January 27, 2011

After the season of his life, Bubba's sticking with his sticks

Posted at 12:33 PM by David Dusek

Bubba-Watson-Ping-Equipment_450x600 La Jolla, Calif. — Lots of top players made significant equipment changes during the off-season. Graeme McDowell went from Callaway to Srixon, Camilo Villegas jumped from Cobra to TaylorMade and Tim Clark said good-bye to Srixon and hello to Titleist.

Bubba Watson, who won the Travelers Championship in Hartford, Conn., and made the United States Ryder Cup team, planned to switch his equipment over the winter, too. He never intended to leave the company, but after watching players like Hunter Mahan, Louis Oosthuizen and Arjun Atwal and with the Ping's new S56 irons, he figured he trade in his trusty S59 irons for the hit new model.

But a funny thing happened on the way to the fitter—Watson decided that coming off the season of his life, he just couldn't make the change.

When I talked to Watson on the putting green at Torrey Pines, he said, "The only reason to switch equipment is because you think it's better, it does something for you that, in your mind, you believe it's better. I tried them during the year, but I didn't want to mess with things during the year. I said that after the year's over, then I want to try them out."

But after returning from the Ryder Cup, instead of practicing with the new S56 irons, Watson kept the S59s in the bag.

"You know, the S56s are great clubs, probably better than my 59s, but I'm so confident with my S59s right now that I just don't see a reason right now to switch. If I played bad last year I might, but … "

Watson says that he's easy to fit and has never shied away from putting the newest Ping driver in his bag. "But with something like my irons," he said, "That's something that you've got to be focused on and truly love. So for me, it's just hard to switch out of irons and putters. A driver is just different because it's not one of your scoring clubs."

Here's a complete list of the clubs Bubba has in his bag at Torrey Pines:

DRIVER: Ping G15 (7.5°) with a Grafalloy Bi-Matrix shaft
 Ping G15 (17°) with a Project X 8A1 shaft
 Ping S59 (3-PW) with True Temper Dynamic Gold shafts
 Ping Tour-W (52°, 56°, 60°) with True Temper Dynamic Gold shafts
 Ping Redwood Anser
 Titleist Pro V1x

See-Try-Buy: Learn more about Ping clubs, and schedule your fitting with GolfTEC or Golfsmith

Related: Follow David Dusek on Twitter  Facebook

(Photo by David  Dusek)


January 14, 2011

David Duval signs endorsement deal with Scratch Golf

Posted at 10:30 AM by David Dusek

Scratch Golf Logo There was a time when David Duval, who shot 59 at the 1998 Bob Hope Chrysler Classic and won the 2001 British Open, was the No. 1 player in the world. Since then, Duval has only shown flashes of brilliance, most notably at the 2009 U.S. Open at Bethpage, where he tied for second with Phil Micklelson and Ricky Barnes.

Having split with Nike, Duval's long-time sponsor, the Jacksonville, Fla., native has now signed a deal with Scratch Golf to go with his other big new deal, Perky Jerky. A release by the company says Duval will use the company's clubs and have its logo on his bag and hat.

"David Duval is one of the best players of his generation and we are excited that he has decided to become a part of our company," said Ari Techner, president of Scratch Golf. "David has won championships all over the world and has an enormous following in the golf industry. We think he is a fantastic addition to our Tour staff."

Duval has 13 victories in his PGA TOUR career and is a past recipient of the Vardon Trophy and the Byron Nelson Award. In addition to his major championship, he has won THE PLAYERS, THE TOUR Championship and been a member of two Ryder Cup and three Presidents Cup teams.

"I am extremely excited to join the Scratch Golf family," said Duval. "I put their clubs in play last season and they really made a difference in my game. In addition to playing the clubs, I look forward to working with the team at Scratch to develop some new products and grow the brand in the coming years."

Duval is the second former world No. 1 to play Scratch products. Cristie Kerr, who ascended to the top ranking in the women's game in 2010, has been playing Scratch wedges since 2009.

