Tiger Woods reportedly rejected a $75 million, five-year endorsement deal offered to him by Paddy Power, an Irish bookmaker and online gaming company that is public and traded on the Irish and London stock exchanges. Paddy Power told Bloomberg that the company "remains keen to work with Tiger Woods" and that an "enhanced offer will be made." Paddy Power is likely looking to gain publicity by making the endorsement offers because it would be virtually impossible for Woods to align himself with a gambling establishment. Endorsing a bookmaker would surely not be condoned by the PGA Tour, Internet gambling is illegal in the U.S. and Woods is trying to resurrect his identity after months of scandal.