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March 11, 2013

Tiger's win gets best TV ratings for Doral since 2006, ties NASCAR

Posted at 4:40 PM by Coleman McDowell | Categories: Tiger Woods, WGC-Cadillac Championship

Tiger_doral_tv_300Everyone loves to watch a winner. And, according to the latest overnight TV ratings, everyone still loves to watch Tiger Woods.

NBC Sports' broadcast of Woods' wire-to-wire victory at Doral Sunday recorded a 4.4 overnight rating, the best overnight for the event since -- surprise -- Tiger won in 2006. Television ratings represent the percent of televisions in use that are tuned into the broadcast, so a 4.4 rating means 4.4 percent of televisions in use were watching the golf tournament, or about 5 million viewers, according to Nielsen.

This year's rating was 42 percent increase from last year's WGC-Cadillac, in which Justin Rose overtook Bubba Watson on the final day to win by one stroke. 

Woods wasn't the only star in contention this weekend at Donald Trump's Blue Monster. The top-heavy leaderboard included the likes of Phil Mickelson, Graeme McDowell, Steve Stricker, Adam Scott, Sergio Garcia, Keegan Bradley, Justin Rose and Rory McIlroy for the majority of the weekend. But it certainly was Tiger's opening rounds of 66-65 that helped push the Golf Channel's second round coverage to the event's highest-rated Friday telecast ever.

The tournament's Sunday rating was matched only by Fox's coverage of the NASCAR Sprint Cup from Las Vegas, which recorded a 4.4 overnight as well.

ABC's NBA double-header of the Thunder–Celtics and Bulls–Lakers garnered ratings of 2.7 and 3.5, respectively, while the only Sunday event with end-game suspense, a 72-71 Indiana victory against Michigan for the Big 10 title, earned a 2.2 rating.

Photo: Tiger Woods at Doral on Sunday (Fred Vuich/Sports Illustrated).

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