In Ryder Cup years, the PGA is a PR Challenge

Conventional wisdom says that with the PGA Championship representing the culmination of the Ryder Cup points race, Ryder Cup years are good for the PGA. It’s “Glory’s Last Shot” and “Those Who Want to Lock Up a Spot on the Ryder Cup Team’s Last Shot” all rolled into one. What a week! 

Problem is, the Ryder Cup has become so big, so heavily covered, that it is starting to have the reverse effect: the Ryder Cup is stealing the PGA’s mojo. I mean, which event is happening this week anyway?

“Azinger has shaken up U.S. Cup effort”
“Faldo to Sergio: You might not make team”
“Austin’s obsessed with making Ryder Cup”
“Mediate hopes to rock the Ryder Cup”

Those are just four of the headlines on our own web site, GOLF.com, at the moment, and the Ryder Cup buzz is no less prevalent on a slue of other golf sites.

Poor PGA Championship, all dressed up with no place to go.