Big news out of Vegas on Wednesday, where Steve Carp of the Las Vegas Review-Journal reported that the area's PGA Tour stop, this week's Justin Timberlake Shriners Hospitals for Children Open, will cut the star's name off the marquee starting next year.
Timberlake has hosted the Fall Series event since 2008. But, with next year's tournament counting for FedEx Cup points, tournament chairman Raoul Frevel thinks the celebrity endorsement has taken the event as far as it can.
From what Frevel told Carp, though, it doesn't seem like the two will stay friends after the split:
While Timberlake did fulfill his obligations to the tournament and helped raise several million dollars through a Saturday concert his first four years, the fact is the pop star and original member of N'Sync wasn't able to generate greater interest in the tournament, and his star power wasn't enough to lure bigger-name players to the event on a consistent basis.
"We're a world-class organization," Frevel said. "At the time we got involved with golf, we were told by the Tour we needed a big name, and that's how our relationship with Justin came about.
"Justin's a wonderful person. But we tried everything we could to get him more involved with our kids and the hospitals. But it seemed that when the TV cameras weren't on, he disappeared."