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October 12, 2012

Truth & Rumors: NBC's weekend audience up 45% in 2012

Posted at 10:53 AM by Mark Dee | Categories: CBS, Golf Channel, NBC Sports, PGA Tour, Truth & Rumors

Memo to PGA Tour Commissioner Tim Finchem: Send Rory a fruit basket. And one for Tiger, too.

The commish should be thanking his lucky -- and compelling -- stars for this year's TV ratings, which were way, way up over last year across all channels that broadcast the Tour, according to Austin Karp of Sports Business Journal.

Just how big a jump are we talking? Check out the chart that accompanied Karp's article below:

Screen shot 2012-10-12 at 8.39.45 AM

For NBC, the 3.42 million viewer average for weekend rounds marks the highest since their current contract began back in 2007. That contract gives NBC weekend coverage of some of the Tour's biggest tournaments, including the Memorial, the Players and, of course, the FedEx Cup playoffs.

Those were made for more compelling television this year than last, when Tiger Woods missed three months of the season, and the Woods/McIlroy rivalry/lovefest wasn't relevant atop the tour.

All that aside, somewhere you just know Johnny Miller is saying, "You're welcome."

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