First "Avatar," now Augusta.

Parts of the 2010 Masters will be broadcast in next-generation 3D, the first time a live major sporting event will feature this technology. The technology will allow viewers to see much of the back nine in three dimensions, Augusta National Chairman Billy Payne said Monday.

This 3D technology has previously only been available for movies, according to Jenni Moyer, a senior director of corporate communications for Comcast, which will deliver the programming to U.S. viewers with 3D-capable TV and computer screens.

"Innovation has always been part of Masters tradition," Payne said.

Sony Electronics will support the endeavor, which will be available on a dedicated 3D channel (the number will vary by cable system) and on masters.com. Comcast will get a 3D production feed provided by the Masters and package it for distribution to cable systems around the country, according to Moyer.

IBM's web hosting facilities and Augusta National Golf Club also will get the packaged feed.

In addition to a 3D-capable TV, viewers at home will need new 3D TV glasses and HD cable service. Computer users will need 3D glasses and a machine enabled with a 3D media player and 3D monitor.

Viewers can tune into two hours of live 3D coverage each afternoon beginning with the Par 3 Contest on Wednesday, April 7, and extending through all four official tournament rounds.