shop blog

Category: Titleist

October 29, 2013

Watch what a driver does to a golf ball at 22,000 frames per second

Posted at 5:00 PM by Kevin Cunningham

Have you ever wondered what happens to your golf ball when it meets your driver on the tee? Well, now you can see for yourself.

Titleist's golf ball R&D team recently took advantage of high-speed camera technology and recorded their prototype golf balls at the moment of impact -- and the results are stunning. Watch what happens in super slow motion below.

August 25, 2013

Winner's Bag: Adam Scott's equipment at The Barclays

Posted at 7:49 PM by Robert Sauerhaft


DRIVER: Titleist 913D3 (9.5°) with Graphite Design Tour AD DI-8 shaft

FAIRWAY WOOD: Titleist 910Fd (15°) with Fujikura Rombax Pro 95 shaft

IRONS: Titleist 712U (2) and Titleist MB (3-9) with KBS Tour steel shafts

WEDGES: Titleist Vokey Design SM4 (48°), Vokey Design Spin Milled (54°) and Vokey Design TVD K-grind (60°) with KBS Tour shafts

PUTTER: Scotty Cameron by Titleist Futura X long

BALL: Titleist Pro V1 (2013)

(Photo: Carlos M. Saavedra / Sports Illustrated)

July 15, 2013

Winner's Bag: Jordan Spieth's equipment at the John Deere Classic

Posted at 10:54 AM by Michael Chwasky


DRIVER: Titleist 910D2 (8.5°) with Mitsubishi Diamana Blue 63 X shaft

FAIRWAY WOOD: TaylorMade RBZ Stage 2 Tour (14.5°) with Mitsubishi shaft

HYBRID: Titleist 913 Hd (18°) with Graphite Design Tour AD DI 95 X shaft

IRONS: Titleist AP2 protoype (4-9) with True Temper PX 6.0 shafts

WEDGES: Titleist Vokey Design SM4 (46°, 52°, 56°, 60°) with True Temper PX 6.0 shafts

PUTTER: Scotty Cameron by Titleist 009 

BALL: Titleist Pro V1x

(Photo: Michael Cohen/Getty Images)

July 01, 2013

First Look: Scotty Cameron by Titleist Futura X putter

Posted at 12:55 PM by Robert Sauerhaft

Scotty Cameron brings back the big mallet a decade after the original Futura. It may look familiar -- Adam Scott flexed a prototype version en route to winning his green jacket at Augusta in April.

This "force-balanced," high-MOI offering is milled from 6061-aluminum and features a T-shaped alignment bar through the center of the club. Two fixed 20-gram rear weights move the center of gravity farther back for more stability through the stroke, while a pair of heel-toe plugs near the face (10 grams each in 35"; 15 grams each in 34"; 20 grams each in 33") enhance the club's perimeter weighting.

Available in 33", 34", 35" starting on August 1, 2013. Mid (38" to 46") and Long (44" to 52") putters can be custom ordered. $375.

(Photo: Brian Henn)


RELATED: Titleist news, reviews, club photos

CLICK HERE for Equipment news, photos, ClubTest reviews, custom clubs, more

June 26, 2013

Titleist 714 series prototype irons debut at AT&T National

Posted at 4:43 PM by Robert Sauerhaft

Titleist’s current stable of irons—MB, CB, AP1 and AP2 (712 series)—has enjoyed a strong two-year run on Tour and in the marketplace. However, two years is a long life cycle by today’s standards so you should expect the next-generation MB, CB, AP1 and AP2 (714 series) at retail in mid-November. As part of the company’s “performance validation process,” Titleist brass took prototype 714 irons to the PGA Tour this week at the AT&T National in Bethesda, MD.  

Titleist (like other club companies) typically doesn’t share every minute design enhancement so far ahead of launch. But here’s what we do know: Players love the look and feel of the current MB and CB. The new irons will be quite similar visually to the 712 series with an emphasis placed on a refined sole design that makes it easier to get the club in and out of the turf.

