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Category: Wear in the World

August 13, 2010

Adidas' Wear in the World job competition hits Bandon Dunes

Posted at 12:03 PM by David Dusek

By Woody Hochswender

Wearintheworld-scoreboard If you have been following Adidas Golf's summerlong "Wear in the World" event, in which two guys compete to win a job with the company in "social media," then you know that this is kind of like "The Apprentice" crossed with "Mad Men" (emphasis on mad).

In recent weeks, the contestants have dressed up as geishas, samurai, and hockey goalies; held putting contests on ice and in public squares; and created ads and product videos about Adidas apparel, including testing their Adidas ClimaProof 3-Way Storm golf jackets while riding jet skis on choppy water (the clothes actually kept them dry).

As well-documented on Twitter and Facebook, the two fortunate fellows, Chris Dukeminier and Steve Olsen, are back in the U.S. playing Bandon Dunes, on the Oregon seacoast, where the caddies wear Adidas apparel. The wind, rain, and fog tend to give their ClimaProof Storm Ultimate jackets and pants a serious workout. Wednesday they played Pacific Dunes and Old Macdonald and today they're on Bandon Trails.

Read more at, a collection of blog posts following Adidas Golf's "Wear in the World" adventure.

July 08, 2010

Wear in The World: Golf Fashion Under the Midnight Sun

Posted at 4:51 PM by David Dusek

What do you wear when you play golf in the middle of the night? (Assuming you're sober.) We're talking Norway and the northernmost 18-hole course in the world, Tromso Golf Park.

For the two intrepid, Adidas-sponsored souls teeing off at midnight in Norway in recent days, their choices have included an Adidas Performance Knit half-zip sweater—kind of a wind-resistant fleece—and a Climalite Warm half-zip jacket, for layering on cooler days. These super lightweight garments make sense when you are playing under a midnight sun amid snow-capped mountains. You've got to be adaptable and ready to change when you are making the turn at 2 a.m.

Underneath their jackets, the two Americans, Steven Olsen and Chris Dukeminier, wore the Adidas Formotion polo and trousers (Chris), made of CoolMax fabrics with mesh ventilation panels; and a ClimaCool mesh plaid polo with ClimaCool pants (Steve). The trousers have special golf features, like a Velcro glove tab and a back scorecard pocket. You can also watch them play “speed” golf and see their encounters with "troll dolls" and reindeer.

The adventures of these two guys, who are competing for a job as "social media catalyst" at Adidas Golf, are actually turning into an interesting exercise in cinema verite. Next stop: Scotland.

Read more at, a collection of blog posts following Adidas Golf's "Wear in the World" adventure.

June 30, 2010

Adidas 'Wear in the World' Job Interview Begins in Germany

Posted at 3:19 PM by David Dusek

By Woody Hochswender

The latest adventure by Adidas Golf takes two candidates on the road to nine nations as part of  "The Ultimate Job Interview" pitting two carefully selected (and very lucky) candidates, Chris Dukeminier and Steve Olsen, against each other at various great golf venues in places like Norway, Scotland, Dubai, Thailand, Japan, and Canada. At the conclusion of this edition of Adidas' Wear in the World series, one of these guys, who are already Tweeting and Facebooking like mad, will be hired as a "media catalyst" for the company.

This week Dukeminier and Olsen are at the Adidas corporate headquarters in Herzogenaurach, Germany, where Dukeminier has apparently injured himself (playing rugby), according to his Facebook page. They also played in a pro-am tournament and showcased some of the Adidas high-performance golfwear, including Climacool Mesh Plaid Polo shirts and ClimaCool shorts (caddies these days always seem to wear shorts). In case of windy weather they toted along an Adidas' Climalite Warm 3-Stripes Jacket, with a half zip front, and a Performance zippered sweater. For rainwear, they carried Climaproof Wind Soft Shell Jackets.

Next stop is a golf date in Norway. The whirlwind tour ends at Bandon Dune Golf Resort on the Oregon coast.

Read more at, a collection of blog posts following Adidas Golf's "Wear in the World" adventure.

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