« After battle with cancer, an emotional return to golf for Jarrod Lyle | Back to Main | Chris Kirk apologies for saying anchored putters should feel 'guilty' »

November 14, 2013

Photo of Tiger beefs up jerky biz

Posted at 9:14 PM by Josh Sens |

We know about his impact on the golf industry.

But what about his sway on sales of dried, cured beef?

Suffice to say, a photograph of Tiger Woods gnawing on a strip of Kingmade Jerky hasn't harmed the fortunes of a company founded by Tour caddy Jeff King, who, as Bloomberg put it this week, "is trying to make a high-end snack food business out of $175,000 in seed money, his personal recipe and its popularity among top golfers."

Most notably, you guessed it, the world No. 1.

Tiger got his first taste of the jerky while playing with Matt Kuchar at the Bridgestone Invitational this summer. Kuchar's caddy, Lance Bennett, had some Kingmade in his bag and offered Woods a nibble.

"He wouldn't stop eating it," Kuchar said. "Finally, I had to tell him, 'Hey, save some for me.'"

Within months, the two men learned to share, as evidenced by a photograph taken during the Presidents Cup in Akron, Ohio. It showed Woods and Kuchar eating from the same bag of Kingmade, which sells for as much as $54 per pound. Off the photo went into the social media jetstream.

And . . .

"It kind of blew up after that," said Scott Brown, a Tour rookie and a friend of King's.

How big a boost in sales the photo caused is difficult to say, but it could not have harmed the prospects of a fledgling player in the multi-billion dollar snack food industry.

That much seems clear.

And so does this.

Tiger is right: his life is a fishbowl.

People even watch during feeding time.

(Photo: Getty Images)

For more news that golfers everywhere are talking about, follow @si_golf on Twitter, like us on Facebook, and subscribe to our YouTube video channel.

Add your comment, speak your mind

You can leave a comment without logging in. Or you can share your comment on one or more social networks by clicking the Login button and logging in to one or more of the social network options. Click on Share to choose how your post will be shared to friends.

Subscribe To Blog Headlines

Press Tent Archives

To view posts from a particular day,
simply select the date below.

December 2013
Sun Mon Tue Wed Thu Fri Sat
1 2 3 4 5 6 7
8 9 10 11 12 13 14
15 16 17 18 19 20 21
22 23 24 25 26 27 28
29 30 31

<< Previous Months