Multi-material AP1 and AP2 irons (712 series) are well balanced in terms of workability, forgiveness and feel. In short, the clubs look small and play big. The company’s already proven it knows how to boost inertia in a clubhead without increasing blade length and to produce a muscleback feel in a cavity back. Unquestionably, the fourth-generation AP1 and AP2 (714 series) will possess even more forgiveness while maintaining the combination of workability and feel that these "Advanced Performance" sticks are known for.

 Check back for more updates.

(Photo: Courtesy of

June 04, 2013

A Major milestone for Titleist at this year's U.S. Open

Posted at 2:38 PM by Robert Sauerhaft


2013 Titleist Pro V1 (left) and Pro V1x; Credit: Schecter Lee

Like death and taxes, Titleist's ball dominance at the U.S. Open is a virtual foregone conclusion.

The company's been the most-played brand of golf ball in 64 consecutive U.S. Opens. At Merion, the streak will stretch to 65. Titleist plans to celebrate this feat with a special ad depicting 65 Pro V1 balls, numbered 1 through 65.

Whether or not you've played in a U.S. Open, the new Pro V1 and Pro V1x balls can be custom ordered with a favorite double-digit number of 00 or 10 to 99. Minimum purchase is one dozen balls.

RELATED VIDEO: Titleist's Bill Morgan talks about improvements to new Pro V1, Pro V1x balls

RELATED: Titleist news, reviews, club photos

CLICK HERE for Equipment news, photos, ClubTest reviews, custom clubs, more

May 28, 2013

Titleist Vokey 'WedgeWorks' Hand-Ground Wedges

Posted at 11:28 AM by Mark Dee

You know what they say: If you can't bring the hacker to the tour van, bring the tour van to the hacker.

True, they don't say that often. Maybe never. But now, Titleist is giving you a taste of the Tour with WedgeWork's Hand Ground wedges from its Vokey Tour Department.

Starting June 19th, Vokey is offering the full Tour treatment to Average Joes. What does that mean, exactly? Well, mostly that they'll be crazy customizable, and that they won't come cheap.

First, we'll walk you through the cool stuff. You start with either a 58- or 60-degree wedge in Vokey's previously-Tour-only "Raw" finish. That club then goes to one of Vokey's team of wedgemakers in Carlsbad, Calif. They'll be taking your order.

Next, you select from four of Vokey's sole grinds: The M, a standard, medium-bounce club with heavy heel and toe relief; the E, a limited-edition, full bounce sole option designed for soft turf; the V, another custom grind that's a narrower-soled, higher-bounce version of the standard M; and the T, a narrow-soled grind with a wide trailing edge common in Vokey's super-high-lofted wedges. Got that? Know what fits you best? Good. Onto step two.

Now, you're going to choose the additional grinds you want applied. This is where it starts to feel pretty Tour-y. You can go shape it into a square-toed look, straighten the leading edge, pre-wear the leading edge, bevel the topline, add additional heel-relief (on E-grinds only), or add a Pro-Groove, a channel hand-ground into the sole, which Vokey says allows players to better "activate the bounce on short pitches." At this point, you might as well go ahead and specify your preferred shaft, length, loft, lie and swingweight.That should cover the brass-tacks stuff.

Still with us? Good. Because now it gets sassy. Vokey will let you pick from five toe stampings ("Prototype 2013," "Hand Ground," "Special Grind," "Spin Milled" or "BVHG"). You can get an additional custom stamp, too, up to eight letters/numbers using 12 available colors in one of four available styles. Just for good measure, pick your favorite Vokey shaft band, grip and ferrule. Finally, your hand-grinder will stamp his initials on the hosel. (BV means it was done by Voke himself. Good luck getting strokes with that in the bag.) Voila! There you have it, your custom wedge.

Orders for WedgeWorks Hand Ground wedges can be submitted to the Vokey Tour Department through beginning June 19.

It'll cost you $350 per stick, and expect 2-3 weeks turnaround time. But, hey, its easier than getting on Tour.

