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Category: TaylorMade

March 16, 2014

Winner's Bag: John Senden's Gear at the Valspar Championship

Posted at 8:33 PM by Michael Chwasky
Credit: Getty Images


DRIVER: TaylorMade SLDR 430 (12°) with Aldila Rogue 70 Tour X shaft

FAIRWAY WOOD: TaylorMade RBZ Tour (14.5°) with Aldila RIP Phenom 70X shaft

IRONS: TaylorMade Tour Preferred MB (2011 model) (3-PW) with Nippon Pro Modus 3 shafts

WEDGES: Cleveland 588 (54°, 58°)

PUTTER: TaylorMade Ghost Tour Monte Carlo

BALL: Titleist Pro V1

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March 14, 2014

First Look: TaylorMade Ghost Spider Si Putter

Posted at 5:16 PM by Michael Chwasky


Images courtesy of TaylorMade


The newest member of TaylorMade's Ghost Spider family, the Si ($199) is an extremely-forgiving high MOI mallet with a counterbalanced design. Features include a Surlyn face insert as well as a 380-gram clubhead and 130-gram, 15-inch long grip that combine to provide extreme stability through the stroke. The counterbalanced design with significantly more weight in the grip area of the club has already been validated on Tour numerous times, as Justin Rose won the 2013 US Open with Ghost Spider Blade. Other TaylorMade staffers like Lucas Glover, Rory Sabbatini, Fred Funk and Retief Goosen have already had the Ghost Spider Si in their bags this season. 

"The player excitement on Tour over counterbalanced putters drove the creation of the Ghost Spider Si,” said Tomo Bystedt, TaylorMade Golf’s Director of Product Creation for Irons, Putters and Wedges. “It's the perfect putter for players who want the benefits of a high MOI head and counterbalanced stroke stability in a clean, elegant design."

The Ghost Spider Si comes in 35- and 38-inch models and will be available starting Friday, March 14. 

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March 05, 2014

TaylorMade 'Mini' SLDR Seen at Doral

Posted at 3:47 PM by Michael Chwasky


If you're a player who longs for a slightly smaller driver, or if your 3-wood is the best club in your bag, you might be interested in TaylorMade's new "mini" SLDR that's being shown to Tour players at Doral this week.

Though the folks at TM aren't saying much about the club yet it appears to be an alternate driving club, sort of like an old 2-wood. With an obviously smaller size than even the 430 SLDR driver (it looks to be 300cc or less) and a slightly shorter shaft, the new "mini" might work very well for players who need a bit more loft (the one on Tour is a 12-degree) and more controllable length. 

More info coming soon...

(Photo: Courtesy of TaylorMade)

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February 19, 2014

Watch Tour pro puppets in TaylorMade's new Speed Police commercials

Posted at 4:34 PM by Michael Chwasky


With the new Speed Police campaign, TaylorMade is proving once again that there's no reason to be afraid to push the boundaries of product development or marketing and advertising. The "Speed Police" are marionette versions of TaylorMade players Dustin Johnson, Jason Day, Justin Rose, and Sergio Garcia, who bust players for using old out-of-date drivers and recommend replacing them with TaylorMade's new JetSpeed metalwoods. 

The unique campaign, created by LA-based agency Zambezi, is designed to remind golfers that the game is about having fun and hitting the ball long. According to Zambezi creative director Kevin Buth, he "Speed Police" series is simply an opportunity to stand out in a business that's a bit lacking in creativity. 

"Every major stick and ball sport is given license to push their storytelling to the brink of insanity, but people never expect the same kind of disruption from a golf brand’s advertising," Buth said in a written statement. "In a sport that desperately needs fresh air, TaylorMade definitely isn't afraid to push the status quo."

You can follow the Speed Police on Twitter (@TMSpeed Police) and look for the ads on TV, online and print publications. Check out some of the Speed Police videos below:

The Stakeout

Officer Dustin Johnson: A hard-hitting tough guy from the U.S. of A., he swings first and asks questions later.

Officer Jason Day: A passionate Aussie who’s in touch with nature. Even when he’s busting you, he’s hard not to like.

Officer Justin Rose: A quick-witted, level headed Brit who goes by the book and is a champion of charm.

Officer Sergio Garcia: A soft-spoken, seasoned tour veteran who hails from Spain. His passion for club justice is as deadly as his golf game.

