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February 16, 2012

Truth & Rumors: Annika Sorenstam declines Solheim Cup captaincy

Last month, Meg Mallon was picked to lead the U.S. team at the 2013 Solheim Cup. So who's going to captain the European squad? Well, not Annika Sorenstam. On Golf Channel's Morning Drive show Thursday morning, Sorenstam announced she has declined an offer to be the European captain. She also made the announcement on her website.

The Solheim Cup has been an important part of my career, and I hope to one day lead the European team. However, after working with Captain Alison Nicholas and her team this past year as Vice Captain, I saw firsthand the incredible amount of work and dedication it takes to be the Captain. With my young family, foundation, businesses, and other commitments I have already made to try and help grow the game, I simply cannot provide the necessary time that the European team, Solheim family, and the entire event deserves.

Something doesn't add up
I was told there would be no math with this job, so fortunately Golfweek's Alex Miceli points out the absurdity of Phil Mickelson earning fewer world ranking points from his win at Pebble Beach than Tiger Woods did for his win at the Chevron in December.

When Woods beat Zach Johnson by a stroke at the Chevron, which is an unofficial event, he earned 44 world-ranking points and moved from 52nd in the world to 21st in the Official World Golf Ranking.

Mickelson, with his two-shot margin against Charlie Wi at Pebble Beach, earned only 38 points. That also was 10 less than the 48 points that Rafael Cabrera-Bello gained for winning the Omega Dubai Desert Classic and the same amount that Lee Westwood garnered for winning the Nedbank Golf Challenge, a 12-man exhibition event in South Africa in December.

Golf gets really social
Players can't tweet during their rounds, but starting this week players sponsored by TaylorMade will have a Twitter hashtag on their hats, #driverlove. The hashtag name plays off the club company's recent advertising campaign. Mashable has the details.

While other sports have added interesting social media twists to their players and fields, golf is a game deeply rooted in tradition and not necessarily eager to humor cutting-edge fashion trends and tech fads. But that leaves an opening for brands willing to innovate, according to TaylorMade’s chief marketing officer, Bob Maggiore.

“For our sport as whole, the social media space has really been a slow-moving river,” Maggiore told Mashable. “So it’s interesting for us, because we’ve kind of given up on doing certain things the old way. We like to get out in front and try different things.”

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