CLICK HERE for Equipment news, photos, ClubTest reviews, custom clubs, more

(Photos: Courtesy of Titleist)

May 15, 2013

Titleist's 712U replaces hard-to-hit long irons

Posted at 3:29 PM by Robert Sauerhaft

The forged carbon steel 712U is a souped-up utility iron for players who prefer flat-face long irons over hybrids. Already in the bag of a major winner this year (see Masters: Adam Scott), the hollow-headed 712U has a deeper center of gravity and higher MOI than conventional long irons for added stability and control, while a 455 stainless-steel face insert delivers higher ball speeds. The club generates longer, higher shots than long-iron counterparts while being easy to manipulate. Starting May 15, the custom-order-only 712U comes in a two-iron (18°), three-iron (21°) or four-iron (24°). $209, steel; $229, graphite.

RELATED: More Titleist clubs, news, photos

January 20, 2013

Winner's Bag: Brian Gay at the Humana Challenge

Posted at 11:37 PM by David Dusek


DRIVER: TaylorMade R1 (9°) with an Oban Kiyoshi shaft
FAIRWAY WOOD: Adams Speedline Super LS (13°) with an Oban Kiyoshi shaft
HYBRIDS: TaylorMade Rocketballz Tour (16.5°) Rescue TP (19°) with Aldila NV shafts
IRONS: TaylorMade RocketBladez (4), Mizuno MP-60 (5-8); Mizuno MP-32 (9, PW) with Project X 6.0 shafts
WEDGES: Titleist Vokey Design Spin Milled (56°, 60°) with True Temper DG Spinner shafts
PUTTER: Bettinardi BB8 TOUR prototype
BALL: Titleist Pro V1x 

See-Try-Buy: Learn more about Adams, Mizuno, TaylorMade and Titleist clubs, and schedule your fitting with GolfTEC or Golfsmith.

Related: Follow David Dusek on Twitter | Facebook | Google

(Photo by Jeff Gross/Getty Images)


January 15, 2013

My Bag: Mark Wilson at the Humana Challenge

Posted at 3:58 PM by David Dusek

"I can launch this driver a little bit better, hit it a litle bit longer and get a little more ball speed with the dame accuracy." -- Mark Wilson, defending champion at the Humana Challenge


DRIVER: Ping Anser (8.5°) with a Grafolloy Tour X shaft
FAIRWAY WOOD: Cleveland HiBore XLS (13°) with an Aldila NV 95X shaft
HYBRIDS: Ping Anser (17°, 20°) with Mitsubishi Kura Kage 80X shafts
IRONS: Ping i20 (4-PW) with Ping CS Lite shafts
WEDGES: Ping Tour (52°, 60°) with Ping CS Lite shafts
PUTTER: Ping Karsten Anser
BALL: Titleist Pro V1x
GRIPS: Golf Pride Tour Velvet 58 Rib
SHOES: FootJoy Icon

See-Try-Buy: Learn more about Cleveland, Ping and Titleist clubs, and schedule your fitting with GolfTEC or Golfsmith.

Related: Follow David Dusek on Twitter | Facebook | Google+ 

November 29, 2012

Putter makers react to the pending anchored putter ban

Posted at 2:11 PM by David Dusek

P1-Keegan1-USGA Executive Director Mike Davis made an important distinction about the ban on anchored putting that was announced Wednesday and will go into effect on Jan. 1, 2016. 

"This is not an equipment rule," he said. "The equipment rules are based on facts, research. There's a formal notice and comment period that we go through with manufacturers. In this case, this is simply us clarifying what a stroke should not be."

So golf manufacturers can keep making and selling long and belly putters, even after the ban goes into effect. That's good news for companies like Odyssey Golf, the world's top-selling putter-maker, which saw sales of belly and long putters triple from 2010 to 2011. Today those putters consitute 12% of sales. At TaylorMade, anchor-style putters represent almost 15% of sales.

Here are some reactions from leading putter brands to Wednesday's announcement:

Odyssey Golf
Regarding the USGA and R&A proposal today, Odyssey has long held the belief that confidence with the putter is good for the game, particularly regarding player retention and growth potential. But one of the beauties of putting is that there are so many ways to do it.

Notwithstanding the final ruling in 2013, it is Odyssey's pledge to ensure golfers have the same level of confidence when they line up a putt with one of our products – regardless of the putting technique. We have anticipated this proposal for some time now and have been busy exploring several alternative options.

It should be noted that Odyssey will continue to offer belly and long putters in the short term for golfers who want to continue using them recreationally.