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January 06, 2011

Tim Clark signs endorsement deal with Titleist

Posted at 4:02 PM by David Dusek

Tim Clark has ended his relationship with Srixon and signed an endorsement contract with Titleist. Below is a list of the clubs that the winner of the 2010 Players Championship will be using in Hawaii at the Hyundai Tournament of Champions at the Kapalua Resort.

Tim Clark Titleist

DRIVER: Titleist 910D3 (10.5°) with a Mitsubishi 'ahina 60X shaft
FAIRWAY WOODS: Titleist 910F (15°) with a Grafallow Prolite 35X; Callaway Big Bertha Steelhead Plus  (17°) with an Aldila RCH 36 shaft
HYBRID: TaylorMade Rescue Dual (19°) with a UST Mamiya Irod X shaft
IRONS: Titleist 710 CB (4-9) with Project X Rifle 6.0 shafts
WEDGES: Titleist Vokey Design 200 Series (48°, 54°, 60°) with True Temper Dynamic Gold shafts
PUTTER: Odyssey White Hot Two-Ball Long
BALL: Titleist Pro V1 

See-Try-Buy: Learn more about Titleist  clubs and schedule your fitting with GolfTEC or Golfsmith.

Related: Follow David Dusek on Twitter | Facebook 

(Photo by Sam Greenwood/Getty Images)

January 04, 2011

Kevin Streelman signs with Wilson Golf

Posted at 1:37 PM by David Dusek

   KevinStreelman_600 Wilson Golf sent me a release this morning that announced that Windy City native, Kevin Streelman, has signed an endorsement contract with the Chicago-based company.

“Wilson Golf is excited to welcome Kevin Streelman to the Wilson Golf team,” said Tim Clarke, general manager of Wilson Golf. “Kevin is truly entering the prime of his career and we are excited to be a part of that process. We couldn’t be more proud to have a native-Chicagoan representing our Chicago-based brand on the PGA TOUR.”

Streelman will play the Wilson Staff FG Tour irons and the Wilson Staff FG Tour wedges in all tournament play, as well as carry the distinctive red and white Wilson Staff bag and wear Wilson Staff headwear through the 2012 season.

“You can’t say enough about the history of Wilson Golf and what the company has meant to the game,” said Streelman. “I look forward to great success in the future while playing the Wilson Staff FG Tour irons and am proud to represent a company with such a great legacy.”

Streelman ranked 24th on TOUR with five top-ten finishes and finished 25th in the 2010 FedEx Cup standings. Notable PGA TOUR finishes include a T3 at The Barclays at Ridgewood Country Club where he shot a tournament-low 63, a T7 at the Arnold Palmer Invitational at Bay Hill and a T9 at the year-ending TOUR Championship at East Lake Country Club in Atlanta, Ga. His recent success in 2010 has qualified him for the upcoming 2011 Masters, 2011 U.S. Open and 2011 British Open.

See-Try-Buy: Learn more about Wilson clubs, and schedule your fitting with GolfTEC or Golfsmith.

Related: Follow David Dusek on Twitter | Facebook

(Photo by Fred Vuich/SI)

August 09, 2010

Cobra Golf suing TaylorMade-Adidas Golf and Camilo Villegas

Posted at 3:22 PM by David Dusek

HAVEN, Wis. — The legal wrangling over the recent announcement that Camilo Villegas plans to become a TaylorMade staff player and use Adidas footwear and accessories got more complicated on Monday. Cobra Golf is suing Villegas and TaylorMade to stop any additional announcements about the new relationship.

Acushnet, the parent company of Titleist and FootJoy, announced a similar suit again Villegas and TaylorMade on Thursday. (In March, Acushnet sold Cobra to Puma.) Both suits allege that TaylorMade interfered with the Colombian star's contracts with the companies. Villegas is currently under contract to use Cobra clubs, Titleist Pro V1 golf balls, and FootJoy shoes and gloves.

