British Open enjoys record-setting telecasts
Phil Mickelson won the Open Championship last week, and a record-setting amount of people watched him do it.
According to a press release, fans were undeterred by the time zone change that led to a early-afternoon finish on the east coast and set records for viewership.
According to Nielsen Fast National data, ESPN earned a record-tying 3.1 U.S. rating for the 8 a.m. – 1:30 p.m. ET live telecast of Sunday’s final round as fan favorite Phil Mickelson scored a come-from-behind win at Scotland’s Muirfield Golf Links. The telecast, which averaged 4,372,000 viewers, tied the ratings record set in last year’s final round for the highest-rated cable telecast of the event and set a cable viewership record for the event, eclipsing last year’s mark of 4,227,000.
Sunday’s telecast ranks third-highest among all golf telecasts on cable, only behind the 2008 U.S. Open playoff and the 2010 Masters first round (when Tiger Woods returned to golf).