February 03, 2014

First Look: TaylorMade Project (a) golf balls

Posted at 2:11 PM by Michael Chwasky

The Project (a) golf ball from TaylorMade ($31.99/doz) is designed to address the specific needs of amateur players by providing more spin on mid- and short-irons and well as around the green.

The key to the enhanced spin and soft feel of the new model is the cast urethane Soft Tech cover, which is also used in the new TaylorMade Tour Preferred golf balls. Other features of the Project (a) include a REACT Core that increases ball speed and distance and TM's Spin Mantle, which is designed to provide consistent spin on all shots. 

“Having gathered data from many player types including Tour pros, it’s no secret that amateurs need help generating spin and stopping the ball on the green,” said Dean Snell, vice president of golf ball R&D. “Our tests indicate that amateurs miss the pin by an average of 35 yards on a 150 yard approach shot. Playing Project (a) gives amateur golfers a better chance at stopping the ball on the green, creating better scoring opportunities.”

(Photo: Courtesy of TaylorMade)

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January 30, 2014

First Look: TaylorMade Tour Preferred Golf Balls

Posted at 2:37 PM by Michael Chwasky


TaylorMade continues to focus on Tour-caliber products with the introduction of the new Tour Preferred and Tour Preferred X golf balls ($45.99 per dozen). The difference between the two models is spin rates -- the Tour Preferred is designed to provide more spin in the mid-irons and long irons (as well as a slightly higher trajectory on shots into the green) while the Tour Preferred X provides a more penetrating flight on approach shots and slightly lower spin rates (similar spin and trajectory as the previous Lethal model). 

Both models feature a number of performance technologies, including a REACT Core for improved ball speed, LDP Aerodynamics (low-drag performance) for less distance loss on low-spin shots, and Soft Tech, which allows for TaylorMade's softest and most durable cover to date. The new cast urethane cover is aimed at providing better feel around the greens for improved short-game performance as well as a better resistance to shearing. 

“Golf ball innovation doesn’t just happen overnight. Rather, it is a series of ongoing conversation with our Tour players,” said Dean Snell, vice president of golf ball R&D. “These conversations have led to the introduction of breakthrough technologies including low drag aerodynamics for ultimate wind resistance, a five-layer construction for superior control throughout the club set and now our softest and most durable cover.”

The TaylorMade Tour Preferred and Tour Preferred X golf balls will be available March 1.

January 06, 2014

First Look: TaylorMade Tour Preferred irons

Posted at 3:54 PM by Michael Chwasky


Photo: TaylorMade Tour Preferred MC iron (Credit: Michael Chini)

TaylorMade extended the company's iron line Monday with the introduction of three new models aimed at highly skilled players -- Tour Preferred MB ($1099), Tour Preferred MC ($999) and Tour Preferred CB ($899).

“We don’t believe you can call yourself a great iron company unless you create irons that great players want to play. Irons that meet a Tour pro’s requirements for look, feel, sound and workability,” said Sean Toulon, Executive Vice President. “That’s why these clubs bear the name Tour Preferred. The head has to look right from every angle. The leading edge and sole have to react a certain way with the turf. We’ve taken each of these things into careful account to make these irons especially appealing to better players.”

The Tour Preferred MB (muscleback), which was played by Dustin Johnson at the Hyundai Tournament of Champions, is a traditional forged iron with a compact shape, thin topline and very little offset. Minimal sole camber allows better players to hit a variety of shots from all types of lies. 

The Tour Preferred MC (muscle cavity) also features a traditional shape but incorporates a small cavity into the design to add a bit more forgiveness. In addition the 3- through 7-iron feature TaylorMade's Speed Pocket technology that creates higher ball speed on shots struck low on the face and more consistent distances across the entire clubface. The MC has a slightly longer blade length, thicker topline, and a bit wider sole than the MB. 

The Tour Preferred CB (cavity back) features a full cavity back design but still maintains a traditional shape and look. Unlike the MB and MC, the CB is built with Speed Pocket technology in the 3- through 7-irons that includes micro-slots to promote faster ball speed across the face for higher launching shots and more distance. The short irons in the set are more compact and have less offset while the rest of the set features slighly larger heads and progressive offset. 

All Tour Preferred models are available in 3-PW and come standard with KBS Tour steel shafts. 