A copy of the media release issued by Cobra is below:

Carlsbad, California (August 9, 2010) — Cobra Golf Inc. announces that on August 5, 2010, the company filed a suit in the Supreme Court in the Commonwealth of Massachusetts against TaylorMade-adidas Golf (TMaG) and PGA Tour Player Camilo Villegas. The preliminary injunction filed by Cobra Golf seeks to enjoin TMaG and Villegas from any additional announcements concerning future partnerships between the two parties.

Villegas, who is ranked 25th in the world, is contracted to play with Cobra golf clubs and for exclusive use of name and likeness in golf club products.

The suit alleges that TMaG interfered with Villegas’ agreement with Cobra Golf by issuing a press release on August 3, 2010 stating that Villegas will join the TMaG Golf Tour Staff, approximately five months prior to the expiration of Villegas' agreement with Cobra Golf. The company will also seek damages in addition to its claim for a preliminary injunction.

"Camilo is under contract to Cobra Golf until the end of 2010 and we object to a competitor announcing its intentions to work with Camilo during his contract term with Cobra Golf," said Bob Philion, President of Cobra-PUMA Golf. "This lawsuit aims to prevent TMaG and Camilo from making any additional statements about the relationship between the parties."

PUMA AG, the parent company of Cobra Golf, is not involved in the legal case.

Related: Follow David Dusek on Twitter | Facebook

August 05, 2010

Acushnet suing TaylorMade-adidas Golf and Camilo Villegas

Posted at 4:28 PM by David Dusek

Acushnet has filed a lawsuit in the Superior Court of Massachusetts against TaylorMade-adidas Golf and Camilo Villegas.

Villegas, the 28-year-old Colombian star, had been playing Cobra golf clubs, wearing FootJoy shoes and playing the Titleist ProV1, but TaylorMade announced this week that Villegas was switching to its products. Acushnet claims in its suit that Villegas is still under contract with Acushnet, and that TaylorMade "intentionally interfered with Villegas’ current contract nearly five months before the end of its term." In March, Acushnet sold the Cobra brand to Puma.

The suit seeks a preliminary injunction that would prevent Villegas and TaylorMade from speaking about the new deal, as well as damages.

The complete release from Acushnet is below:

Fairhaven, MA (August 5, 2010) - Acushnet Company, the golf business of Fortune Brands, Inc. (NYSE: FO), and manufacturer of Titleist, the #1 ball in golf, and FootJoy, the #1 shoe and glove in golf, filed suit today in Superior Court in the Commonwealth of Massachusetts against TaylorMade-adidas Golf (TMaG) and professional golfer Camilo Villegas.  Acushnet Company is seeking a preliminary injunction against TMaG and Villegas regarding any future comments pertaining to a potential future relationship between them.  Villegas, ranked No. 25 in the Official World Golf Ranking, is exclusively under contract with Acushnet to play the company's Titleist Pro V1 golf ball, and wear FootJoy golf shoes and gloves, and is prominently featured in the advertising and promotion of those products.  The suit claims TMaG intentionally interfered with Villegas' current contract nearly five months before the end of its term.  Acushnet will seek damages in addition to injunctive relief.

In a press release distributed on August 3, TaylorMade's president and CEO announced that Villegas will join the TMaG tour staff beginning in 2011, and stated that more information will be revealed on September 9, 2010.  It further noted that Villegas will join "other members of the renowned TaylorMade Tour Staff," including Kenny Perry and Mike Weir, both of whom are under contract with Acushnet Company to play Titleist golf balls and wear Titleist or FootJoy golf gloves.

"It is unconscionable that this competitor would interfere with a player's contract by publicly announcing its intentions with that player during his contract term with another company," said Joe Nauman, Executive Vice President, Corporate and Legal, Acushnet Company.  "The timing of TMaG's press release was obviously calculated to harm Acushnet Company and diminish the value of Camilo's endorsements.  The behavior of TMaG and Camilo's agent is reprehensible, causing Acushnet Company irreparable and significant damage.  Camilo is under contract with Acushnet Company through the end of the year and we expect the agreement to be honored throughout the term.  We fully expect the Court to act quickly in granting the preliminary injunction and providing the other relief being sought."