We'd like golfers everywhere to know that Odyssey has an optimistic approach to the proposal regardless of the outcome. As the #1 Putter in Golf, we have more tour players around the world playing and winning with Odyssey putters than any other company, and we will continue to work with those players to innovate new products and new, alternative methods to putt at the highest level.

The Acushnet Company (parent company of Titleist)
We intend to review the announcement regarding anchoring issued today by the USGA and R&A and, as a matter of process, appreciate the opportunity to provide comments to them during the comment period.

Mark King, CEO, TaylorMade Golf
Because the proposed change to the Rules of Golf bans the act of anchoring the putter to the body, and not long and mid-length putters themselves, we’ll continue making them. Does it mean the demand for these kinds of putters would drop? Maybe. But at the end of the day I don’t think we would sell one more or one less putter if the change to the Rules is made.

It’s definitely possible to use a broomstick putter without anchoring it, and I speak from experience. I use one and I hold my left hand in a stationery position a couple of inches away from my sternum. So I think we would definitely see players who currently anchor the putter who will find ways to use a long putter without anchoring it, so they can keep playing by the Rules.

Yet I also think that there will be plenty of amateur golfers who won’t give up anchoring the putter. Anybody who’s played this game knows that good putting requires an extremely precise stroke, and anchoring the putter helps a lot of golfers do that. It will be hard to give up anchoring if your putting is a lot worse without it.

However, golfers who continue to anchor the putter would be breaking the Rules, which would exclude them from holding a legitimate, USGA-sanctioned handicap, which means they couldn’t compete in tournament or event where the Rules of Golf apply. Because of that I think we would see a lot of golf leagues and golf clubs making their own exception to the anchoring rule, which essentially means that they wouldn’t strictly be playing by the Rules of Golf.

But the truth is that most golfers don’t play strictly by the Rules of Golf when they play with their friends, anyway. I don’t mean they cheat, I mean that they often go ahead and flatten spike marks even though the Rules forbid it. And how many golfers are okay with hitting a mulligan off the first tee? And that’s fine, because the game is about having fun for 99 percent of the golfers who play it, not grinding out a score in tournament play.

RELATED: PGA Tour ConfidentialVideo: What's Next? | Obituary for belly putters
RELATED: Follow David Dusek on Twitter | Facebook | Google+

(Photo: AP)

November 11, 2012

Winner's Bag: Charlie Beljan at Children's Miracle Network Hospitals Classic

Posted at 7:08 PM by David Dusek

Cleveland Classic (9.0°) with a Miyazaki B Asha 5 shaft
Adams XTD (15°) with a Graphite Design G Series shaft; Srixon Z-TX (20°) with a Nippon prototype shaft
 Cleveland 588 CB (4-PW) with Nippon prototype shafts
Cleveland 588 Rotex CB (52°, 56°, 60°) with True Temper Dynamic Gold S-400 shafts
Scotty Cameron for Titleist Select GoLo
Srixon Z-Star 3 prototype

See-Try-Buy: Learn more about Adams, Cleveland, Srixon and Titleist gear and schedule your fitting with GolfTEC or Golfsmith.

Related: Follow David Dusek on Twitter | Facebook | Google+

(Photo by Sam Greenwood/Getty Images)

November 05, 2012

Winner's Bag: Ian Poulter at the HSBC Champions

Posted at 10:10 AM by David Dusek

DRIVER: Cobra ZL Encore white (8.5°) with an Aldila RIP Phenom 50X shaft
FAIRWAY WOODS: Cobra AMP (14°) with Project X 7B3 shafts
: Cobra Baffler Rail H (17.5°) with Matrix Ozik 85X shaft, Titleist 909H (21°) and Titleist 909Hd (23°) with Aldila NV 85X shafts
IRONS: Cobra S3 Pro CB (5-6), Cobra S3 Pro MB (7-PW) with Dynamic Gold Tour Issue X100 shafts
WEDGES: Titleist Vokey Design (54°, 62°) with Dynamic Gold Tour Issue X100 shafts
PUTTER: Odyssey White Hot XG #7
BALL: Titleist Pro V1x

See-Try-Buy: Learn more about Cobra, Odyssey and Titleist gear and schedule your fitting with GolfTEC or Golfsmith.