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November 11, 2013

First Look: TaylorMade's JetSpeed Line of Woods

Posted at 4:04 PM by Michael Chwasky
TaylorMade JetSpeed
Credit: Chad Matthew Carlson


The new JetSpeed line of woods (driver, fairway woods, hybrids) from TaylorMade will replace the existing RBZ Stage 2 woods in December. The JetSpeed ($299) is the first driver to feature TaylorMade's Speed Pocket technology, which is aimed at reducing spin and increasing speed and distance on shots struck low on the clubface. In addition a low, forward CG location produces significantly faster ballspeeds than RBZ and RBZ Stage 2 drivers on shots struck 1/2" high or low on the face. A twelve-position loft sleeve allows for full adjustability while a 46" lightweight shaft (49g) further contributes to increased clubhead speed and overall distance.  

JetSpeed fairway woods ($229) also feature Speed Pocket technology to produce greater clubface flexibility and faster ballspeeds. Considered by TaylorMade reps to be "the longest, most playable fairway woods ever," JetSpeed fairways will be available in 15-, 17-, 19-, 21-, and 23-degree models but will not offer hosel adjustability.

JetSpeed hybrids ($199) feature many of the same design elements as the fairway woods and will be available in 16-, 19-, 22-, 25-, and 28-degree models. 

The entire JetSpeed line of woods is currently being put through the paces at Golf Magazine's ClubTest, so be sure to check out the results beginning in the March '14 issue.

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October 21, 2013

First Look: TaylorMade SLDR Rescue

Posted at 1:40 PM by Robert Sauerhaft

TaylorMade SLDR Rescue

TaylorMade's SLDR driver quickly established itself as the most-played driver on the PGA Tour. Now comes the complementary SLDR Rescue. A new “Speed Pocket” slot along the sole is more flexible and closer to the clubface than in the RocketBallz Stage 2 Tour Rescue for more consistent, faster ball speeds low on the face. Additional flexing also occurs around the perimeter of the slot. An adjustable hosel allows you to change loft by +/- 1.5 degrees (12 positions in all) from the stated loft. The club has a medium face depth and a compact look in the playing position. It comes in four lofts -- 17, 19, 21 and 24 degrees -- with a Fujikura Speeder 82H shaft. $219 each, $289 with a TP shaft. The SLDR Rescue (as well as SLDR fairway woods) will be at retail starting November 15.

(Photo: Michael Chini)

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September 30, 2013

First Look: TaylorMade Ghost Tour Putters

Posted at 4:29 PM by Mark Dee

TaylorMade is supplementing the success of their High-MOI and counterbalanced putter lines by going back to basics with the updated (yet markedly traditional) Ghost Tour series.

The new collection—an overhaul of the original Ghosts, released in 2011—includes seven new putters (three blades and four mallets), all with TaylorMade’s familiar race-track ready names. Six of the putters are available now, with a seventh (the larger Corza mallet) set to join them in November.

The new Ghosts feature a little more flair than their all-white predecessors, with a mirrored-black sole and a contrasting black-and-white alignment aid arranged in parallel lines behind the ball.  The face also got an update: New Ghost Tours have an “8020 PureRoll” insert, made from 80% surlyn and 20% aluminum, which TaylorMade says provides a firmer, more consistent feel.

Ghost Tours are available in 33”, 34” and 35” and retail for $150 with a stainless steel shaft. For an extra $40, you can get that shaft in a matte black finish to help reduce glare.

Photo courtesy of TaylorMade

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September 10, 2013

First Look: TaylorMade SpeedBlade irons

Posted at 3:19 PM by Robert Sauerhaft

Company officials say the SpeedBlade is longer, generates more consistent ball speeds and feels smoother than the RocketBladez iron it replaces. That’s heady stuff considering its predecessor has been the industry’s number-one selling model throughout 2013.

The 3- through 7-irons have a 1.5 mm clubface (the company’s thinnest iron face ever) plus an updated slot in the sole (called “Speed Pocket”) that’s longer, and wider in the heel and toe than in RocketBladez irons. The long (3-5) irons also have small holes near the slot to create additional face flex. The result is the highest COR (face rebound) of any TaylorMade irons to date. The “Speed Pocket” design produces higher launching shots than typical irons, while the updated "Inverted Cone" face pattern and deep undercut channel further enlarge the sweetspot for more consistent ball speeds on off-center hits. The sweetspot, in fact, extends lower on the clubface, which boosts performance on shots struck below the center of the face. The sticks will be at retail starting October 4th. Set of eight: $799, steel; $899, graphite.

