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Category: TaylorMade


April 17, 2014

TaylorMade SLDR Now Available in White

Posted at 2:39 PM by Michael Chwasky

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If you were a fan of some of TaylorMade's past white drivers but like the distance and technology provided by the SLDR, you're in luck. Avaialable for pre-order now, the SLDR ($399.99) white driver provides the same low and forward CG, sliding weight design, adjustable hosel (add or subtract loft by up to 1.5-degrees), and overall TaylorMade bling as the traditional SLDR but with a white paint job and black button-back alignment aid.

The white crown with black button-back delivers a remarkable appearance at address. Many golfers fell in love with white when it came out in 2011, and now we are delivering a limited edition white SLDR with low and forward CG for more distance when you loft up.

-Brian Bazzell, senior director of metalwood product creation, TaylorMade Golf

The SLDR white driver is available in 10°, 12°, 14°, and 16° models with Fujikura Speeder 57 lightweight shaft.

(Photo: Courtesy of TaylorMade)

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TaylorMade-adidas Names New President and CEO

Posted at 2:09 PM by Michael Chwasky

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The adidas Group has appointed TaylorMade-adidas Golf CEO Mark King as President of adidas Group North America as of June 1, 2014. The new position wil place King in command of all adidas and Reebok operations in North America. King will continue to oversee TaylorMade-adidas Golf in conjuction with adidas Group CEO Herbert Hainer and will also serve on an advisory board for the company. The new CEO of TaylorMade-adidas Golf will be Ben Sharpe, who is currently exectuve vice president of adidas Golf and Ashworth. 

“Mark King’s appointment underlines our clear commitment to the North American market-place”, says Herbert Hainer, CEO of the adidas Group. "Mark has a proven track record of success and leadership excellence. In turn, TaylorMade-adidas Golf is in best hands with Ben Sharpe who has been part of the successful TaylorMade leadership team since 2006. I am convinced that Ben will lead our golf business into the next era of growth.”

Since King became President of TaylorMade in 1999 the company's business has grown from $349 million to $1.7 billion in 2013. Ben Sharpe, the current executive vice president of adidas golf and ashworth was previously the company's managing director in Europe, where he doubled the size of the business during his six year stint in the position. 

“Ben’s business savvy, vision, charisma and competitive drive make him the right man to lead TaylorMade-adidas Golf into the future,” said King. “My role on the board will allow me to stay connected with the golf business while focusing my efforts on ensuring adidas Group reaches its full potential in North America.”

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April 08, 2014

TaylorMade Tour Preferred Wedges

Posted at 11:47 AM by Michael Chwasky

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The new Tour Preferred wedges from TaylorMade ($129) were designed by industry veteran Clay Long in combination with the company's extensive Tour staff. The result is two different sole grinds that will appeal to the full gamut of players: 

Classic Grind: Aimed at players who want a traditional design and shape. Available in 50, 52, 54, 56, 58, and 60-degree models with tour-proven bounce options. Features include slight progressive camber that increases with loft, ample heel relief, and Micro Texture face for enhnaced spin and control. 

ATV Grind: Based on the previous ATV design but with an improved, slightly narrower sole design. The new and improved shape provides less bounce on full shots and sand shots but maintains higher bounce performance on open-face shots. Available in 54, 56, 58, and 60-degree models, all with the same Micro Texture face as the Classic Grind. 

The Classic Grind will be available on 4/18 while the ATV Grind hits retail on 6/15.

(Photo: Michael Chini)

BUY TaylorMade Tour Preferred Wedges in our online store

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April 07, 2014

Justin Rose Tries TaylorMade SLDR Mini Driver at Augusta

Posted at 12:43 PM by Kevin Cunningham
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via @justinprose99 on Instagram

Justin Rose got to Augusta National early this year to prepare for the first major of 2014. The 2013 U.S. Open champion is looking for his second major title this week, and he'll try anything to improve his chances, including possibly putting the new TaylorMade SLDR Mini driver in his bag.

Rose instagrammed a photo collage of the club with the following caption: "Been working with the amazing NEW @taylormadegolf #Mini driver this week, may have the #SLDR and #Mini driver in the bag at Augusta. Will keep you posted during the week. #LoftUp."

The new TaylorMade club is 260cc as compared to the 460cc SLDR driver and the 150cc SLDR 3-wood, and comes with a 43.5" shaft. It is designed as a 3-wood replacement for the player that desires the distance of a driver but the accuracy of a 3-wood off the tee and was first spotted on the range at this year's WGC-Cadillac Championship.

