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November 10, 2011

Truth & Rumors: Tiger to promote nutrient supplement

Tiger Woods signed a new endorsement deal with Fuse Science, according to a story on TigerWoods.com. The product is not on the market yet, but, according to Fuse Science, the company has developed a new delivery system to help athletes absorb supplemental nutrients “in a concentrated "DROP" form that is simply applied under the tongue.”

Fuse Science research and development team has engineered a faster and more efficient way to absorb nutrients when the body is at its highest demand. By combining pre, during, and post workout dosing athletes may find they can handle more intense workout with shorter recovery times.

Woods, who recently announced a partnership with Rolex, will be the company’s “primary spokesman in professional sports.” He lost sponsorships with AT&T, Accenture, Gillette, General Motors and Gatorade in 2010 following his sex scandals. The terms of the Woods's deal with Fuse Science were not disclosed.

"When I learned about Fuse Science's groundbreaking technology, I immediately understood that this will be a game-changer in how we live our lives every day," Woods said. "We will improve energy, nutrition and medication delivery in several global categories, and we will enhance every athlete's ability to perform at their natural best. This company is laying the foundation for some very significant things and after personally talking to them, I wanted to be Powered by Fuse."

"This is a very big day for our company and what it means to be Powered by Fuse," added Brian Tuffin, president and chief operating officer. "Our partnership with the world's best is an enabler to have a worldwide impact sooner than later. Tiger recognizes the significance of the journey we're on as a company and wants to be part of our growth while leverage the technology to make a difference globally."

"Beyond sports, this technology applies in so many ways," added Tiger. "The long-term potential is significant. To me, that's something much bigger than golf."

Couples leads Norman in captain’s bracket at Aussie Open

The captains of the U.S. and International Presidents Cup teams still have plenty of game, if the first-round results of the Australian Open are any indication. The 56-year-old Norman shot a 1-under 71 to tie for 42nd place, and his American counterpart Couples, 51, shot a 5-under 67 to finish T4. ESPN’s Bob Harig talked to Couples after his round

"This is probably the best ball-striking round I had all year," said Couples, 51, who plays most of his golf on the Champions Tour -- although he tied for seventh at the Northern Trust Open and 15th at the Masters.

"On the front side I hit it close every hole. I played really well. I don't know if I can accomplish that tomorrow, but today was a very, very good round. I'm not just here to get ready for next week. I want to compete. It sounds stupid, but at any age I think I can still play, although it's a lot easier on the Champions Tour."

Hall-of-famer Mickelson still wants 50 wins, career slam

A sprightly hall of famer at 41, Phil Mickelson said he still has plenty of goals to accomplish before he’s done, including getting to 50 career wins (he’s at 39), at his hall of fame announcement in Singapore on Wednesday.

I'd like to get to that magical number of 50 that only a few guys have gotten to as far as total tournaments, but also I think that finally getting a U.S. Open would mean a lot to me as well as a British Open, which would complete the career slam. I came very close last year at Royal St. George's to getting that British. I've had five seconds in the U.S. Open; I've been very close. And I'm going to try to take that knowledge I've gained over the years that have led to those good performances and see if I can get over the hump and win those. I think that would be two special monumental feats for me to accomplish.

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