Always looking for a way to improve the game he loves (while improving his bottom line at the same time), 18-time major winner Jack Nicklaus announced Monday that he is entering the golf ball business.
To start, the new line will include three different golf balls that each correspond to the tee a player normally uses on the course -- the Nicklaus Black, Nicklaus Blue and Nicklaus White.
"The idea of creating three balls corresponds to the teeing areas golfers typically play," Nicklaus says. "The Nicklaus White ball is designed for the players who might typically play the forward or white tees. Nicklaus Blue is designed for players who would typically play the middle or blue tees. And, finally, Nicklaus Black is designed for the single-digit or better golfer who generally plays from the back tees."
The endeavor will also aid the Nicklaus Children's Health Care Foundation, with a percentage of all balls sold offline going to the foundation, which supports pediatric programs and hospitals nationwide.
"We all know that the game of golf can be challenging enough, so we are trying to simplify the decision-making process of selecting the right golf ball and at the same time provide consumers the highest-quality golf balls and at a price that encourages charitable support. By buying these balls, players will get the added benefit of supporting these wonderful charities that help children in need as well as the families that dearly love them."
Initially, the balls will be exclusively available at Nicklaus.com, where the Black balls will run you $32/dozen and the Blue and White balls cost $28 with an optional $20 donation to Nicklaus' foundation. Eventually, they will be sold at Nicklaus-designed courses throughout the United States for significantly higher prices that include an automatic donation.
(Photo: Courtesy of Nicklaus.com)