You can learn more about the SLDR Mini in the video below:

The TaylorMade SLDR Mini driver can be pre-ordered here for $279.99.

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March 16, 2014

Winner's Bag: John Senden's Gear at the Valspar Championship

Posted at 8:33 PM by Michael Chwasky
Senden
Credit: Getty Images

 

DRIVER: TaylorMade SLDR 430 (12°) with Aldila Rogue 70 Tour X shaft

FAIRWAY WOOD: TaylorMade RBZ Tour (14.5°) with Aldila RIP Phenom 70X shaft

IRONS: TaylorMade Tour Preferred MB (2011 model) (3-PW) with Nippon Pro Modus 3 shafts

WEDGES: Cleveland 588 (54°, 58°)

PUTTER: TaylorMade Ghost Tour Monte Carlo

BALL: Titleist Pro V1

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March 14, 2014

First Look: TaylorMade Ghost Spider Si Putter

Posted at 5:16 PM by Michael Chwasky

 

Taylormade
Images courtesy of TaylorMade

 

The newest member of TaylorMade's Ghost Spider family, the Si ($199) is an extremely-forgiving high MOI mallet with a counterbalanced design. Features include a Surlyn face insert as well as a 380-gram clubhead and 130-gram, 15-inch long grip that combine to provide extreme stability through the stroke. The counterbalanced design with significantly more weight in the grip area of the club has already been validated on Tour numerous times, as Justin Rose won the 2013 US Open with Ghost Spider Blade. Other TaylorMade staffers like Lucas Glover, Rory Sabbatini, Fred Funk and Retief Goosen have already had the Ghost Spider Si in their bags this season. 

"The player excitement on Tour over counterbalanced putters drove the creation of the Ghost Spider Si,” said Tomo Bystedt, TaylorMade Golf’s Director of Product Creation for Irons, Putters and Wedges. “It's the perfect putter for players who want the benefits of a high MOI head and counterbalanced stroke stability in a clean, elegant design."

The Ghost Spider Si comes in 35- and 38-inch models and will be available starting Friday, March 14. 

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March 05, 2014

TaylorMade 'Mini' SLDR Seen at Doral

Posted at 3:47 PM by Michael Chwasky

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If you're a player who longs for a slightly smaller driver, or if your 3-wood is the best club in your bag, you might be interested in TaylorMade's new "mini" SLDR that's being shown to Tour players at Doral this week.

Though the folks at TM aren't saying much about the club yet it appears to be an alternate driving club, sort of like an old 2-wood. With an obviously smaller size than even the 430 SLDR driver (it looks to be 300cc or less) and a slightly shorter shaft, the new "mini" might work very well for players who need a bit more loft (the one on Tour is a 12-degree) and more controllable length. 

More info coming soon...

(Photo: Courtesy of TaylorMade)

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February 19, 2014

Watch Tour pro puppets in TaylorMade's new Speed Police commercials

Posted at 4:34 PM by Michael Chwasky

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With the new Speed Police campaign, TaylorMade is proving once again that there's no reason to be afraid to push the boundaries of product development or marketing and advertising. The "Speed Police" are marionette versions of TaylorMade players Dustin Johnson, Jason Day, Justin Rose, and Sergio Garcia, who bust players for using old out-of-date drivers and recommend replacing them with TaylorMade's new JetSpeed metalwoods. 

The unique campaign, created by LA-based agency Zambezi, is designed to remind golfers that the game is about having fun and hitting the ball long. According to Zambezi creative director Kevin Buth, he "Speed Police" series is simply an opportunity to stand out in a business that's a bit lacking in creativity. 

"Every major stick and ball sport is given license to push their storytelling to the brink of insanity, but people never expect the same kind of disruption from a golf brand’s advertising," Buth said in a written statement. "In a sport that desperately needs fresh air, TaylorMade definitely isn't afraid to push the status quo."

You can follow the Speed Police on Twitter (@TMSpeed Police) and look for the ads on TV, online and print publications. Check out some of the Speed Police videos below:

The Stakeout

Officer Dustin Johnson: A hard-hitting tough guy from the U.S. of A., he swings first and asks questions later.

Officer Jason Day: A passionate Aussie who’s in touch with nature. Even when he’s busting you, he’s hard not to like.

Officer Justin Rose: A quick-witted, level headed Brit who goes by the book and is a champion of charm.

Officer Sergio Garcia: A soft-spoken, seasoned tour veteran who hails from Spain. His passion for club justice is as deadly as his golf game.

February 03, 2014

First Look: TaylorMade Project (a) golf balls

Posted at 2:11 PM by Michael Chwasky

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The Project (a) golf ball from TaylorMade ($31.99/doz) is designed to address the specific needs of amateur players by providing more spin on mid- and short-irons and well as around the green.