Related: Follow David Dusek on Twitter | Facebook | Google+

(Photo by Scott Halleran/Getty Images)

November 02, 2012

Mickelson playing stealthy TaylorMade fairway wood in China

Posted at 2:54 PM by David Dusek

Before the start of the HSBC Champions at Mission Hills in Shenzhen, China, Phil Mickelson pulled out his Callaway Big Bertha Diablo 3-wood and added a TaylorMade RocketBallz 3-wood to his bag.

According to Callaway's senior vice president of marketing, Harry Arnett, Mickelson arrived at a Callaway photo shoot last week in Fort Worth, Texas, and told Callaway designers that the Mission Hills course in China presented a problem.

"He said, 'Here's my dilemma: Because of the course set-up, I'm not going to be able to hit driver. I need to have something that I can hit 290 off the tee. My 3-wood goes about 275 to 280 and my driver goes 305. I can't hit my driver there because if I do I'm in all the junk, but I don't want to hit it 270 because in some cases I may not be able to reach some of the par 5s. What do we have?'"

Arnett explained that Callaway is releasing a new fairway wood in a few weeks, but the company didn't have one ready to give to Mickelson for his trip to China.

Mickelson brought a TaylorMade fairway wood to Fort Worth and Arnett said he saw the club. While the off-the-rack RocketBallz fairway woods feature a white crown, Mickelson got one from TaylorMade that is black.

Arnett said, "We told him, 'Play whatever you want. We've got the prototype coming in a few weeks. If you really feel like this is the best way for you to compete and win, then go for it!'"

When Callaway releases its new fairway woods, Arnett said he was confident that Mickelson, who has already tested prototypes of the new Callaway woods, would take the TaylorMade club out of his bag.

Before the start of the BMW Championship at Crooked Stick in September, Mickelson pulled his Callaway RAZR Fit 5-wood and added a 9-year-old Titleist 980F 5-wood to his bag. The Titleist 5-wood made the trip to China and Mickelson is still using it.

The four-time major winner and World Golf Hall of Fame member shot 66 on Thursday and 69 Friday, putting him tie for sixth, six shots behind Louis Oosthuizen.

See-Try-Buy: Learn more about Callaway, TaylorMade and Titleist clubs, and schedule your fitting with GolfTEC or Golfsmith.

Related: Follow David Dusek on Twitter | Facebook | Google+

(Photo by Mark Ralston/AFP/Getty Images)

October 30, 2012

Rory McIlroy and Titleist parting ways at end of year

Posted at 8:30 AM by

P1-Rory-TitleistTitleist announced on Tuesday morning that its relationship with Rory McIlroy will not extend beyond Dec. 31. Will a move to Nike be next?

McIlroy, 23, has played Titleist equipment since turning pro at the age of 18, but reports of a 10-year, $250 million deal with Nike have been circulating in the golf press. So far, neither Nike nor McIlroy has confirmed those rumors, and McIlroy refused to discuss them on his recent trip to Shanghai.

RELATED PHOTOS: McIlroy’s Career | Tiger and Rory's Head-to-Head Battles

Titleist and McIlroy seemed to be parting on good terms.

"Our goal has been to provide Rory with the best equipment and service that would help him be the best player he could possibly be," Wally Uihlein, chief executive officer of Acushnet, said in today's statement. "He has been a great ambassador for the Titleist and FootJoy brands, and in turn, we are proud of how our equipment has contributed to his success. We wish Rory all the best, both personally and professionally, going forward."

McIlroy thanked Uihlein and the Titleist and FootJoy staff and added: "I have enjoyed five very exciting and successful years with the company and I will always appreciate the contribution Titleist has made in helping me become the player I am today."

RELATED: Nike Homepage | Titleist Homepage | See-Try-Buy

(Photo: Hong Wu / Getty Images)

Subscribe To Blog Headlines

Related Links

Shop Blog Archives

To view posts from a particular day,
simply select the date below.

September 2014
Sun Mon Tue Wed Thu Fri Sat
1 2 3 4 5 6
7 8 9 10 11 12 13
14 15 16 17 18 19 20
21 22 23 24 25 26 27
28 29 30

<< Previous Months

Popular Tags