Ex-Cleveland CEO Greg Hopkins is thinking outside the box here.
Upon retiring from Cleveland Golf, Hopkins began his new company with the mission of providing customizable clubs to amateurs just like the pros.
Equipment is stored, assembled and shipped direct from UPS shipping hubs. Clubs are sold online only at hopkinsgolf.com.
The cast, carbon steel heads come in seven sole grinds with numerous cosmetic options so that players can personlize their clubs. For now, Hopkins Golf is only making their CJ-1 wedge.
Standard grind, $99; custom grinds, $129; custom grinds with custom cosmetics, $149.
(Photo: Michael Chini)