The key to the enhanced spin and soft feel of the new model is the cast urethane Soft Tech cover, which is also used in the new TaylorMade Tour Preferred golf balls. Other features of the Project (a) include a REACT Core that increases ball speed and distance and TM's Spin Mantle, which is designed to provide consistent spin on all shots. 

“Having gathered data from many player types including Tour pros, it’s no secret that amateurs need help generating spin and stopping the ball on the green,” said Dean Snell, vice president of golf ball R&D. “Our tests indicate that amateurs miss the pin by an average of 35 yards on a 150 yard approach shot. Playing Project (a) gives amateur golfers a better chance at stopping the ball on the green, creating better scoring opportunities.”

(Photo: Courtesy of TaylorMade)

CLICK HERE for Equipment news, photos, ClubTest reviews, custom clubs, more

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January 30, 2014

First Look: TaylorMade Tour Preferred Golf Balls

Posted at 2:37 PM by Michael Chwasky

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TaylorMade continues to focus on Tour-caliber products with the introduction of the new Tour Preferred and Tour Preferred X golf balls ($45.99 per dozen). The difference between the two models is spin rates -- the Tour Preferred is designed to provide more spin in the mid-irons and long irons (as well as a slightly higher trajectory on shots into the green) while the Tour Preferred X provides a more penetrating flight on approach shots and slightly lower spin rates (similar spin and trajectory as the previous Lethal model). 

Both models feature a number of performance technologies, including a REACT Core for improved ball speed, LDP Aerodynamics (low-drag performance) for less distance loss on low-spin shots, and Soft Tech, which allows for TaylorMade's softest and most durable cover to date. The new cast urethane cover is aimed at providing better feel around the greens for improved short-game performance as well as a better resistance to shearing. 

“Golf ball innovation doesn’t just happen overnight. Rather, it is a series of ongoing conversation with our Tour players,” said Dean Snell, vice president of golf ball R&D. “These conversations have led to the introduction of breakthrough technologies including low drag aerodynamics for ultimate wind resistance, a five-layer construction for superior control throughout the club set and now our softest and most durable cover.”

The TaylorMade Tour Preferred and Tour Preferred X golf balls will be available March 1.

January 06, 2014

First Look: TaylorMade Tour Preferred irons

Posted at 3:54 PM by Michael Chwasky

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Photo: TaylorMade Tour Preferred MC iron (Credit: Michael Chini)

TaylorMade extended the company's iron line Monday with the introduction of three new models aimed at highly skilled players -- Tour Preferred MB ($1099), Tour Preferred MC ($999) and Tour Preferred CB ($899).

“We don’t believe you can call yourself a great iron company unless you create irons that great players want to play. Irons that meet a Tour pro’s requirements for look, feel, sound and workability,” said Sean Toulon, Executive Vice President. “That’s why these clubs bear the name Tour Preferred. The head has to look right from every angle. The leading edge and sole have to react a certain way with the turf. We’ve taken each of these things into careful account to make these irons especially appealing to better players.”

The Tour Preferred MB (muscleback), which was played by Dustin Johnson at the Hyundai Tournament of Champions, is a traditional forged iron with a compact shape, thin topline and very little offset. Minimal sole camber allows better players to hit a variety of shots from all types of lies. 

The Tour Preferred MC (muscle cavity) also features a traditional shape but incorporates a small cavity into the design to add a bit more forgiveness. In addition the 3- through 7-iron feature TaylorMade's Speed Pocket technology that creates higher ball speed on shots struck low on the face and more consistent distances across the entire clubface. The MC has a slightly longer blade length, thicker topline, and a bit wider sole than the MB. 

The Tour Preferred CB (cavity back) features a full cavity back design but still maintains a traditional shape and look. Unlike the MB and MC, the CB is built with Speed Pocket technology in the 3- through 7-irons that includes micro-slots to promote faster ball speed across the face for higher launching shots and more distance. The short irons in the set are more compact and have less offset while the rest of the set features slighly larger heads and progressive offset. 

All Tour Preferred models are available in 3-PW and come standard with KBS Tour steel shafts. 