August 03, 2010

Camilo Villegas signs deal with TaylorMade

Posted at 3:15 AM by David Dusek

Camilo-Villegas-TaylorMade-FW_600x450 copy Rumors that have been swirling on golf equipment message boards and chat sites can now be put to rest—Camilo Villegas is leaving Cobra Golf and has agreed to become a TaylorMade staff player starting in 2011.

Currently ranked No. 24 in the world, the Colombian has won three PGA Tour events in five years, the most-recent coming in March at the 2010 Honda Classic.

Plenty of equipment junkies noticed that Villegas used a TaylorMade Burner SuperFast 3-wood at the British Open. (Click the image for a better look.) That touched off speculation that Villegas was considering a major equipment change.

Villegas will use TaylorMade golf clubs, and as part of his agreement, he will carry them in a TaylorMade bag and use a TaylorMade ball next season too. He will also begin wearing Adidas golf shoes.

Here is a complete list of the clubs that Villegas used to win the Honda Classic:

DRIVER: Cobra S9-1 (10.5°) with a Matrix TP7 shaft
FAIRWAY WOODS: Cobra Speed LD (15.5°, 18°) with Grafalloy Prolite X shafts
HYBRID: Titleist 909H (24°) with True Temper Project X HC1 shaft
IRONS: Cobra Pro CB (5-PW) with Project X 7.0 shafts
WEDGES: Titleist Vokey Design Spin Milled (54°, 58°, 60°) Project X 7.0 shafts
PUTTER: Scotty Cameron for Titleist Circa 62 No. 6 prototype
BALL: Titleist Pro V1

See-Try-Buy: Learn more about TaylorMade clubs, and schedule your fitting with GolfTEC.

Related: Follow David Dusek on Twitter | Facebook

January 07, 2010

Geoff Ogilvy Switches from Cobra to Titleist

Posted at 10:48 AM by David Dusek

Geoff-Ogilvy-Titleist-Equipment_600x400 After winning the season-opening Mercedes Championship last year, and then winning another WGC-Accenture Match Play title, Geoff Ogilvy was a trendy pick to win the 2009 Masters.

If the 32-year-old Australian is going to have another hot start to his season, he will need to get the most from a lot of new equipment. Ogilvy has moved within the Acushnet family from Cobra to Titleist, and will now use that company's clubs, wear a Titleist hat and carry a Titleist bag.

Ogilvy has also changed footwear and apparel sponsors, switching from Puma to FootJoy.

"I was one of those guys who grew up with Titleist," Ogilvy said Wednesday evening during a phone conversation. "There's a lot of business involved, but this was a deal that I always hoped would work out. It's sort of like coming home."

Ogilvy played most of his junior golf using Titleist equipment, so he is used to the look of his new MB irons. He began tinkering with a new set of irons several months ago, when he realized that he would definitely be playing Titleist equipment in 2010.

"Titleist just made me a set of irons to the exact specification of the Cobras I had been playing [Pro MB]," he said. "And, because of the close relationship between Cobra and Titleist, they can get similar, if not the same people, to build my clubs. They came out exactly right."

On a few occasions last season Ogilvy chose to pull out his Cobra S9-1 5-wood and put in a Cobra Pro CB 2-iron. While Ogilvy admits that his 5-wood is valuable ("I'm having a harder and harder time taking it out of the bag"), on the occasions when he wants to go with a 2-iron, he'll use a Titleist Forged CB.

Getting fitted for a new set of irons was pretty easy, but putting a third new driver in his bag in less than a year was a bit more challenging.

"It's a record-setting change for me," he said. "I've usually played one kind of driver for a couple of years and skip the model before getting a new one."