*TaylorMade is not claiming that SpeedBlade irons are longer than RocketBladez irons, only that the new irons produce more consistent ball speeds.

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(Photo: Manfred Koh)

July 29, 2013

TaylorMade SLDR driver hits retail stores August 9

Posted at 9:50 AM by Robert Sauerhaft

TaylorMade's prototype SLDR driver has been in play on Tour since the John Deere Classic in mid-July. Now, it's official: The adjustable SLDR will be at retail starting August 9. Can't wait? The company will host a live chat today (Monday, July 29 at 11 a.m. EST) with the club's designers on

TaylorMade’s testing reveals that wood heads with a low, forward center of gravity (CG) produce faster ball speeds, less backspin and a lower dynamic loft than woods with a low, rearward CG. It follows that the SLDR driver is engineered to maximize distance with a low, forward CG. The sleek movable weight device (in blue)—along the sole and close to the face—offers 20 grams of movable mass (R1 has 9 grams). This means 30 yards of “draw/fade” shot shape capability compared with 20 yards in R1.

The SLDR comes in 8°, 9.5°, 10.5° or 12° lofts. Each head has 12 loft settings so you can add or subtract as much as 1.5° to modify launch angle and spin. Darren Clarke, Ken Duke, Lucas Glover, Dustin Johnson, Martin Kaymer, Ryan Moore, Boo Weekley, Y.E. Yang are among the pros to play the SLDR in competition. $400 with Fujikura Speeder 57 shaft; $500 with Fujikura Speeder TS 6.3 shaft.

(Photos: Courtesy of TaylorMade)

July 08, 2013

PHOTO: TaylorMade prototype SLDR driver

Posted at 1:14 PM by Robert Sauerhaft


The USGA updates its list of conforming driver heads each Monday morning. Today, a prototype TaylorMade driver dubbed the SLDR appeared on the list.

The photo here (courtesy of the USGA) clearly shows a moveable weight mechanism along the sole. This design reminds me of the technology used in Mizuno’s MP-630 Fast Track driver from 2010. A big difference is that the slider -- used to tweak shot shape -- was rearward in the Mizuno model whereas it runs the length of the sole, and closer to the face, in the SLDR. Relatedly, it appears that the device replaces TaylorMade’s iconic removable heel-toe weights.

Dave Cordero, Communications Manager at TaylorMade Golf, confirms that company reps will have prototype SLDR drivers at this week’s John Deere Classic (PGA Tour) and the Aberdeen Asset Management Scottish Open (European Tour). More to come.

(Photo: Courtesy of

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July 04, 2013

Special Edition: Justin Rose TaylorMade Spider Blade putter

Posted at 2:47 PM by Michael Chwasky

In celebration of Justin Rose's impressive U.S. Open win at Merion last month, TaylorMade is offering a limited run (99 in all) of exact replicas of his Spider Blade putter ($299.99). Every replica is made to Rose's exact specs (37 5/8" in length) and fitted with a black Ghost Tour shaft and counterbalanced grip that is normally only available to members of TaylorMade's Tour staff. The clubhead of each putter is numbered (1 through 99) and stamped with Rose's "JR," logo. 

The Spider Blade features a 260g steel body and 3.5g surlyn face insert for enhanced feel at impact. A 3g polycarbonate sole plate and 82g tungsten weight screws in the heel and toe areas of the clubhead increase MOI and stability on off center hits. A 130g grip, which is about twice as heavy as a standard grip, creates counterbalancing which further increases MOI and provides an even greater amount of stability throughout the stroke. 

(Photo: Courtesy TaylorMade)

June 23, 2013

Winner's Bag: Ken Duke's equipment at the Travelers Championship

Posted at 7:03 PM by Robert Sauerhaft

Duke_300DRIVER: TaylorMade RBZ Stage 2 (9.5°) with Aldila Tour Series TX shaft

FAIRWAY WOOD: TaylorMade RBZ Stage 2 (14.5°) with Aldila Tour Series shaft

HYBRID: TaylorMade RBZ Stage 2 (18.5°) with Aldila Tour Series shaft

IRONS: TaylorMade Tour Preferred MC (3-PW) with Aldila graphite shafts

WEDGES: Akira prototype US-Tour Issue (52°, 58°)

PUTTER: Scotty Cameron by Titleist Newport 2

BALL: Titleist Pro V1 (2013)

Photos: Getty Images

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