CLICK HERE for Equipment news, photos, ClubTest reviews, custom clubs, more

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November 11, 2013

First Look: TaylorMade's JetSpeed Line of Woods

Posted at 4:04 PM by Michael Chwasky
TaylorMade JetSpeed
Credit: Chad Matthew Carlson

 

The new JetSpeed line of woods (driver, fairway woods, hybrids) from TaylorMade will replace the existing RBZ Stage 2 woods in December. The JetSpeed ($299) is the first driver to feature TaylorMade's Speed Pocket technology, which is aimed at reducing spin and increasing speed and distance on shots struck low on the clubface. In addition a low, forward CG location produces significantly faster ballspeeds than RBZ and RBZ Stage 2 drivers on shots struck 1/2" high or low on the face. A twelve-position loft sleeve allows for full adjustability while a 46" lightweight shaft (49g) further contributes to increased clubhead speed and overall distance.  

JetSpeed fairway woods ($229) also feature Speed Pocket technology to produce greater clubface flexibility and faster ballspeeds. Considered by TaylorMade reps to be "the longest, most playable fairway woods ever," JetSpeed fairways will be available in 15-, 17-, 19-, 21-, and 23-degree models but will not offer hosel adjustability.

JetSpeed hybrids ($199) feature many of the same design elements as the fairway woods and will be available in 16-, 19-, 22-, 25-, and 28-degree models. 

The entire JetSpeed line of woods is currently being put through the paces at Golf Magazine's ClubTest, so be sure to check out the results beginning in the March '14 issue.

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October 21, 2013

First Look: TaylorMade SLDR Rescue

Posted at 1:40 PM by Robert Sauerhaft

TaylorMade SLDR Rescue

TaylorMade's SLDR driver quickly established itself as the most-played driver on the PGA Tour. Now comes the complementary SLDR Rescue. A new “Speed Pocket” slot along the sole is more flexible and closer to the clubface than in the RocketBallz Stage 2 Tour Rescue for more consistent, faster ball speeds low on the face. Additional flexing also occurs around the perimeter of the slot. An adjustable hosel allows you to change loft by +/- 1.5 degrees (12 positions in all) from the stated loft. The club has a medium face depth and a compact look in the playing position. It comes in four lofts -- 17, 19, 21 and 24 degrees -- with a Fujikura Speeder 82H shaft. $219 each, $289 with a TP shaft. The SLDR Rescue (as well as SLDR fairway woods) will be at retail starting November 15.

(Photo: Michael Chini)

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September 30, 2013

First Look: TaylorMade Ghost Tour Putters

Posted at 4:29 PM by Mark Dee
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TaylorMade is supplementing the success of their High-MOI and counterbalanced putter lines by going back to basics with the updated (yet markedly traditional) Ghost Tour series.

The new collection—an overhaul of the original Ghosts, released in 2011—includes seven new putters (three blades and four mallets), all with TaylorMade’s familiar race-track ready names. Six of the putters are available now, with a seventh (the larger Corza mallet) set to join them in November.

The new Ghosts feature a little more flair than their all-white predecessors, with a mirrored-black sole and a contrasting black-and-white alignment aid arranged in parallel lines behind the ball.  The face also got an update: New Ghost Tours have an “8020 PureRoll” insert, made from 80% surlyn and 20% aluminum, which TaylorMade says provides a firmer, more consistent feel.

Ghost Tours are available in 33”, 34” and 35” and retail for $150 with a stainless steel shaft. For an extra $40, you can get that shaft in a matte black finish to help reduce glare.

Photo courtesy of TaylorMade

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September 10, 2013

First Look: TaylorMade SpeedBlade irons

Posted at 3:19 PM by Robert Sauerhaft

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Company officials say the SpeedBlade is longer, generates more consistent ball speeds and feels smoother than the RocketBladez iron it replaces. That’s heady stuff considering its predecessor has been the industry’s number-one selling model throughout 2013.

The 3- through 7-irons have a 1.5 mm clubface (the company’s thinnest iron face ever) plus an updated slot in the sole (called “Speed Pocket”) that’s longer, and wider in the heel and toe than in RocketBladez irons. The long (3-5) irons also have small holes near the slot to create additional face flex. The result is the highest COR (face rebound) of any TaylorMade irons to date. The “Speed Pocket” design produces higher launching shots than typical irons, while the updated "Inverted Cone" face pattern and deep undercut channel further enlarge the sweetspot for more consistent ball speeds on off-center hits. The sweetspot, in fact, extends lower on the clubface, which boosts performance on shots struck below the center of the face. The sticks will be at retail starting October 4th. Set of eight: $799, steel; $899, graphite.

*TaylorMade is not claiming that SpeedBlade irons are longer than RocketBladez irons, only that the new irons produce more consistent ball speeds.

RELATED: More TaylorMade equipment news, reviews on Golf.com

CLICK HERE for Equipment news, photos, ClubTest reviews, custom clubs, more

(Photo: Manfred Koh)




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