At Kapalua last year Ogilvy put a Cobra S9-1 driver with an Aldila Voodoo shaft into play for the fist time and felt it was the best driver he ever played. Then, at the Barclays Championship in August, he began testing Cobra's adjustable ZL driver. That club, with an Aldila RIP shaft, found its way into his bag the next week at the Deutsche Bank Championship outside Boston.

This week Ogilvy will be playing a Titleist 909 D3 with an Aldila RIP shaft.

"I think drivers are getting better and better, and I think that I'm getting better at changing," he said. Ogilvy says that the Aldila RIP shaft has certainly helped the transition from one driver to the next because it seems to match his swing and needs almost perfectly.

For now, Ogilvy is sticking with his Cobra S9-1 fairway woods, Scotty Cameron Newport putter and Pro V1 balls, but he is testing some Titleist fairway woods now. The Aussie will be taking three to four weeks off before defending his title at the WGC-Accenture Match Play in late February because his wife, Julie, will be giving birth to the couple's third child. He expects the new fairway woods will debut after that break.

Like other pros on the PGA Tour, Ogilvy will be using wedges with smaller grooves that are less sharp this season. While he feels there will be some difference in the way the ball reacts on certain shots, Ogilvy does not feel the new groove rules will dramatically change the way the game is played.

"I don't think it's going to be any better or any worse, it's just going to be an adjustment," he said. "On certain firm-green golf courses you're going to have to be aware of where you will lay up to on a par five."

Partial wedge shots, which players could previously hit with lots of spin and stop on a dime, will now likely release and roll more on slick greens. At Augusta National, Ogilvy thinks the new grooves could actually help on certain shots.

"It has always been easy to spin the ball back off the green [and into the pond] if you laid up on the par-5 15th hole," he said. "That shot has always been very awkward, so I think there is a good element to not having as much spin on your wedges. It would be very desirable in that situation."

Related: Titleist | Cobra | Ogilvy | Follow David Dusek on Twitter

(Photo by Eric Risberg/AP Photos)

December 12, 2009

Tiger Woods's Indefinite Leave from Golf Supported by Sponsors

Posted at 12:19 PM by David Dusek

With Tiger Woods taking an indefinite leave from golf, companies that have endorsement deals with him will have to evaluate whether staying with Tiger is in their best interests.Nikegolf_logo_2

Gillette announced Saturday that it would "phase the world's most valuable athlete out of its advertisements while he takes time off to repair his personal life," according to the Associated Press.

Nike, Woods's biggest corporate partner, issued a statement Friday  night that said, "Tiger has been part of Nike for more than a decade. He is the best golfer in the world and one of the greatest athletes of our era. We look forward to his return to golf. He and his family have Nike's full support."

For Woods, it was yet another sign that Nike is going to stay by his side. The company had previously released three statements in support of Woods.

However, Tiger's image has been removed from the homepage of Accenture, a financial services company and another of Woods's main sponsors. Visitors to the site had previously been greeted with an image of Tiger standing in a desert behind a cactus. The caption read: "Opportunities are not always obvious." In its place are alternating images of speedskaters and a skier jumping from a cliff.

Tag-Heurer_600 On Friday, the Sydney Morning Herald reported that watchmaker Tag Heuer was removing signs featuring Woods from stores in Australia. But according to the article, Tag Heuer's Australia general manager said the move was unrelated to recent events. "We change out campaigns probably four or five times per annum," he said.

In New York, behind the cash register at Tourneau in the Time Warner Center, a large sign of Woods pensively staring over an expensive chronograph was still hanging on the wall.

CNBC's Darren Rovell reported that EA Sports, maker of the Tiger Woods PGA Tour 2010 video game, released a statement Friday saying, "At this time, the strategy for our Tiger Woods PGA TOUR business remains unchanged."

I was asked Friday night during a radio interview which of Woods's sponsors would be most likely to walk away. I don't think any will, but AT&T would seem the most likely candidate. The company, which doesn't use Woods in advertising (no signs and billboards to remove) or feature him on its Web site, is evaluating its relationship with Woods, according to the Associated Press. In exchange for having the company's logo on his bag, it's reported that AT&T makes a substantial donation to the Tiger Woods Foundation.

Even if AT&T and Woods were to part ways, the telecommunications company would still have significant ties to golf. The company is the title sponsor the PGA Tour's annual AT&T Pebble Beach National Pro-Am, as well as the AT&T National, which benefits the Tiger Woods Foundation.

Mark Steinberg, Tiger's agent, said in a statement: "Although there has been considerable inquiry about Tiger’s sponsorships, it would be both premature and inappropriate to comment on the status of specific business relationships. Suffice it to say, we have had thoughtful conversations and his sponsors have been open to a solution-oriented dialogue. Of course, each sponsor has unique considerations and ultimately the decisions they make we would fully understand and accept."

December 10, 2009

Video: Tiger Woods, His Brand, and His Endorsments

Posted at 10:56 AM by David Dusek

On Wednesday afternoon I had a chance to appear on CNBC to briefly discuss how Tiger Woods, the brand, and his endorsement deals will be affected by his current scandal. Here's a clip of the segment:

December 04, 2009

Lee Westwood Extends Endorsement Deal with Ping

Posted at 7:23 AM by David Dusek

England's Lee Westwood has been on a nice run lately. He won the Dubai World Championship two weeks ago, his second victory of the season, and clinched the European Tour's money title for the year. The win lifted him to No. 4 in the world rankings. Here in the United States, before the start of the Chevron World Challenge, Westwood signed a new contract to extend his endorsement deal with Ping Golf.The photo below shows Westwood (center) signing the documents while flanked on the left by his manager, Chubby Chandler, and Ping Golf's Chance Crosby on the right.

While the financial terms of the agreement were not disclosed, Westwood’s headwear will now prominently display the company's branding on the front and back and he'll continue to use a Ping bag.


In a statement released by Ping, Westwood said, "I've been with Ping since my junior golf days." He added, "Whether I'm in Europe, America or another part of the world, they look after my equipment needs on a daily basis. Their service is unmatched."

Westwood uses 14 Ping clubs and you can see a complete list of them here.

November 30, 2009

Tiger Woods Endorsements Are Safe After Car Crash

Posted at 5:38 PM by David Dusek

Shortly after the story broke on Friday afternoon that Tiger Woods was involved in a car accident, media outlets starting contacting me and asking how the situation might effect Tiger's endorsement deals.

The 2009 Sports Illustrated Fortunate 50 List reported that Tiger Woods' total earnings were down about $28 million last year, but for the sixth-consecutive time he topped the list by bringing home an estimated $99,737,626. To put that number in perspective, Phil Mickelson came in a distance second with and estimated $52,950,356, while LeBron James is is reported to have made $42,410,581.

As CNNMoney's David Goldman wrote in an excellent article Monday afternoon, Tiger's sponsors are standing by him, and will likely continue to do so. Here's why: Tiger has not been formally charged with anything. Tabloids and pundits are writing that Woods needs to address the rumors that are swirling around the Internet, but legally, Tiger is not required to speak to anyone.

With that in mind, why should companies like Nike, Accenture, AT&T, Tag Heuer, Gillette, and Gatorade even consider changing, or ending, their relationship with the man who is one of the most iconic figures in sports?

Sure, if the circumstances surrounding Woods's car cash change in the coming days or weeks, companies might reconsider their association with Tiger accordingly. But as Florida Highway Patrol Sgt. Kim Montes said in a statement, "Contrary to various media reports, the Florida Highway Patrol has not made any comments regarding the details of the ongoing crash investigation involving Tiger Woods as it relates to medical information, or any other aspect of this investigation."

So don't look for Fortune 500 companies to start changing their marketing plans simply because Tiger Woods is the target de jour of tabloids.

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